CONTENT MARKETINGEVOLUTION – TRENDS – HOT ISSUES

THE DIGITAL ERA

KEY OPPORTUNITIES & CHALLENGES

THE FUTURE

4200 B.C The Journey BeginsCave Painting Translated:6 ways a spear can save you from wild boar.

1895John Deere launches Magazine: The FurrowToday has 1.5 million circulations in 40 countries, 12 Languages.

1900Launch of The Michelin GuidesA 400 page guide to help drivers maintain their cars and find decent lodging.

Source: contentmarketinginstitute.com

A Glimpse Into Past

1982 Hasbro partners with Marvel to create G.I. Joe Comic Book is Created: Leads to Revolution in Toy Marketing

1998Customer Publishing Council is born – a resource for content marketing

2011Content marketing books flood the market

2001Spend on Custom Content Nears $20 BillionSource: contentmarketinginstitute.com

A Glimpse Into Past

2014

Is Your Content Strategy Mobile First?

Are You Using Social Media to Distribute Your Content?

Are You Engaging Opportunities for New Channels?

Source: cisco.com, exacttarget.com, returnpath.com, toprankblog.com, salesforce.com

2014

Sources: Google Trends, Adobe, Aberdeen, Inbound Writer, DemandMetric, blog.hubspot.com

Content Marketing is the

top priority for 36% of

marketers in 2014.

The number of web searches on

the term Content Marketing is

up 400% since January

2011.

Conversion rates for brands using content

marketing is 6 to 7 times higher than those

that don’t.

Content marketing costs 62% less

than traditional marketing and

generates about 3 times as many

leads.

HOT ISSUES

35% of fortune 500 CMOs cite:

coming up with new content as their biggest

challenge in 2014

2014HOT TRENDS

A large chunk of activity that happens online is about consuming or creating content.

2014HOT TRENDS

2014HOT TRENDS

Top 4 Content Marketing Tactic used by both B2B and B2C marketers are identical

#1 Social Media#2 Articles on Your Website#3 eNewsletter#4 Blogs

CONTENT MARKETINGTHE DIGITAL DEFINITION

Content marketing is 

a marketing technique of 

creating and distributing

valuable, relevant and 

consistent content to attract 

and acquire a clearly 

defined audience – 

with the objective of driving

profitable customer action.

Sources: smartinsights.com, contentmarketing institute.com

Optimize for Mobile

Integrate Social Media Strategies

Revisit eMail Marketing

CONTENT MARKETINGKEY OPPORTUNITIES

Micro Videos

Social Blogging

Sources: exacttarget.com, returnpath.com, toprankblog.com, salesforce.com, onbile.com

Measuring Results

Identifying Your Audience

Producing Enough Content

CONTENT MARKETINGKEY CHALLENGES

How to Be Heard Above the Noise

Lack of Integration Across Marketing

Sources: exacttarget.com, returnpath.com, toprankblog.com, salesforce.com, onbile.com

CONTENT MARKETINGTHE FUTURE

A Stronger SEO Impact

Evolution of Display Formats

Content Curation Will Rock

Videos Will Matter Even More

Stronger Focus on Simplicity

Sources: cisco.com, sumall.com, scribwise.com

Thank You!

Monlamai VichienwanitchulContent and Optimization Director

October 02, 2014ASIA BUSINESS CONNECT Event