Richard Kelly

releases, trademarks and privacy rights demystified

I am not an attorney

Disclosure

Header Text

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

?

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< 3 things >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

1

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

2

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

3

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< foundation >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

1st amendment

“congress shall make no law respecting an establishment of religion, or prohibiting the exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people to peaceably to assemble, and to petition the government for a redress of grievances.

” t h e F i r s t A m e n d m e n t t o t h e U . S . C o n s t i t u t i o n

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

newspapers

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

magazines

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

reportage films

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

rights of privacy

a p p r o p r i a t i o n

f a l s e l i g h t

i n t r u s i o n

p u b l i c d i s c l o s u r e

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

rights of publicity

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

the dead celebrities

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

NY & CA

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

trademarks®

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

®

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

Text

© Richard Kelly Photo

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

http://wiki.gettyimages.com/

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< y >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

peace of mind

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

to reduce liability

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

protect our investment

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

start a conversation

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

collect data

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< if then, now what >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

a n y “ c o m m e r c i a l u s e ”

r e q u i r e s a r e l e a s e

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

person must be recognizable

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

the question isn’t can I make the picture or record a scene?

in public spaces

when do i need a release ?

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

the question is how will the scene or image be used.

in public spaces

when do i need a release ?

the context and the use of their “likeness”

in public spaces

when do i need a release ?

with regard to audio - states have different laws on whom and how audio recordings can be made. These are often cited as “wire tap” laws.

in public spaces

when do i need a release ?

likeness used on an online video platform - DEPENDS

likeness used in a documentary production - NO*

likeness used in advertising - YES

likeness used in to promote documentary production - MAYBE

likeness used in a news story - NO

likeness used on your business website - YES*

likeness used on social media - DEPENDS*

likeness used on your business reel/portfolio - NO

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< * >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< * g r a y a r e a >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< p r i v a c y >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< N Y s t a t e >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

N u s s e n z w e i g v . d i C o r c i a

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Philip-Lorca diCorcia

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

T h e N e i g h b o r s b y A r n e S v e n s o n

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Philip-Lorca diCorcia

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< d e f a m a t i o n >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

Lauren Greenfield Magnolia Pictures

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< property >

“rule of thumb, if the image or the recording is produced on public property (sidewalk, park, etc.) the “view”does not require a releases even if that “view” contains private property.

”

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E DR E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E DR E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

property is not just real estate

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

© Richard Kelly Photo

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

“we don’t tolerate intellectual property theft. We

have over twenty registered trademarks (as well

as many unregistered ones), and in order to

keep them, the law requires that we take action

when someone is using them without

permission.

”w w w . l i t t l e t r e e s . c o m / u s / t r a d e m a r k s

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

promotional consideration

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

product placement

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< greeking >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< words >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

sensitive issues clause

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< fear >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

< public perception >

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

permissions

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

what is a release

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

anatomy of a release

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

intent is to protect [you]

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

risk assessment

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

In consideration of my engagement as a model, and for other good and valuable consideration herein acknowledged as received, I hereby grant the following rights and permissions to ("Photographer"), his heirs, legal representatives, and assigns, those for whom Photographer is acting, and those acting with his authority and permission. They have the irrevocable, perpetual and unrestricted right and permission to take, use, re-use, publish, republish, transmit and display photographic portraits or pictures, still or moving, of me or in which I may be included, in whole or in part, or composite or distorted in character or form, without restriction as to changes or alterations, in conjunction with my own or a fictitious name, or reproductions thereof in color or otherwise, made through any medium at his studios or elsewhere, and in any and all media now or hereafter known, specifically including but not limited to print media and distribution over the internet for illustration, promotion, art, editorial, advertising, trade, or any other purpose whatsoever. I specifically consent to the digital compositing or distortion of the images, including without restriction any changes or alterations as to color, size, shape, perspective, context, foreground or background. I also consent to the use of any published matter in conjunction with such images. I hereby waive any right that I may have to inspect or approve the finished product or products and the advertising copy or other matter that may be used in connection with them or the use to which they may be applied. I hereby release, discharge, and agree to hold harmless Photographer, his heirs, legal representatives, and assigns, and all persons acting under his permission or authority or those for whom he is acting, from any liability by virtue of any blurring, distortion, alteration, optical illusion, or use in composite form, whether intentional or otherwise, that may occur or be produced in the making of such images or in any subsequent processing of them, as well as any publication of them, including without limitation any claims for libel or violation of any right of publicity or privacy. I hereby warrant that I am of full age and have the right to contract in my own name. I have read the above authorization, release, and agreement, prior to its execution, and I am fully familiar with the contents of this document. This document shall be binding upon me and my heirs, legal representatives, and assigns.

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

would you sign this

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

make reasonable requests

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

make reasonable requests

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

professional talent

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

public spaces

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

tools

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

ASMP bad contract

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

http://asmp.org/tutorials/bad-contract.html

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

E&O insurance

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

tools

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

http://asmp.org/content/releases

releases tutorial

ASMP • business resources

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D

twitter: @richardkellyphorichard-kelly-lectures on Facebook

richard@richardkelly.com

Releases, Trademarksand Privacy Rights DemystifiedPresentation Name Line 3

© 2009-2013 Richard Dale Kelly

R E L E A S E S , T R A D E M A R K S & P R I V A C Y R I G H T S D E M Y S T I F I E D