SPONSORED BY:-

SPONSORED BY:-

NHM, ASSAM

ASHA

RADIO PROGRAM

SPONSORED BY:-

UNICEF&

ALL INDIA RADIO

IN COLLABORATION

WITH

INAUGURATED BY

Formally inaugurated BySri Tarun Gogoi ,

the Hon’ble Chief Minister of Assam, On 8th October , 2007 At Sarusajai Stadium

WHAT IS ASHA RADIO PROGRAM

It is a radio program sponsored by National Health Mission, Assam for the ASHA workers & public with a good intention to help the people to gather knowledge regarding health related matters which will help them to lightening their soul from the darkness of prejudices in collaboration with UNICEF & All India Radio.

BACKGROUND HISTORY

This Radio Program for grass root level functionaries & general public at large was conceptualized and designed by the Department of Health & Family Welfare , Govt. of Assam in the year of 2006-07

& Implemented by the NRHM, Assam in collaboration

with the All India Radio & UNICEF, Assam.

FIRST TIME IN INDIA

Assam is the pioneer state to introduce & launch the ASHA Radio Program FIRST TIME IN INDIA through NHM, Assam

SPECIALITY OF TITLE SONG

The music of the title song of the ASHA radio program is based on the Nagara-naam folk tradition of Assam and is a blend of naam, zikir, & ojha-pali traditions.

The folk based song appeals to ASHAs across different socio cultural & religious backgrounds.

BROADCAST DAYS & TIMINGS

Sunday & Wednesday at 12.30 pm from Guwahati, Dibrugarh Radio centre in Assamese language

Sunday & Wednesday at 12.30 pm from Silchar Radio centre in Bengali language

Monday & Friday at 7.30 pm from Tezpur Radio centre

AIM & OBJECTIVES

Create sensitization regarding health matters

Create healthy society & healthy environment

Awakening the society from darkness Enlighten human souls Construct healthy generation Total development of the society

SALIENT FEATURES

Infotainment format which is :- Culturally & contextually

relevant Topical- right message at right time Listener friendly

Terminologies & concepts adapted to local parlance & hence easily understood

FORMAT OF ASHA RADIO PROGRAM

Theme Song Opening Announcement by RJ Drama with different characters of

village Narration by RJ & ASHA Songs Interview with ASHA Workers Discussion with ANM Closing Announcement

CHARACTERS OF ASHA RADIO PROGRAM

Radio Jockey ASHA Bakuli Jethai, Tarulata, Pehi, Nanda

Master & many other villagers ANM Baideu

WHY SHOULD WE LISTEN IT

It gives us knowledge It helps us to maintain our self It makes our family healthy For our better tomorrow It is the only way to gather

knowledge with zero investment

WHY SHOULD WE NURTURE IT CAREFULLY

It is our brain child, we have to nurture it Feel proud for such an unique child As parent organization it is our legal duty As an introducer it is our moral duty One of the best way of communication For our future generation For a better tomorrow

WHAT IS ITS IMPORTANCE FOR

SOCIETY

A healthy society is the index of a developed nation Developed nation brings healthy & higher life style Healthy & higher life style develops standard of living Standard of living provides better education for children Better education for children creates Secured future

WHY TO MOTIVATE OTHERS

For the development of the society For the development of our future generation It is our society As a society member we have some duty&

responsibility

HOW TO MOTIVATE

Through Inter Personal communication Through Social and Behaviour Change

Communication By using SEM model

SOCIO ECOLOGICAL MODEL

USE OF ASHA RADIO PROGRAM

In VHND platform In Adolescent club At mid-day meal session Amusement time

THANK You