29
1 ASIA’S LEADING DIGITAL ENTERTAINMENT COMPANY
1
ASIA’S LEADING
DIGITAL ENTERTAINMENT
COMPANY
Mission StatementTo become the leading digital entertainment
company in Asia that connects audience, brands and content creators within one Asian ecosystem
• Founded by Fred Chong in 2013
• Currently with 300+ Employees, 10 Cities
• 2,500+ Channels & Creators (as of Aug 2019)
• Total subscribers base of 470 Million
• Breaking 5.8 billion views & 29 billion minutes
watch time monthly.
Overview
SINGAPORE
VIETNAMTAIWAN
THAILAND
MALAYSIAINDONESIA
KOREA
AUSTRALIA
CHINA
JAPAN
HONG KONG
REGIONAL PRESENCE10 APAC MARKETS
• MPN Multi Platform Network
• INNOVATION (Tech & Data)
• AGENCY Branded Solutions
• TALENT Management
• EXPERIENCE Events
• STUDIOS (Production & Development)
MPN (MULTI PLATFORM
NETWORK)
O&O(OWNED & OPERATED
PLATFORMS)
DIGITAL
AGENCY(BRANDED
SOLUTIONS)
TALENT
MANAGEMENT
EXEPERIENCE (EVENTS)
STUDIOS (DEVELOPMENT &
PRODUCTION)
ECOSYSTEM
PIL
LAR
01
PILLA
R 04
6 Business Pillars
MAY 20132 mil views
1 channel
MAY 201420 mil views10 channels
MAY 2016600 mil views600 channels
MAY 20183 Bil views2,000 channels
MAY 20171.5 Bil views
1,500 channels
MAY 2015150 mil views200 channels
6 YEARS TRAFFIC GROWTH
MAY 20195 Bil views2,500 channels
470M Users, 5.8B MV, 29B MWT
7
WHY ECOSYSTEM MATTERS?“Creating an Asian ecosystem that
connects consumer, creator and brands”
WebTVAsia key value preposition is to build an ecosystem that serve the 3 key
customer segments, AUDIENCE, BRANDS and CREATORS or the ABC ECOSYSTEM
WEBTVASIA
“ABC” ECOSYSTEM
The current ecosystem consists of 2500+ top Asian creators, 700,000+
video content, 470 million subscribers and monthly traffic of
more than 5.8 billion views
9
WHY CREATORS MATTER?“Significant Impact on
Your Marketing Campaign”
THE 1,9,90 MODEL
We are passionate about creating epic Asia media
entertainment experiences.
Throughout the years we have relied on our core values and they are reflected in company's decisions and actions on a daily basis.
INFLUENCERS ENTHUSIASTS
ADVOCATES
1 9 90
OUR PHILOSOPHYFAME
Creating 360 media exposure to heighten
popularity & reach
FORTUNEMaximizing IP
commercialization to increase revenue streams
FREEDOMProviding creative
liberty and resources to fulfill creators’ dreams
10
11
CASE STUDIES OF MULTI-PLATFORM
VIDEO STRATEGIES
12
13
CA
SE
ST
UD
Y -
SUN
WA
Y CITY
The Amazing Sunway City Challenge
Multi Platform Campaign
I11 KOLs from 10 different regions to join this reality game show to promote the NEW SUNWAY CITY
IMPRESSIONS > 13,063,544
REACH >26,683,075
ALL PLATFORM VIDEO VIEWS
HIT KPI: 12,000,000
(within 2 months)
LIKES COMMENTS
858,657 41,638
15
TAKE AWAY #1
CREATOR + CREATIVE LED
16
SNOOP DOGG SON TUNG M-TP
17
BROKE BLACK PINK’S ALL TIME YOUTUBE RECORD FOR MOST CONCURRENT VIEWERS OF 750K
18
19
TAKE AWAY 2.0
CREATOR + CREATIVE LED
First music company to tap into social media (Friendster, Facebook and
YouTube) to launch its digital artist KAREN KONG & NAMEWEE in 2007/8
PRODIGEE MEDIA launched in 2005 as indie music label
by founder Fred Chong
Produced first ever online concert in SE Asia with talent Karen Kong (indicted into Malaysia Book of Records) in 2008 and won Effie Award
and Malaysia Best Online Campaign
Awarded Best Chinese Album of the Year with singer Karen
Kong at Malaysia’s most prestigious award AIM in 2010
produced by Fred Chong
Debut film NASI LEMAK 2.0 broke Malaysia national Chinese box office
record in 2011 through innovative online promotion campaign and
produced by Fred Chong
Signed YouTube Partnership and launched WEBTVASIA in 2012/13 as leading and pioneer MCN
company in Asia
Created China’s BIGGEST GLOBAL VIRAL video
campaign “Little Apple” in 2014 with Chopstick Brothers, winning Best
International Act at American Music Awards
Launched Asia’s most celebrated star events WebTVAsia Awards and
Viral Fest Asia in 2015, held in Kuala Lumpur, Bali, Seoul &
Bangkok with ASIA’S TOP CREATORS & SUPERSTARS
With multiple awards (Baidu, Tencent, NetEase, ByteDance) as China’s top MCN company, Tencent became first investor
of WebTVAsia China entity in 2018
Surpassed 3 Billion monthly views and launched WebTVAsia’s own streaming
platform LUVE in 2018 as Taiwan’s No 1 most downloaded at IOS and Android
Grew revenue by 3x in 2018 and surpassed 5 Billion monthly traffic with 2500+ top Asian
creators to become Asia’s LEADING DIGITAL MEDIA
ENTERTAINMENT company in 2019
Signed with Youku China in 2013 as first exclusive
distribution and content management partner on
YouTube platform
WebTVAsia Company Key Milestones
1. MPN (Multi Platform Network)
• WebTVAsia started as Asia’s first YouTube multi-channel network (MCN) in 2013
and became Asia’ No 1 MCN within 5 years, having built strong partnerships with
with top China platforms like Youku, Tencent, TikTok, Weibo and Baidu
• WebTVAsia is one of the only MPN (Multi Platform Network) companies with
broad reach across Asia including the China market
• LUVE platform will co-exist through multi-window release business model
2. INNOVATION (Tech & Data)
• One of the key areas to strengthen WebTVAsia ecosystem is to
build a strong tech & innovation pillar, where it serves to continue
innovate and improve the user-experience of the ecosystem
• Including building the new Asian-centric video streaming platform in
US to serve the audience through an advertising model
• WebTVAsia creating Asia’s first ever creator-lead digital and offline
training course “Creators Academy Asia” to build and train the next
generation of Asian content creators
• Build a strong data analytics tool that helps to create better
understanding on user-behavior and content marketing, by
continuing to manage top creators, we can access to 420 Million
users and harness its key data for our own ecosystem
3. DIGITAL AGENCY (Branded Solutions)
• By tapping into the creative team and knowhow on millennials market, WebTVAsia can
provide a 360 solutions to brand partners through its ecosystems including production,
access to top creators, event activation and social media marketing
• Working with brands directly will also provide the much-needed premium advertising
inventory for LUVE
Our Clients and Partners
4. TALENT MANAGEMENT• WebTVAsia works with more than 2500+ top creators in Asia through its own
philosophy of 3-F Mantra – Fame, Fortune and Freedom of Expression
• Some of the outstanding creators will be signed exclusive talent
management deal with WebTVAsia where our in-house talent manager helps
build a 360 career path (including concerts, endorsements etc)
• Creators will also feature and produce exclusive content for LUVE
5. EXPERIENCE (Events)
• WebTVAsia owns and produce WebTVAsia
Awards, Viral Fest Asia and Rise of Asia
Forum throughout Asia since 2016, which
brings together Asia’s most influential people
from the media entertainment industry
• Our team also work closely with top creators
from Asia regions to help brands reach out to
420 Million subscribers worldwide through on-
ground activation events, meet & greet and
also product and service launches
• LUVE subscribers will participate in many
offline activities as part of gamification model Past WebTVAsia Events
Film
Global OTT
LUVE & Hotpot
China Originals
Music Production
Branded Content
UGC Social Channels
Live Streaming
6. STUDIOS (Development and Production)
• WebTVAsia and its subsidiaries are building a
core development and production team focused
on creating content ranging from professionally
produced short form with Creators to premium
feature film & TV production
• All content and IP created will be supported and
monetized through the WebTVAsia ecosystem
(including LUVE) through distribution, licensing,
commerce, promotion and offline activities
Content Hierarchy
Founder Background
27
Fred Chong (45) is the founder and Group CEO of WebTVAsia, one of Asia’s fastest growing digital entertainment companies. With diversified businesses in digital media, film, TV, artiste, events, marketing, training and technology, WebTVAsia's video network of 2500 channels surpasses 25 billion minutes watch time monthly and reaches 420 million subscribers worldwide.
Fred is also an award-winning filmmaker and musician with recognition at film festivals in New York, Osaka, Busan and Beijing. He advocates innovation and commercialization of intellectual properties as the key to success as a media entrepreneur and content creator. His biggest motivation is to build an ecosystem that launches a new generation of Asian creators to produce world-class content.
Fred holds a Master Degree in Engineering Management (MEM) from University of Canterbury, New Zealand and also studied production at the New York Film Academy. He is a frequent speaker in many international media and entertainment conferences where he shares his views on how WebTVAsia can play a vital role in future of Asia media entertainment landscapes.
SENIOR MANAGEMENT TEAM
FRED CHONGFounder,
Group CEO WebTVAsia
VICTOR CHIN
Group COO &CEO WebTVAsia
Singapore
CHUNG PIT LEE
Group CFO
DENISE CHOONG
Group General Manager
LEE CHEE CHENG
Group Music Director
LEE HUA LING
CEO WebTVAsia
Greater China
CHU SOON SENG
CEO WebTVAsia
Thailand
Tony CHANG
CEO WebTVAsia
Hong Kong & Taiwan
KEN WUCEO WebTVAsia
Japan
BILLY CHINGCEO WebTVAsia
Indonesia
PHUONG HACEO WebTVAsia
Vietnam
DESMOND NGAISenior Vice President
Global Alliances
KRIS TANEvents Director
MARINA HUSSAINRegional Director of Content Operations
(LUVE)
CHERYL CHUNGHead of Legal
28
