PR Campaign

Ashlee NeslenAlanna O’Neal

Rachel GillanMegan Reis

Situation Analysis

Time owner of Idaho Martial Arts needs help with raising awareness about his business to the people of Madison County and Freemont County. His current situation is that he only has one social media source and his adult classes are adequate. He is looking to improve his social media outlets as well as his attendance in his classes

Goals and Objectives

Our goals and objectives for Tim would be to mainly focus on getting his social media up and running. We want the community to be more aware of his studio and think of it when they think of Martial Arts. We want him to see a growth in attendance in his classes as well as a constant flow of students throughout the year.

Positioning

The community has no knowledge of his studio as well as his classes. The position of our services is to get the community knowledge to a point where they know what Tim offers as well as

Key Messages

Our key messages are to inform the public about how marital arts is good for self-defense, good health, respect, team work and discipline. With this message we know that the public will have different thoughts about what martial arts is and how it helps the public.

ChallengesNo one in the community knows about the services provided though his company. He needs to update on social media, because he only has one outlet.

Communication Vehicles

Website, social media, brochure, and being a part of the Chamber of Commerce

Research MethodsThe Methods that we have come up with for the finding out information, was we went into the studio and talked to Tim and asked him the questions that we needed as well as participating in a workshop taught by Tim. The things that we needed to know about we looked up on the internet.

Time Chart

Strategies and TacticsOur strategies and tactics are 1. Refer-a-friend and the tactic with that is each friend that they refer they will get a customer discount 2. Sponsor a local Sports team- this will help gain awareness in the community and get on the good side of the parents as well. 3. Parent and me class- Bring the parents in and get involved with their child.

Budget

Evaluation PlanOur evaluation plan is to have tracking, we want to know when and where The Martial Arts studio is being talked about or being shared. We also want to be able to take survey answers from the public and make it so the company grows from the answers of the survey.

Advertising Plan

Our advertising plan goes from getting Tim into the Chamber of Commerce, expanding the Social Media such as a YouTube channel up and posting close to once a week. With Instagram, Facebook, and Twitter to be posting at least once a day. Another thing we are looking towards advertising is to have his website up and running. As well as leaving brochures in key areas like doctor offices, schools etc.

Other Items in our PR PlanJoining a Chamber of CommerceGoing to city council meetings regularlyFollowing/ liking specific business and people on social media

Events to PlanOpen HouseHosting a community event.

Collateral PlanNew brochureWebsite

Direct Marketing PlanFliers and Brochure throughout the communitySocial Media Small Events