Content

What is ASO Why app marketing Benefits What should be there in app The overall process Hygiene factors Pre & Post optimization Mobile app ads Tracking Monitoring

What is ASO??? Abbreviation of ASO is app store optimization. But need to know what is App

store optimization. Now lets understand the meaning of ASO.› A (Application) : Mobile app is one of the trending channels of Digital

marketing for business branding. It can be launched for different purposes like branding, utility, User Engagement etc.

› S (Store) : Store means the platform where we can launch the apps such itune, Playstore & windows market place etc.

› O (Optimization) : Simple launching app in the store wont make you profitable. Don’t forget that there are lots of competitors & they have better apps, better facility, better visibility, better engagement & better branding etc. We need to compete with them, beat them, get better visibility, better placement, to have good amount of users & to achieve the purpose. That is why we need to optimize the apps so that every one knows about our apps & use our apps. Like search engine optimization we need to do app store optimization because the mobile apps marketing captures huge market share in the digital marketing field. Infact it became one of best marketing channels in digital marketing like SEO, SMM & PPC. Simple app launching & integrating the apps wont give you beneficial result until & unless it has a purpose & optimized. In the coming slides we will get to know about the why mobile app is necessary, how to optimize, the result of optimization. Please be with me…

Why Mobile App Marketing ?? Before discussing

anything please check the data which will make us understand of the necessary of mobile app marketing:

Purpose of App Marketing

Easy to use Drive more users (purchase) Boost Engagement Increase Awareness Direct Marketing Increase visibility Works in off line also Build loyalty Revenue generation

Revenue Model

In-app purchase Ad incentive Paid ad downloads

What should be there in Mobile App

Easy to use User Interface Bug free app Should have purpose Proper Description Should have demo images Should have good reviews & rating

Tree Structure Process

Hygiene factors

Be Descriptive in your App Name Choose your Keywords Wisely Having attractive app icon Find the right keywords App Store Rankings,

AppTweak , Sensor Tower , SearchMan  Having a beautiful design and screenshots. Having detail app description Good reviews

Pre & Post Optimization Steps

Pre launch Optimization:› Keywords research for the app› Product description with proper screenshot› App name should be optimized with keywords› Category optimization (like game, lifestyle etc)› Attractive app icon

Post launch Optimization Organic

› Social Sharing (Like social media)› Get reviewed by the bloggers› Gets reviews for the app› Owned media› Offer & referral marketing

Paid

› Paid promotion to get the number of downloads so that the app gets top chart ranking

› App install ad› App engagement ad

Tools Required

Organic Tools› Google Mobile analytic› Flurry mobile analytic

Paid media tools› Admob› Adwords› Facebook ad manager

Thank You

Lots to come…