ASO Best Practices 2016Anatoly Sharifulin

FxClub M-Summit, May 2016

Anatoly Sharifulin

CEO & Co-founder AppFollow.io

ASO Expert, Mobile Evangelist

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ASOAppstore Search Optimization

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ASOSEO for mobile apps

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ASO is free app promotionfree

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No real analytics tool for optimizations

Problem

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ASO recommendations:

siliconrus.com/2014/07/aso-ostrovok/

siliconrus.com/2014/10/aso-ostrovok-2/

siliconrus.com/2015/04/aso-3/

slideshare.net/sharifulin/aso-best-practices-2015

slideshare.net/sharifulin/aso-41268143

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ASO — is a complex and permanent work on app

optimizationpermanent

Be like your customer!

ASO Best Practices 2016

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App Store Path

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App Store Path

App Store Path

App Store Path

App Store Path

App Store Path

App Store Path

App Store Path

App Store Path

App Store Path

App Store Path

App Store Path

App Store Path

App Store ASO Items1.Locale of meta data (country + lang)

2.Name vs. Visible Name

3.Keywords

4. Icon

5.Screenshots + Video

6.Description vs. Visible Description

7.Developer Name, In App Purchaces

8.Price, Ratings, Reviews, Category

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Google Play Path

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Google Play Path

Google Play Path

Google Play Path

Google Play Path

Google Play Path

Google Play Path

Google Play Path

Google Play Path

Google Play Path

Google Play Path

Google Play ASO Items1.Locale of meta data (lang, IP!)

2.Name

3. Icon

4.Promo Image or Video

5.Short Description

6.Description

7.Screenshots

8.Price, Ratings, Reviews (Highlights for US), Category

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Search Visibility — Optimization of search queries — Optimization positions in the SERPs

Conversion Rate — Optimization of app page

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Type of optimizations:

#1 Search VisibilityOptimization of search queries

1.Keywords != Search queries

2.Analyze Suggest & Search results

3.Analyze ASO competitors, find keywords

4.Collect all relevant queries & phrases

5.Build Semantic Core

6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo

7.Test, test, test! Repeat! Use Hacks! Test,test, test!

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#1 Search VisibilityOptimization of search queries

1.Keywords != Search queries

2.Analyze Suggest & Search results

3.Analyze ASO competitors, find keywords

4.Collect all relevant queries & phrases

5.Build Semantic Core

6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo

7.Test, test, test! Repeat! Use Hacks! Test,test, test!

#1 Search VisibilityOptimization of search queries

1.Keywords != Search queries

2.Analyze Suggest & Search results

3.Analyze ASO competitors, find keywords

4.Collect all relevant queries & phrases

5.Build Semantic Core

6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo

7.Test, test, test! Repeat! Use Hacks! Test,test, test!

#1 Search VisibilityOptimization of search queries

1.Keywords != Search queries

2.Analyze Suggest & Search results

3.Analyze ASO competitors, find keywords

4.Collect all relevant queries & phrases

5.Build Semantic Core

6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo

7.Test, test, test! Repeat! Use Hacks! Test,test, test!

#1 Search VisibilityOptimization of search queries

1.Keywords != Search queries

2.Analyze Suggest & Search results

3.Analyze ASO competitors, find keywords

4.Collect all relevant queries & phrases

5.Build Semantic Core

6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo

7.Test, test, test! Repeat! Use Hacks! Test,test, test!

#1 Search VisibilityOptimization of search queries

1.Keywords != Search queries

2.Analyze Suggest & Search results

3.Analyze ASO competitors, find keywords

4.Collect all relevant queries & phrases

5.Build Semantic Core

6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo

7.Test, test, test! Repeat! Use Hacks! Test,test, test!

#1 Search VisibilityOptimization of search queries

1.Keywords != Search queries

2.Analyze Suggest & Search results

3.Analyze ASO competitors, find keywords

4.Collect all relevant queries & phrases

5.Build Semantic Core

6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo

7.Test, test, test! Repeat! Use Hacks! Test,test, test!

#1 Search VisibilityOptimization positions in the SERPs

1.Magic with Name, Keywords, Description

2. Incentive search traffic

3. Improve app activities: reviews, ratings, in-app metrics, uninstalls

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#2 Conversion RateOptimization of app page

1.Text Optimizations

2.A/B and Split Testing

3.Count of downloads, reviews, ratings

4.Bages!

5. Improve conversion rate by channels & countries

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P. S. And keep in touch!

ASO Best Practices 2016

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Thank you!Questions?

Anatoly Sharifulin fb.me/sharifulin

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