ASIA-PACIFIC B2C E-COMMERCE MARKET 2015 › wp-content › uploads › 2015 › 10 › ... · 1...

1

ASIA-PACIFIC B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: OCTOBER 2015

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 -18 TABLE OF CONTENTS I PAGE 19 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 20 METHODOLOGY I PAGE 21RELATED REPORTS I PAGE 22 CLIENTS I PAGE 23-24 FREQUENTLY ASKED QUESTIONS

PAGE 25 ORDER FORM I PAGE 26 TERMS AND CONDITIONS

2

2

PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Asia-Pacific B2C E-Commerce Market 2015

Market Report

B2C E-Commerce

Asia-Pacific

Japan, South Korea, Australia, New Zealand, China, Taiwan, India,

Singapore, Indonesia, Thailand, Malaysia, Philippines, Vietnam,

Pakistan

English

PDF & PowerPoint

252

PRICES* Single User License:

Site License:

Global Site License:

€ 3,450 (exc. VAT)

€ 5,175 (exc. VAT)

€ 6,900 (exc. VAT)

QUESTIONS

ANSWERED

IN THIS REPORT

What is the size of the Asia-Pacific B2C E-Commerce market in terms of sales?

Which countries stand out in terms of growth and other relevant metrics?

What are the main characteristics of the region’s major advanced and emerging online markets?

Who are the main international and local players in online retail in Asia-Pacific?

Which B2C E-Commerce trends are prominent in this region?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

ASIA-PACIFIC B2C E-COMMERCE MARKET 2015

3

ASIA PACIFIC TO GRAB A LARGER SHARE OF GLOBAL B2C E-COMMERCE

Asia-Pacific is the global leader in B2C E-Commerce’s share of total retail sales, ahead

of regions such as Western Europe and North America. Asia-Pacific is home to three of the

top seven countries with the largest B2C E-Commerce sales worldwide, according to the

research results of yStats.com. The largest of them, China, vies with the USA for global

leadership as the biggest B2C E-Commerce market. In the next five years, the Asia-Pacific

region is projected to account for a still more significant part of the global B2C E-Commerce

market, with this growth attributed primarily to emerging markets, such as China and India,

while the global share of advanced markets including Japan and South Korea is predicted to

decline.

The yStats.com report further stresses that while countries such as Japan, New

Zealand and Australia were ahead of others in Asia-Pacific in terms of Internet penetration,

China, India and Thailand demonstrated significantly higher mobile shopper penetration

rates than these advanced markets. Other important market trends are cross-border online

shopping, led by Australia, and social commerce, especially pronounced in some Southeast

Asian markets, such as Indonesia.

Overall, B2C E-Commerce sales in Asia-Pacific are projected to increase at moderate

double-digit rates through 2019, with India and countries in Southeast Asia especially standing

out in terms of forecasted growth rates, as yStats.com’s report explains. Investors have

acknowledged this growth trend by funding various E-Commerce merchants in the Asia-Pacific

region. In 2014, Indian companies, including Flipkart and Snapdeal, and Chinese platforms like

Meituan and Dianping accounted for nine out of the top ten E-Commerce investment deals in

the region. Alibaba Group and JD.com, both based in China, remain the leading E-Commerce

companies in Asia, while international players such as Amazon, Wal-Mart and eBay also

maintain significant presence.


4

MANAGEMENT SUMMARY

REGIONAL

Asia-Pacific’s Share of Global B2C E-Commerce Sales, in %, 2014 & 2019f

China, Japan and South Korea Share of Global E-Commerce Sales, in %, 2014 & 2018f

B2C E-Commerce Share of Total Retail Sales, by Region, incl. Asia-Pacific, in %, 2015e

Total E-Commerce Sales of the Top 5 Markets in Asia-Pacific, in USD billion, 2014e & 2019f

B2C E-Commerce Sales of Goods and Digital Content, by Asia and Australasia, in USD billion, 2009, 2014 &

2019f

B2C E-Commerce Sales in Southeast Asia, in USD billion, 2013 & 2018f

M-Commerce Share of Total B2C E-Commerce Sales in Asia-Pacific, in %, 2014e & 2019f

Product Categories Purchased Online in Asia-Pacific, in % of Online Shoppers, October 2014

Top 10 Countries Worldwide by Retail E-Commerce Sales, incl. Countries in Asia-Pacific, in USD billion, and in

% CAGR, 2013 - 2018f

B2C E-Commerce Sales, by Selected Countries Worldwide, incl. China, Japan, India and South Korea, in USD

billion, 2009, 2014 & 2019f

B2C E-Commerce Sales CAGR, by Selected Countries Worldwide, incl. China, Japan, India and South Korea, in

%, 2009-2014 and 2014-2019f

B2C E-Commerce Share of Total Retail Sales, by Selected Countries Worldwide, incl. China, Japan, India and

South Korea, in %, 2014 & 2019f

Online Shopper Penetration, by Selected Emerging Markets, incl. Countries in Southeast Asia, in % of Adult

Internet Users, May 2014

Number of Internet Users in Asia-Pacific, by Country and Total, in millions, 2013 – 2018f

Internet Penetration in Asia-Pacific, by Country and Total, in % of Population, 2013 - 2018f

Internet Penetration in Asia-Pacific, by Selected Countries, in % of Population, 2014

Number of Smartphone Users in Asia-Pacific, by Country and Total, in millions, 2014 – 2019f

Smartphone User Penetration in Asia-Pacific, by Country and Total, in % of Mobile Phone Users, 2014 - 2019f

Number of Tablet Users in Asia-Pacific, by Country and Total, in millions, 2013 – 2019f

Tablet User Penetration in Asia-Pacific, by Country and Total, in % of Internet Users, 2013 – 2019f

Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific,

by Selected Countries, in %, Q4 2014

Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, in % of Respondents, 2012 – 2014

Breakdown of the Last Online Purchase in Asia-Pacific, by Device Used, in % of Online Shoppers, by Country,

2014/Q1 2015

Activities Carried Out on Smartphones at Least Weekly in Asia-Pacific, incl. Purchase, by Country, in % of

Smartphone Users, 2014/Q1 2015

Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries,

incl. Countries in Southeast Asia, April 2015

Investment Volume in E-Commerce in Asia, in USD million and Number of Deals, Q1 2012 - Q4 2014

Breakdown of E-Commerce Investment Deals in Asia, by Country, in %, 2014

Top 10 E-Commerce Investment Deals in Asia, by Amount Invested, in USD million, 2014

Top 15 Online Retailer Website Properties in Asia-Pacific, by Total Unique Visitors, in millions, October 2014


1

2

TABLE OF CONTENTS (1 OF 15)

5

5

ADVANCED MARKETS

3.1 JAPAN

3.1.1 OVERVIEW

B2C E-Commerce Overview and International Comparisons, August 2015

3.1.2 TRENDS

Mobile Shopper Penetration, in % of Smartphone Users, August 2014

Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f

3.1.3 SALES & SHARES

B2C E-Commerce Sales, by Products, Services and Digital Content, in JPY trillion, 2013 & 2014

B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2014 - 2019f

B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2013 - 2019f

3.1.4 USERS & SHOPPERS

Internet Penetration, in % of Individuals, 2010 - 2014

3.1.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013

3.1.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015

3.1.7 DELIVERY

Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014

3.1.8 PLAYERS

Top 15 Retail Websites, by Total Unique Visitors, in millions, October 2014

3.2 SOUTH KOREA

3.2.1 OVERVIEW

B2C E-Commerce Overview and International Comparisons, September 2015

3

ASIA-PACIFIC B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (2 OF 15)

6

6

ADVANCED MARKETS (Cont.)

3.2 SOUTH KOREA (Cont.)

3.2.2 TRENDS

Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014

M-Commerce Sales, in KRW trillion and in % of Total E-Commerce Sales, Q1 2013 – Q1 2015


B2C E-Commerce Sales, in KRW trillion, and in % Year-on-Year Change, 2012 - 2014

B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2014 - 2019f

B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2019f


Number of Internet Users and Penetration Rate, in millions and in % of Population, 2010 – 2014

Online Shopper Penetration on Internet Users, by Gender and Age Group, in %, 2014

3.2.5 PRODUCTS

Breakdown of B2C and C2C E-Commerce Sales by Product Categories, in KRW trillion and in %, 2013, 2014 &

H1 2015

3.2.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, September 2014

3.2.7 DELIVERY

Complaints about Online Shopping, incl. Delivery, in % of Online Shoppers, 2014

3.2.8 PLAYERS

Overview of Top 10 Local E-Commerce Websites, by Website Rank, October 2015

3.3 AUSTRALIA

3.3.1 OVERVIEW


3.3.2 TRENDS

Mobile M-Commerce Sales, in AUD billion, 2014e & 2019f

3


7

7


3.3 AUSTRALIA (Cont.)

3.3.2 TRENDS (Cont.)

Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to

September 2014

B2C E-Commerce Sales, in USD billion and in % of Total Retail Sales, 2013 - 2018f


B2C Quarterly B2C E-Commerce Sales, by Pure-Play Online Retail, Multi-Channel Online Retail and Total, Q2

2013 – Q2 2015

B2C E-Commerce Share of Total Retail Sales, by Pure-Play, Multichannel and Total, July 2014 – July 2015



Number of Online Shoppers, in millions, 2011 & 2014

3.3.5 PRODUCTS

Breakdown Top Product Categories Purchased Online, by Four-Week Average Number of Buyers, in

thousands, 2014

3.3.6 PAYMENT

Breakdown of Number and Value of Domestic Online Payments, by Method, and Annual Growth, in %,

2013/2014

3.3.7 DELIVERY

Top Reasons to Shop Online, incl. Free Shipping, in % of Online Shoppers, April 2015

3.3.8 PLAYERS

Top 10 Online Retail Websites, by Weekly Visits, in millions, September 2015

3.4 NEW ZEALAND

3.4.1 OVERVIEW


3


8

8


3.4 NEW ZEALAND (Cont.)

3.4.2 TRENDS

Mobile Shopper Penetration, in % of Online Shoppers, 12 Months to September 2014


Breakdown of B2C E-Commerce Sales, by Domestic and Cross-Border Import, in %, 12 Months to April 2015

B2C E-Commerce Sales, in NZD billion, 2013 & 2014

B2C E-Commerce Share of Total Retail, in %, 2013 & 2014



Online Shopper Penetration, in % of Adult Population, 2010 – 2014

3.4.5 PRODUCTS

Breakdown of B2C E-Commerce Sales, by Product Categories, Excl. Travel, in %, 12 Months to January 2015

Most Popular Product Categories Purchased Online, Incl. Travel, in % of Online Shoppers, 2014

3.4.6 PAYMENT

Share of Online Shoppers Who are Concerned about the Security of Banking and Personal Details When

Shopping Online, in %, February 2015

3.4.7 DELIVERY

Reasons to for Not Buying from Overseas Retailers, incl. Delivery, in % of Online Shoppers, August 2015

3.4.8 PLAYERS

Top 5 Online Retail Websites, by Monthly Visitors, in thousands, September 2015

EMERGING MARKETS

4.1 CHINA

4.1.1 OVERVIEW



3

4

9

9

EMERGING MARKETS (Cont.)

4.1 CHINA (Cont.)

4.1.2 TRENDS

B2C E-Commerce Trends Overview, August 2014

M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 -

2018f

Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e


Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014

B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f

B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, 2013 - 2019f


Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f

Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 – 2014 & June 2015

4.1.5 PRODUCTS

Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015

4.1.6 PAYMENT

Online Payment Methods Used, in % of Online Payment Users, 2014

4.1.7 DELIVERY

B2C E-Commerce Delivery Overview, September 2015

4.1.8 PLAYERS

B2C E-Commerce Player Overview, September 2015

B2C E-Commerce Sales of Top 10 B2C E-Commerce Companies by Market Share, in CNY billion, 2014

4.2 TAIWAN

4.2.1 OVERVIEW


4


10

10


4.2 TAIWAN (Cont.)

4.2.2 TRENDS

Mobile Shopper Penetration, in % of Mobile Device Owners, December 2014

Product Categories Most Purchased in M-Commerce, in % of Mobile Shoppers, December 2014


B2C E-Commerce Sales, in USD billion, 2009, 2014 & 2019f

B2C E-Commerce Share of Total Retail Sales, in %, 2014 & 2019f



Online Shopper Penetration, by Gender and Age, in % of Internet Users, August 2014

4.2.5 PRODUCTS

B2C E-Commerce Sales, by Product Category, in TWD billion, 2013

4.2.6 PAYMENT

Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014

4.2.7 DELIVERY

Overview of B2C E-Commerce Delivery, October 2015

4.2.8 PLAYERS

Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views

and Bounce Rate, August 2015

4.3 INDIA 4.3.1 OVERVIEW


4.3.2 TRENDS

Mobile B2C E-Commerce Trends Overview, September 2015

M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f

4


11

11


4.3 INDIA (Cont.)


Mobile Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban

Consumers, February 2015

Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014

Forecasts of B2C E-Commerce Sales excl. Travel, in USD billion, by Comparative Estimates, 2014 - 2020f


B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f


Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f

Online Shopper Penetration, in % of Internet Users, 2014 & 2018f

4.3.5 PRODUCTS

Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014

4.3.6 PAYMENT

Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014

4.3.7 DELIVERY

B2C E-Commerce Delivery Overview, September 2015

4.3.8 PLAYERS

B2C E-Commerce Player Overview, September 2015

Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015

4.4 SINGAPORE 4.4.1 OVERVIEW


4.4.2 TRENDS


4


12

12


4.4 SINGAPORE (Cont.)


Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015f

Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015


B2C E-Commerce Sales, in SGD million, 2013 & 2018f

B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013


Internet Penetration, in % of Households, 2010 - 2014

Online Shopper Penetration, in % of Internet Users, 2009 - 2013

4.4.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013

4.4.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013

4.4.7 DELIVERY

Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014

4.4.8 PLAYERS

E-Commerce Player Overview, August 2015

Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views

and Bounce Rate, July 2015

4.5 INDONESIA 4.5.1 OVERVIEW


4.5.2 TRENDS


4


13

13


4.5 INDONESIA (Cont.)


Devices Most Used for Online Shopping, in % of Online Shoppers, Q1 2014

Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014


B2C E-Commerce Sales, in USD million, 2009 & 2014

B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f



Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014

4.5.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2014

4.5.6 PAYMENT

Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014

4.5.7 DELIVERY

Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers,

2014

4.5.8 PLAYERS


E-Commerce Websites Purchased From, in % of Online Shoppers, 2014

4.6 MALAYSIA

4.6.1 OVERVIEW


4.6.2 TRENDS



4

14

14


4.6 MALAYSIA (Cont.)


Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015

Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March 2015


B2C E-Commerce Sales, in MYR billion, 2013 & 2020f




Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users,

2013

4.6.5 PRODUCTS

Product Purchased Online, in % of Online Shoppers, 2013

4.6.6 PAYMENT

Online Payment Overview, August 2015

4.6.7 DELIVERY

Criteria Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet

Users Who Do Not Purchase Online, 2013

4.6.8 PLAYERS


Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page

Views and Bounce Rate, July 2015

4.7 THAILAND

4.7.1 OVERVIEW


4.7.2 TRENDS



4

15

15


4.7 THAILAND (Cont.)


Breakdown of Devices Used for Shopping Online, in % of Online Shoppers, June 2014

Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers,

January 2015


B2C E-Commerce Sales, in USD million, 2013 & 2018f




Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014

4.7.5 PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, May 2015

4.7.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015

4.7.7 DELIVERY

Methods Used in Online Shopping, in % of Online Shoppers, May 2015

4.7.8 PLAYERS




4.8 PHILIPPINES

4.8.1 OVERVIEW


4.8.2 TRENDS


4


16

16


4.8 PHILIPPINES (Cont.)


Product Categories Purchased via Social Messaging Apps on Mobile Phones, in % of Mobile Internet Users,

June 2014

Breakdown of Experience with Online Shopping, by Buying from Local Websites Only, Buying from Local

and Overseas Websites and Not Buying Online, in % of Internet Users, August 2014


E-Commerce Sales, USD billion, 2014 & 2015f

B2C E-Commerce Share of Total Retail Sales, in %, 2014



4.8.5 PRODUCTS

Top 3 Product/Service Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1

2014

4.8.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014

4.8.7 DELIVERY

Overview of B2C E-Commerce Delivery, August 2015

4.8.8 PLAYERS




4.9 VIETNAM

4.9.1 OVERVIEW


4.9.2 TRENDS


4


17

17


4.9 VIETNAM (Cont.)


Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase on Facebook,

December 2014

Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, 2014/April 2015


B2C E-Commerce Sales, in USD billion, 2013 & 2014

B2C E-Commerce Share of Total Retail Sales, in %, 2014

B2C E-Commerce Sales, in EUR billion, 2013 & 2018f


Internet Penetration, in % of Individuals, 2010 – 2014

4.9.5 PRODUCTS

Product Categories Purchased Online, in % Online Shoppers, 2013 & 2014

4.9.6 PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014

4.9.7 DELIVERY

Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014

4.9.8 PLAYERS


Top 10 E-Commerce Websites by Visits, by Website Rank, August 2015

4.10 PAKISTAN

4.10.1 OVERVIEW


4.10.2 TRENDS

M-Commerce Share of Total E-Commerce Sales, in %, 2014

Number of Broadband Subscribers, by Technology and Total, incl. Mobile Broadband, in thousands, FY

2009/2010 - 2013/2014 & July 2015

4


18

18


4.10 PAKISTAN (Cont.)


E-Commerce Sales, in USD million, 2013 - 2015f

Share of E-Commerce on Total Retail Sales, in %, 2013



Share of Individuals Who Have Shopped Online, in %, by Socio-Demographic Groups, March 2013

4.10.5 PRODUCTS

Top Categories of Products and Services Most Searched Online, by Rank, May 2015

4.10.6 PAYMENT

Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2014

4.10.7 DELIVERY

Overview of B2C E-Commerce Delivery, 2014

4.10.8 PLAYERS

Overview of Top 5 E-Commerce Websites, by Website Rank, October 2015

4


19

19

ASIA-PACIFIC B2C E-COMMERCE MARKET 2015 REPORT-SPECIFIC SAMPLE CHARTS

20

GENERAL METHODOLOGY OF OUR MARKET REPORTS

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Sub Title, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

METHODOLOGY OF OUR ASIA-PACIFIC B2C E-COMMERCE MARKET 2015 REPORT

In this report, major B2C E-Commerce trends, sales

figures, share of the total retail market, main online product

categories, and relevant information about Internet users, online

shoppers and leading E-Commerce companies are included.

The regional chapter opens the report, highlighting

regional developments, such as sales, and international

comparisons of the countries in the region among themselves

and to other countries worldwide. The comparisons concern

criteria related to B2C E-Commerce, such as Internet and online

shopper penetration.

The rest of the report is divided into countries. The

countries are presented in two groups: advanced and emerging

B2C E-Commerce markets, considering criteria such as B2C E-

Commerce’s share of total retail sales, Internet and online

shopper penetration. Within each group, the countries are

presented in the order of descending B2C E-Commerce sales.

Where no comparative sales figures were available, other

relevant criteria were applied to determine the order, such as

Internet and online shopper penetration.

Each country chapter starts with an overview of the B2C

E-Commerce market in the respective country.

Next, the “Trends” section provides an overview of B2C E-

Commerce market trends, such as social commerce, cross-border

online shopping, M-Commerce, omnichannel retail and regulatory

trends.

The section “Sales & Shares” includes the development of

B2C E-Commerce sales, including historical sales and forecasts,

where available. Furthermore, this section shows the development

of B2C E-Commerce’s share of the total retail market.

In the “Users & Shoppers” section, a review of the

development of Internet penetration and online shopper

penetration is included.

Afterwards, the section “Products” shows the leading

product categories purchased online.

The next two sections, “Payment” and “Delivery”, cover

information related to delivery and payment methods most used

by online shoppers.

Finally, the “Players” section includes information about

the leading E-Commerce players, such as online retailers and

marketplaces.


21

UPCOMING RELATED REPORTS

China B2C E-Commerce Market 2015 September 2015 € 950

India B2C E-Commerce Market 2015 September 2015 € 950

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

Thailand B2C E-Commerce Market 2015 August 2015 € 750

Malaysia B2C E-Commerce Market 2015 August 2015 € 750

Vietnam B2C E-Commerce Market 2015 August 2015 € 750

Philippines B2C E-Commerce Market 2015 August 2015 € 750

Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950

Asia-Pacific Online Payment Methods: First Half 2015 August 2015 € 750

Asia-Pacific M-Commerce Snapshot 2015 March 2015 € 950

Asia-Pacific Clothing B2C E-Commerce Market 2015 January 2015 € 950

Asia-Pacific Online Gaming Market 2015 April 2015 € 950

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950

China B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

Japan B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

South Korea B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

BRIC B2C E-Commerce Markets 2014 January 2014 € 2,450

Global B2C E-Commerce Market 2014 October 2014 € 4,950**

Global B2C E-Commerce and Online Payment Market 2014 October 2014 € 5,950**

REPORT

PUBLICATION

DATE

PRICE*

Asia-Pacific B2C E-Commerce Delivery 2015 October 2015 € 950

Central Asia & Caucasus B2C E-Commerce Market 2015 October 2015 € 1,950


**Reflects Discounted Price

22

23

24

25

26

Date post:	25-Jun-2020
Category:	Documents
Upload:	others
View:	0 times
Download:	0 times

ASIA-PACIFIC B2C E-COMMERCE MARKET 2015 › wp-content › uploads › 2015 › 10 › ... · 1...

Documents