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Submitted By:

Amit BhattacherjiAbdullah Zafar

Supriya Singh

Ashok Griha Udyog Kendra (P) Limited

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Basic Information

Business Type :Manufacturer, Trading

Company Product/Service :Packed Spices, Bulk

Packaging, Powdered Spices, Whole Spices

Number Of Employees: 51 - 100 People

Customer: Middle East Export Percentage:11%-20%

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Though Ashok Griha Udyog Kendrawas started with the idea ofsupporting the national movement forself sufficiency, it soon grew into afullfledged business venture throughthe quality of its products. Today

Ashok Griha Udyog Kendra has

grown into a diversified group,promoting brands that are known fortheir superior quality and purity.

Through the dedication andrelentless efforts, the group only saw

success in the following years.Sustained quality standards enabledthe group to spread its distributionnetwork throughout the Indiansubcontinents and enhanced itscorporate leadership.

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Human beings have become very much cautiousin using the eatables in present age, because of

being health conscious and that is why guaranteeof purity is needed.

After establishing Ashok Masale, the flagshipbrand of the group, Ashok Grih Udyog launchedB. B. Fruiterian Products in 1975, keeping theabove object in mind.

Navrang is the brand that floods the market both

Indian and International with Mustard Oil basedPickle preparations that includes Mango, Mixed,Taint, Ginger, Amla, Red Stuff Chillies, GreenChillies, Lemon Chillies etc.

All these varieties are known for their quality,purity, taste and mass base of customersatisfaction.

The company was established so the consumersmay enjoy the taste of pure pickles in the form ofNavrang Achar All the products of B. B. FruiterianProducts, have established its superiority andpurity and touch during these 37 years interval.

Navrang has shined as a trustworthy brand inevery corner of India.

The principal reason of its reliability is due to theuse of Ashok Masale and ure Mustard Oil which

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The power of quality have to spread far

wide and today, the company caters tomillions of customers both in India andabroad who are health conscious andhave typical Indian authentic taste oftheir own.

Over 500 distributors and more than30,000 retailers spread all over thecountry to ensure continuousavailability of Navrang Achar to thecustomers.

Pickles are originally an Indian cuisinetaste. So highly skilled connoisseurs ofNavrang Achar choose and pick the

rarest vegetable and fruits straight fromthe centers where they are grownwithout depending on open market (asopposed to conventional methods ofprocuring from open markets adaptedby the most of the manufacturers) and

avoid unscrupulous agents andadulteration.

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The product is manufacturedunder strict quality controls andin very hygienic conditions inautomatic plants with thesterilization of the packingbottles at all level.

Navrang Achar is the largestever group to get the symbolFPO for the purity andexcellence in quality, given byFood PreservationOrganization.

Navrang Achar's dominate themarket because of itspreparation an Agmark MustardOil and choicest garden freshfruits and vegetables. Spices

are the life blood of pickles andso best quality Agmark Ashok

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The power of quality have to spread far wide and today, the

company caters to millions of customers both in India andabroad who are health conscious and have typical Indian

authentic taste of their own. Over 500 distributors and morethan 30,000 retailers spread all over the country to ensure

continuous availability of Products to the customers.

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Thank You