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ASEAN & China Digital Landscape Internet user # 4.45 mil Singapore 72.7 mil Indonesia 642 mil China We are social, March 2015 Internet user # 20.1 mil Malaysia 66% 81% 28% 47% We are social, March 2015 Internet using time (daily) via mobile phone Malaysia 3.7 hours Singapore 2.3 hours Indonesia 3.2 hours China 2.6 hours Smartphone User # 2015 10.1 mil Malaysia 4 mil Singapore 55.4 mil indonesia 525.8 mil China We are social, March 2015 eMarketer July 2015 Smartphone penetration 2015 46% 85% 37% 51% Social media user # 16.8 mil Malaysia 3.6 mil Singapore 3.6 mil Singapore 72 mil i ndonesia 629 mil china Social Media penetration Active account on top of social network, compared to population 56% Malaysia Singapore i ndonesia 46% china We are social, Jan 2015 We are social, March 2015 top three social media platform 29% 91% 2 1 3 ȏ 2 1 3 ȏ ȏ We are social, March 2015 "Ecommerce rate 4th quarter of 2014" (% population who bought sth online in the past month) Malaysia 37% singapore 46% indonesia 16% china 37% www.statista.com top ecommerce platform B2C C2C Malaysia Singapore Indonesia china Mobile Payment Readiness Index (MPRI) 34.3 45.6 24 36.5 www.mobilereadiness.mastercard.com www.rthree.com 2 1 3 2 1 3 2 1 3
