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Cov er ed in d ay dr e ams t he s pa C e b e t w e e n our t hough t s
aw 15 ↑ Covered in Clouds Digital Print T-shirT anD Jersey Trousers
to dream is at the very essence of what it means to be human.
We invite you to escape reality with our collection - Covered in
Daydreams: the space between our thoughts. Here your mind
can become lost in thoughts of what the fabric of the world
offers.
Ashley Marc hovelle’s aW15 collection distracts our mind
from reality with fine digital prints and detailed hand-drawn
embroidered applications. We proudly introduce our most
detailed garment yet: The 1.5 million stitch sweatshirt. this
takes 24 hours to embroider using 12 machine heads works
simultaneously. Every square metre contains 760,000 stitches.
inspired by the symmetry and magic of MC Escher, the aW15
collection showcases all over embroidery applications with
welcome bursts of sunshine yellow from the depths of white
clouds. Using the finest fabrications this collection allows
summers to be dreamt away and welcomes crisp winter days.
AMh continues to offer the latest premium street wear looks
with a refined collection of monochromatic branded jersey-
wear. these include sweatshirts, t-shirts, t-sweats, and collared
sweatshirts with water resistant zips. Brushed reverse fleece
fabrications distract our mind from reality through our instinctual
sense – touch. Seen throughout our previous collections our
pieces are cut with set-in and raglan sleeves. For aW15 we
have introduced close fitting necklines in the form of turtlenecks
so you can tuck yourself away this winter.
We bring daydreams to life with laser cut heat pressed satin,
matt finish applications, high build prints and new abstract logo
forms. the monochromatic digital prints bring to life the crisp
white clouds we see in our minds eye, and the black space
between our thoughts.
Ashley Marc hovelle
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
AW15 ASHLEY MARC HOVELLE 5
↑ Covered in Clouds Digital Print sweATshirT
4
← Covered in Clouds Digital Print T-shirT anD Jersey Trousers
↓ one Cloud Digital Print sweATshirT anD Jersey Trousers
AW15 ASHLEY MARC HOVELLE 7 6
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
↑ Covered in Clouds Digital Print sweATshirT ↑ Covered in Clouds Digital Print sweATshirT
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
AW15 ASHLEY MARC HOVELLE 9 8
↑ Cloud ThouGhT EMBrOiDErED sweATshirT
← Cloud rePeAT EMBrOiDErED sweATshirT anD Jersey Trousers
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
AW15 ASHLEY MARC HOVELLE 11 10
1.5 miL L ionst i tChsweatshirt → 1.5 MilliOn StitCH sweATshirT/T-shirT
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
12 AW15 ASHLEY MARC HOVELLE 13
i t taKes 24 hours to embroider one swe atshirt
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
14 AW15 ASHLEY MARC HOVELLE 15
↑ 1.5 MilliOn StitCH T-shirT
us ing 12 maChine he ads worK ing s imuLtaneousLy
with 760 ,000 s t i tChes p er sQuare me t er
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
16 AW15 ASHLEY MARC HOVELLE 17
→ 1.5 MilliOn StitCH FABriC
→ 1.5 MilliOn StitCH sweATshirT anD Jersey Trousers
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
AW15 ASHLEY MARC HOVELLE 19 18
↑ 1.5 MilliOn StitCH T-shirT
→ 1.5 MilliOn StitCH FABriC
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
AW15 ASHLEY MARC HOVELLE 21 20
← AND ↑ 1.5 MilliOn StitCH T-shirT anD UMBrElla london underCover
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
AW15 ASHLEY MARC HOVELLE 23 22
Clouds rePeAT | T-shirT BLACK | 100% COTTON
ALL Over emBrOidery
1.5 Million sTiTCh | T-shirT BLACK | 100% COTTON
ALL Over emBrOidery
Clouds rePeAT | sweATshirTBLACK | 100% COTTON
ALL Over emBrOidery
Cloud ThouGhT | T-shirT BLACK | 100% COTTON
WiTH WHiTe emBrOidered CLOUd
Cloud ThouGhT | sweATshirT BLACK | 100% COTTON
WiTH WHiTe emBrOidered CLOUd
1.5 Million sTiTCh | sweATshirT BLACK | 100% COTTON
ALL Over emBrOidery
one Cloud | T-shirT BLACK | 100% COTTON
WiTH digiTAL priNT
Covered in Clouds | T-shirTBLACK | 100% COTTON
WiTH ALL Over digiTAL priNT
Covered in Clouds | sweATshirT BLACK | 100% COTTON
WiTH ALL Over digiTAL priNT
one Cloud | sweATshirT BLACK | 100% COTTON
WiTH digiTAL priNT
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
AW15 ASHLEY MARC HOVELLE 25 24
↑ Cloud FleeCe T-sweAT anD Jersey Trousers
Cov er ed in d ay dr e ams t he s pa C e b e t w e e n our t hough t s
aw 15
→ Cloud FleeCe T-sweAT
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
AW15 AMH 29 28
← Cloud FleeCe T-sweAT anD Jersey Trousers
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
30 AW15 AMH 31
→ dAydreAMer HEat SEalED Satin sweATshirT
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
32 AW15 AMH 33
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
↑ dAydreAMer HEat SEalED Satin T-shirT anD Jersey Trousers ↑ Believer HEat SEalED Satin T-shirT anD Jersey Trousers
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
34 AW15 AMH 35
← ABsTrACT A HigH BUilD Print T-shirT
↓ ABsTrACT A HigH BUilD Print sweATshirT
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
36 AW15 AMH 37
↑ CollAr sweATshirT anD Jersey Trousers
→ T-sweAT anD Jersey Trousers
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
38 AW15 AMH 39
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
40 AW15 AMH 41
→ T-sweAT anD Jersey Trousers
↑ AMh loGo MattE FiniSH T-shirT → AMh loGo MattE FiniSH sweATshirT
42 AW15 AMH 43
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
↑ AMh loGo MattE FiniSH sweATshirT
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
44 AW15 AMH 45
← AND ↑ Cloud FleeCe t-SWEat
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
46 AW15 AMH 47
teXtured brushed FLeeCe
↑ AND → Cloud FleeCe T-sweAT
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
48 AW15 AMH 49
↑ AND → TurTleneCK sweATshirT
tu rtL e n e C Ks 50 AW15 AMH 51
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
Believer T-shirT BLACK | 100% COTTON
WiTH WHiTe HeAT seALed sATiN
CollAr | sweATshirT BLACK | 100% COTTON
WiTH WHiTe reverse FLeeCe pANeLs
Cloud FleeCe | T-sweAT WHiTe | 100% COTTON
WiTH reverse BrUsH BACK FLeeCe
Believer sweATshirT BLACK | 100% COTTON
WiTH WHiTe HeAT seALed sATiN
CollAr | sweATshirT WHiTe | 100% COTTON
WiTH BLACK reverse FLeeCe pANeLs
Cloud FleeCe | T-sweAT BLACK | 100% COTTON
WiTH reverse BrUsH BACK FLeeCe
dAydreAMer T-shirT WHiTe | 100% COTTON
WiTH BLACK HeAT seALed sATiN
T-sweAT | T-shirT BLACK | 100% COTTON
WiTH WHiTe reverse FLeeCe pANeLs
Cloud FleeCe | sweATshirT WHiTe | 100% COTTON
WiTH reverse BrUsH BACK FLeeCe
dAydreAMer sweATshirT BLACK | 100% COTTON
WiTH WHiTe HeAT seALed sATiN
T-sweAT | T-shirT WHiTe | 100% COTTON
WiTH BLACK reverse FLeeCe pANeLs
Cloud FleeCe | sweATshirT BLACK | 100% COTTON
WiTH reverse BrUsH BACK FLeeCe
AMh BrAnd loGo T-shirT WHiTe | 100% COTTON
WiTH BLACK HeAT seALed mATTe FiNisH TApe
ABsTrACT A | T-shirT WHiTe | 100% COTTON
WiTH BLACK HigH BUiLd priNT
TurTleneCK | sweATshirT WHiTe | 100% COTTON
AMh BrAnd loGo sweATshirT BLACK | 100% COTTON
WiTH WHiTe HeAT seALed mATTe FiNisH TApe
ABsTrACT A | sweATshirT BLACK | 100% COTTON
WiTH WHiTe HigH BUiLd priNT
TurTleneCK | sweATshirT BLACK | 100% COTTON
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
AW15 AMH 53 52
COVERED IN DAYDREAMS
54
JERSEY TROUSERS BLACK | 100% ComBed Cotton fLeeCe with
A white ContrAst gros grAin stripe At inside Leg. tAppered sLim fit. fuLLy funCtioning zip fLy And
trouser styLe wAistBAnd with popper fAstening And drAwCord At inner. side entry poCKets And jetted
poCKet At reAr with Button fAstening.
AW15 AMH 55
: THE SPACE BETWEEN OUR THOUGHTS
desiGned in london37 CAmdeN HigH sTreeT
LONdONNW1 7je
MAde in PorTuGAlAT ONe OF THe BesT jerseyWeAr FACTOries iN THe WOrLd WHO mAKe FOr LUXUry FAsHiON HOUses: giveNCHy, KeNzO ANd dries vAN NOTeN.
QuAliTyWe ONLy Use THe BesT FABriCs ANd OUr gArmeNTs Are mAde FrOm THe sOFTesT COmBed COTTONs.
ATTenTion To deTAilOUr iNvisiBLe sTAB sTiTCH OrigiNATes FrOm THe 80s WAy OF mAKiNg Hems ANd sLeeve LiNes AppeAr seAmLess TO THe eye.
FiTWe eNsUre THe BesT FiT FOr ALL OUr gArmeNTs.
about us
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS
AW15 AMH 57 56
E: [email protected] a: 37 CaMDEn HigH StrEEt, lOnDOn, nW1 7JE
PhoToGrAPhy: kErStin zU PanProduCT PhoToGrAPhy:
anDrEa CaDOrin anD ElEna MOraProduCT sTylinG: ElEna MOra
Model: BlaiSE OSa YalEkHUEGrAPhiCs: StEPHEn gaUll
FAshion desiGn, sTylinG And CreATive direCTion: aSHlEY MarC HOVEllE
looKBooK desiGn And ArT direCTion: anDrEa CaDOrin
©2015 aMH allrigHtS rESErVED tHE DESignS anD aPPliCatiOnS in tHiS DOCUMEnt arE intEllECtUal PrOPErtY OF aMH
all traDEMarkS aCknOWlEDgED anD rEMain PrOPErtY OF tHEir rESPECtiVE OWnErS
: THE SPACE BETWEEN OUR THOUGHTSCOVERED IN DAYDREAMS