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IoT Trade Mission to Malaysia 23 rd – 26 th April 2018 Implemented by:
IoT Trade Mission to Malaysia 23rd – 26th April 2018
Implemented by:
IOT IN ASIA AND MALAYSIA
Global IoT Trend
EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018 3
Source: www.guardian.com in National Internet of Things (IoT) Strategic Roadmap by MIMOSGlobal population of the future
The major market growth of Internet of Things (IoT) is allocated in Asia.
Over 60% of the world’s population is
located in Asia Pacific which drives the global
demand.
26 billion connected devices will deliver a
global economic value of €1.8-6.7 trillion by
2020.
35% IoT annual market growth is
happening in Asia Pacific.
Malaysia in Brief
Cost-competitive location, strategically located in the heart of
South-East Asia, acting as a connecting point to Asia;
Competitive Business Cost such as lower office rental and
competitive Salaries, as well as availability and affordability of
housing, amenities and infrastructures;
Malaysia’s Gross Domestic Product - GDP growth rate is
predicted to be 4.8% in 2018;
Ranked 24/190 in ease of Doing Business 2018;
With their Vision 2020, the Malaysians foresee their nation as third and largest industrialized nation in South-East Asia.
4EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
Sources:
• Doing Business Ranking by World Bank, 2018.
• InvestKL.
• International Monetary Fund – IMF Data Mapper.
High-Technology Sector
High-Technology Exports of Leading Developing Countries Compared to Belgium, 2008-2015, in
USD (Source: The World Bank)
ICT Readiness Index 2015 Comparison (Source: World Economic Forum / EUMCCI)
The economy is developing towards a regional High Technology Hub while
providing an encouraging environment.
5EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
Malaysia’s Potential in the Digital Market
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In Asia & Pacific, households with
Internet access at home grown from
11.9 % in 2005 to 45.5% in 2016.
71.1% of the Malaysian population have
Internet access.
The percentage of Malaysian Internet
Users in 2016 was 76.9%.
In Malaysia, more than 80% of the
youth population are online.
Sources:
• ICT Facts and Figures 2017 by International Telecommunications
Union (ITU);
• ICT Use and Access By Individuals and Households Survey Report,
Malaysia, July 2016 - Dept of Statstics Malaysia;
• Internet User Survey 2017 by Malaysian Communications and
Multimedia Commission (MCMC).
IoT in Malaysia
In 2015, I was launched the National IoT Strategic Roadmap,
with the expectation of an industry sector yearly contribution
of approx. € 2.3b to the GDP by 2020 and € 9b by 2025.
The paper serves as a guiding document to develop Malaysia
into a premier regional IoT hub.
The domestic IoT industry is recognised as key development sector and the
strategic plan involves the creation of an IoT industry ecosystem.
7EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
IoT Demand: SWOT Analysis
Malaysia IoT SWOT Analysis, adopted from National IoT Stratgic Roadmap (Source: MIMOS)
Increasing mobile penetrations and sophisticated consumers drive IoT
demand in Malaysia.
9EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
IoT Subsector Market Share
IoT Market Opportunities, adopted from National IoT Stratgic Roadmap (Source: MIMOS / Gartner)
Following the global trend, Malaysia predicts Analytics, Apps & Services having the largest market share by clear margin.
10EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
Malaysia Potential: The Market Shift
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Outlook for IoT solutions by industry sector, adopted from National Internet of Things (IoT) Strategic Roadmap by MIMOS (Source: MIMOS)
The IoT trend impacts and creates opportunities in a wide market segment
spectrum.
EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
EU Potential in the Malaysian Market
Summary of Digital Lifestyle Malaysia
focus areas, adopted from National
Internet of Things (IoT) Strategic
Roadmap by MIMOS (Source: MIMOS)
IoT expertise offers business opportunities in various kind.
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EU Potential in the Malaysian Market
Source: New Straits Times, October 2017. Article available here.
IoT expertise offers business opportunities in various kind.
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As announced in the budget for 2018, the Malaysian government would also provide grants worth RM245million under the Domestic Investment Strategic Fund to upgrade Smart Manufacturing services, aimed at
supporting investment and business activities under the fourth industrial revolution (Industry 4.0).
Smart Manufacturing
“At this point, as we are riding the industry 4.0 wave, we are ramping up efforts to make Malaysia the
leading industrial hub for high technology products and activities in the ASEAN region. Malaysia has good
engineering capabilities, skilled workforce and more importantly a strong manufacturing base.”
Source: MITI Minister Talking Points, November 2017.
IOT BUSINESSPLATFORM
23-24 April
This is a dynamic industry platform that should not be missed if
you want to understand more about enterprise digital
transformation and IoT in Malaysia, understand businesses’ IoT
adoption, and establish important connections that will benefit
you and your organisation in many ways.
IoT Business Platform Asia - Intro
15EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
EUMCCI has identified the IoT Business Platform as the ideal trade-show for European companies to showcase themselves to the Malaysian / ASEAN markets.
(Organised by Industry Platform)
IoT Business Platform Asia - Attendees
With over 2000 attendees participating in
the Jakarta, KL, Manila, Bangkok, Yangon
and Hanoi editions in 2017, the event is
returning for the 5th year in a row to Kuala
Lumpur!
EUMCCI arranges an EU Pavilion on the
event!
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IoT Business Platform Event - Figures
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IoT Business Platform Asia – Features
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IOT TRADEMISSION
IoT Trade Mission - Highlights
MAP THE IOT MARKET
• Learn and understand the IoT market in Malaysia
• Participate in Info-Sessions
• Site Visits
BOOST YOUR BRAND ASEAN-WIDE
• Visibility at the IoT Exhibition
• Boost your brand in Asia
KICK-OFF BUSINESS WITH POTENTIAL PARTNERS
• Networking Opportunities
• Business Linkages Activities
• B2B Matching Sessions
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IoT Trade Mission – Target Business
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The programme is tailored for IoT solution providers and consulting firms from the European Union
focusing on the following areas:
Smart Technology
Smart City
Smart Homes
Smart Manufacturing / Industry 4.0
Transport and Infrastructure
Healthcare
Environment
Education
Agriculture
Government Services
EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
IoT Trade Mission – Programme Overview
• Date: 23rd - 26th April 2018
• The IoT Trade Mission is an initiative of SEBSEAM-M (Support for European
Businesses in South East Asia Markets – Malaysia Component), a project
implemented by the EU-Malaysia Chamber of Commerce and Industry – EUMCCI
(the Organiser), in collaboration with Malaysian-German Chamber of Commerce
and Industry (MGCC), Malaysian Dutch Business Council (MDBC), Business
France, and Italy Malaysia Business Association (IMBA).
• A 4-day-programme that brings in EU pioneers within the format of a trade
mission in conjunction with the IoT Business Platform in Asia’s event in Kuala
Lumpur, Malaysia:
• Sunday, 22nd of April – Arrival
• Monday and Tuesday, 23rd and 24th of April - IoT Business Platform Asia & B2B Meetings
• Wednesday, 25th of April - Map the IoT market
• Thursday, 26th of April - Meet the Industry Stakeholders, B2B Meetings and Departure
22EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
EUMCCI - IoT Trade Mission to Malaysia 24.-28. July 2017
IoT Trade Mission – Day 1
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Parallel Conferences @ IoT Business Platform Asia Time Event Agenda – 23rd April 2018
Session 1: Keynote
09:00 Chairperson Welcome Address
09:10 Government Keynote Address
09:20 Industry Keynote Address
09:30 IoT Leaders’ Keynote Panel
Session 2: Industry Trends & Outlook
11:00 Creating a common integrated system for SMEs through middleware
11:20 IoT ecosystem, challenges and opportunities
11:40 Industry Panel: Removing the resistance to adopting IoT nationwide
Session 3: Industrial IoT
13:20 The absence of enterprise IoT applications in Malaysia and how to resolve it
13:40 Pushing for Industry 4.0 through E&E
14:00 Industrial IoT Panel: Bringing local companies overseas, a possible goal with the aid of IoT?
Session 4: Transport and Logistics
15:30 A pleasant journey to work, through IoT applications
15:50 Reducing waiting time and increasing efficiency with IoT, a case study (DHL)
16:10 Smart Transport & Logistics Panel: An seamless public transport system through real time monitoring
IoT Trade Mission – Day 2
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Time Event Agenda – 24th April 2018
Session 5: Public Services
09:00 Preparing a future ready workforce to embrace Industry 4.0
09:20 Digitalizing Healthcare with IoT applications
09:40 IoT in Public Services Panel: Cyber Security, Terrorism and Beyond: Addressing Evolving Threats to the Homeland
Session 6: Smart City
11:00 Reducing household energy consumption, a smart move towards better living standard
11:30 Smart surveillance system: A solution to civilians’ protection or the destruction of privacy?
11:50 Smart Cities Panel: How to ensure a green and sustainable smart city in Malaysia
Session 7: Banking, Finance & Retail
13:20 A win-win situation for Takaful Insurers and customers through IoT
13:40 Increasing transparency in OTC market trading, with blockchain and IoT
14:00 Banking, Finance & Retail Panel: Mobile wallet, the future of IoT applications in banking and retail
Session 8: Next-Generation Technologies
15:30 Getting future-ready with 5G adoption
15:50 Protecting IoT network from cyber crimes and terrorism and self-learning algorithm
16:10 Next Generation Technologies Panel: The confluence of Big Data, IoT and AI to birth next generation applications
Parallel Conferences @ IoT Business Platform Asia
EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
IoT Trade Mission – Day 3 and 4
Date and Time
25th April: Map The Malaysian IoT Market
10:10 - 10:30 IoT in Malaysia – Situation Analysis
10:30 - 11:30 National IoT Blueprint
11:45 - 12:45 Opportunities for European IoT companies in Malaysia
12.45 - 14.00 Networking lunch
14:00 - 17:00 Site visits: Company Success Stories / Government Support Agencies
26th April: Meet IoT Industry Stakeholders
10:00 - 13:00 Site visits: Company Success Stories / Government Support Agencies
14:00 - 17:00 B2B matching opportunity
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Tentative Programme
Mapping the Market & Meeting Stakeholders
EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
IoT Trade Mission Packages
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All packages include:
2 days of trade-show @ IoT Business Platform
1 day to Map The Malaysian IoT Market
1 day to Meet IoT Industry Stakeholders and B2B Meetings
1 - Inclusive of Travel & Accommodation
2 - Without Travel & Accommodation
EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
Package options:
A – Booth without shell@ IoT Business Platform
B – Booth with shell @ IoT Business Platform
IoT PACKAGES INCLUSIVE OF TRAVEL & ACCOMODATION
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Additional participants in the trade mission join for € 1,200 / delegate.
Packages are inclusive of flight, transportation, accommodation, breakfast & lunch, 1 cocktail and a delegate pass per booth/ company to IoT Business Platform.
Package A
High-rise table with 2 chairs at EU Pavilion of IoT Business Platform Asia
6 sqm shell-scheme booth atEU Pavilion of IoT Business Platform Asia
* Aprox. Non-subsidized prices.
EUMCCIPrice
Aprox. Package Value *
Aprox. PackageSaving
Package A € 2,500 € 5,500 € 3,000
Package B € 3,000 € 7,000 € 4,000
Package B
IoT PACKAGES WITHOUT TRAVEL & ACCOMODATION
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Additional participants in the trade mission join for € 600 / delegate.
Packages are inclusive of lunch, 1 cocktail and a delegate pass per booth/ company to IoT Business Platform.
* Aprox. Non-subsidized prices.
Package A
High-rise table with 2 chairs at EU Pavilion of IoT Business Platform Asia
6 sqm shell-scheme booth atEU Pavilion of IoT Business Platform Asia
EUMCCIPrice
Aprox. Package Value *
Aprox. PackageSaving
Package A € 1,900 € 5,000 € 3,100
Package B € 2,400 € 6,500 € 4,100
Package B
IoT Business Platform – EU Pavilion
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B A
EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
IoT Trade Mission –2017 Testimonials
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“The exhibition complies with what I had hoped for because it is our first encounter in Malaysia and, in that sense, within these days, we were able to meet a lot of good prospects, so it was a very efficient use of time.”
CUMULOCITY GMBH, Germany
“The mission has been a very positive experience for us. We have been meeting a lot of potential customers and partners to operate in the Malaysian market.”
CS CONTROL SOFTWARE, Finland
“This exhibition is the perfect platform to promote our name. We got to meet very interesting people!”
SNP | THE TRANSFORMATION COMPANY, Malaysia
“The exhibition is very well organised so I am very pleased with the number of people around. The conferences are also very interesting.”
AMV DESIGN SRL, Italy
“I am quite happy with the whole show. The right contacts are here and the level of the exhibitors and people who participate in this event is very good.”
AZETTI NETWORKS, Spain
IoT Trade Mission Contacts
Come and join our 4-days’ IoT Trade Mission Programme!
Understand more about enterprise digital transformation and IoT in
Malaysia, understand businesses’ needs and challenges in adopting
IoT, and establish important connections that will benefit you and
your organisation in many ways!
For further information and
your registration, please
contact:
Rita Moore
Events and Business Support Manager
Email: [email protected]
Tel: +603 2162 6298
31EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018
