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What Amazon Vendors Need to Know About A+ Content Improving Search Relevancy, Customer Conversions & Sales Via A+ Detail Pages Ask an Amazon Expert:
| Date post: | 14-Jan-2017 |
| Category: |
Retail |
| Upload: | cpc-strategy |
| View: | 410 times |
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What Amazon Vendors Need to Know About A+ Content
Improving Search Relevancy, Customer Conversions & Sales Via A+ Detail Pages
Ask an Amazon Expert:
Logistics
Session Recording Will Be Sent out Tomorrow
Morning
Q&A Throughout the Presentation
Submit Questions In the Chat Box to the Right
Event Moderators
Jeff ColemanVP, Marketplace Channels
Nick CotterMarketing Operations Coordinator
Amazon Vendors | CPC Strategy Resources
OVERVIEW
•Founded in 2007
•Recognized as an Official Google Shopping Partner
•300+ Active Retail Clients
•Top 50 fastest growing company in San Diego 3 years
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
About CPC Strategy
✓ Amazon Marketing Services Management
✓ Promotion & Review Strategy
✓ Vendor Operations Efficiency Assistance &
Reporting
✓ Content Copywriting & Listing Optimization
Amazon Sales Acceleration Program: Vendors
G r o w i n g Yo u r B r a n d P r e s e n c e o n A m a z o n M a r k e t p l a c e
cpcstrategy.com/amazon-vendor-services/
Today’s Event Speakers
David CooleyLead Marketplace Channel
Analyst
Carina McLeodCEO of Ecommerce Nurse
Poll For The Audience…How long have you been a Vendor to Amazon?
A. 5+ Years
B. 2-4 years
C. Less than 1 year
D. I’m not a Vendor to Amazon
1) Who has access to A+ Content? 2) As a Vendor Express Member, how can
I get access to A+ pages without selling my product to Amazon?
3) Do you ever regain control of Amazon listing content after submitting A+ content?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
1) How much is the A+ Content fee per ASIN?
2) Is there any way to reduce this fee? 3) Does it vary by vendor size and
ranking?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
What do A+ detail pages allow you to do?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
Are A+ detail pages indexed for search results?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
Have you seen conversion rates improve as a result of A+ content?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
Should I use the self-service modules or let Amazon build it for me?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
Is it critical to have A+ content ready to go for launch of product?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
Is it worth the investment for A+ content?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
Which types of products should I advertise with A+ content?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
Are A+ Detail Pages consistent from one country to the next?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
How do you actually go about creating an A+ detail page?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
What makes a good A+ Detail Page?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
What should NOT be included in A+ content?
Schedule an Amazon Vendor Evaluation: www.cpcstrategy.com/amazon-vendor-services/
Poll For The Audience…Would you like to schedule an Amazon Vendor Evaluation?
A. Yes, Please.
B. I’d like more information on the evaluation.
