2014 OFFICIAL ADVERTISING OPPORTUNITIES
Turn motivated readers into powerful buyersDeliver your advertising message year-round in
ASPA’s six powerful and official print and digital
publications that connect you to key decision-
makers in the public service industry.
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About ASPASince 1939, ASPA has been the nation’s most respected society representing all forums in the public-service arena. Our membership includes approximately 8,500 government and nonprofit administrators, scholars, educators and students.
ASPA, the largest and most prominent professional association in public administration, advances the art, science, teaching and practice of public and nonprofit administration through its programs and services and fosters core public service values including:▼ accountability and performance▼ professionalism▼ social equity▼ ethics at the local, national and international levels
ASPA seeks to improve public service by helping members acquire the knowledge, technical skills and resources necessary to be excellent public servants.
ASPA’s missionAdvances the art, science, teaching and practice of public and nonprofit administration.
Promotes the value of joining and elevating the public service profession.
Builds bridges among all who pursue good governance at home and internationally.
Provides networking and professional development opportunities to those committed to public service values.
Achieves innovative solutions to the challenges of governance.
Welcome,ASPA is pleased to partner again with Ascend Integrated Media for 2014. Ascend will continue to be your advertising media representative for our many print and digital products described in this rate card.
You can expect only excellent customer service from your Ascend media sales professional, Tim McCormack. He is here to answer your questions and offer you recommendations about how to design a cost-effective advertising buy that most efficiently connects you to our more than 10,000 members and stakeholders.
2014 will be an especially exciting year as ASPA celebrates its 75th anniversary. We hope you will be a part of our celebration through your advertising.
Education Supplement
PA Times Audience and distribution
ASPA’s flagship newspaper is mailed to 8,500 ASPA members (government and nonprofit administrators, scholars, educators and students) five times per year, including three special issues:
PA Times readers buy:▼ Conference and educational program
registrations▼ Industry publications, journals and books▼ Continuing education, MPA, MPP, nonprofit
management and other degree and certificate programs
▼ Educational webinar registration▼ Professional association memberships▼ Business consulting services▼ Computer hardware and software▼ Life/health insurance▼ Auto insurance▼ And more!
ContentPA TIMES focuses on the issues that face public managers today, highlights best practices in the field and updates members on how ASPA plays a role in the support of the public sector. ASPA’s state-based chapters and 28 sections highlight their innovative programs and publications in PA TIMES as well. ASPA members can access the most recent issue of the newspaper online as well as back issues.
▼PA TIMES International Supplement (January/February/March 2014 issue) ▼PA TIMES Public Service Supplement (April/May/June 2014 issue)▼PA TIMES Education Supplement (October 2014 issue)
International Supplement
Public Service Supplement
Editorial calendar and deadlinesJanuary/February/March: Intergovernmental Relations: Rationalizing the Federal System in the US and Abroad
International Supplement: Federalism or Decentralization: Building Global Cities
Issue is distributed at the 2013 ASPA Annual Conference
Space reservation: Jan. 13, 2014Materials due: Jan. 20, 2014
April/May/June: Strengthening the Public Service Workforce
Public Service Supplement: Professionals Under 40 profiles; highlight of Public Service Recognition WeekIssue includes ASPA Annual Conference Coverage
Space reservation: Mar. 31, 2014Materials due: Apr. 7, 2014
July/August/September: Innovative Budgeting: Funding 21st Century Public Goods & Services
Space reservation: July 7, 2014 Materials due: July 14, 2014
October: Technology & Training: Creating a 21st Century Public Sector
Education Supplement: Building a New Generation of Leaders
Space reservation: Sept. 2, 2014 Materials due: Sept. 8, 2014
November/December: Smaller Government: Better Government?
Space reservation: Nov. 3, 2014 Materials due: Nov. 10, 2014
40% of readers hold onto their copy for more than a month.
40% of readers pass their issue along to one to 25 colleagues.
Source: PA TIMES reader survey
Need more information? Contact Tim McCormack, media sales representative, today at 913-344-1367 or [email protected] to reserve your preferred placement.
*All PA TIMES Supplements are four-color throughout the publication. Only four-color ad positions are available.
All rates are net. Cancellations are nonrefundable.
Ad creation is available for an additional cost at the advertiser’s request.
Stand out with cover positionsCover PositionsHalf-page Back Cover, $1,250*; Inside Back Cover, $1,250*
Classified Advertising Section$0.99/word, no display advertisements. Optional addition of border and/or logo for $10 each.
Advertising informationRates are for black/white advertisements.Four-color = $300 additionalPremium page placement (pages 3,5,7,9) = $100 additional
Size Dimensions One-time Three-run Five-run (width x height) Standard optionsFull Page 10-1/3" x 11" $1,050 $945 $8501/2 Page 10-1/3" x 5-1/2" $660 $595 $535 or 5" x 11" 1/4 Page 5" x 5-1/2" $440 $396 $3561/8 page 5" x 3" $220 $198 $178 Premium options* (rates are for four-color advertisements)Half-Page Back Cover 10-1/3" x 5-1/2" $1,250 $1,125 $1,013Inside Back Cover 10-1/3" x 11" $1,250 $1,125 $1,013 *Rates are for four-color advertisements Specialty optionsClassified Advertising Section Display Ad $0.99 $10 border and/or logo
Receive a 10% discount for placing your advertising in two of the following: 2014 International Supplement, 2014 Public Service Supplement or 2014 Education Supplement!
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PA Times Online Audience and distribution
Reaches the ASPA membership and website visitors
Content
The web-based version of PA TIMES, ASPA’s flagship newspaper, highlights the latest news taking place in public administration. Experts serve as columnists discussing current and contemporary issues in the public sector.
Deadlines
Deadlines are ongoing. Contact your media sales representative for details.
Advertising information
Rectangle Ad, 1st Position300 x 250 $500 per month
Rectangle Ad, 2nd Position300 x 250 $425 per month
The Bridge eNewsletterAudience and distribution
Distributed twice a month to more than 10,000 ASPA members and friends of ASPA.
Your sponsorship ad runs at the top of the issue.
Content
Keeps members abreast of what is happening at ASPA and informed about key issues, theories and publishing as well as presenting opportunities in the field.
Deadlines
Deadlines are ongoing. Contact your media sales representative for details.
Sponsorship includes:• An ad at the top of the issue• Small logo• 40 words • Live link$750 per issue
All rates are net. Cancellations are nonrefundable.
Need more information? Contact Tim McCormack, media sales
representative, today at 913-344-1367 or [email protected] to
reserve your preferred placement.
Connect with your audiences online with these two widely read products.
ASPA online advertising opportunities
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Rectangle Ad
Sponsorship Ad
GovManagement Daily eNewsletter Audience and distribution
Delivered every business day to more than 9,000 ASPA members and subscribers interested in public administration.
Content
Topics covered by GovManagement Daily include leadership and innovation, public-workforce issues, public services, financial management and public pensions, public education, technology in government, energy and environment and regulatory affairs — all with an eye to their impact on and relevance to public managers.
Deadlines
Deadlines are ongoing. Contact your media sales representative for details.
Advertising information
ASPA Website Audience and distribution
The ASPA website averages 69,000 visits per month, by both members and nonmembers.
Content
The ASPA website is a great way to make your product or program known to ASPA members and non-members alike. This website is the hub for key information for public service professionals and students. From headline news, blogs, discussion forums, membership details, career opportunities, to events – the ASPA website is a prime spot to keep your message top-of-mind for public service professionals.
Deadlines
Deadlines are ongoing. Contact your media sales representative for details.
Advertising information
Receive a 1% discount for each added week, up to a maximum of 40% off. Ads do not have to run consecutively.
Ads are switched out monthly.Leaderboard Banner 985 x 90Rotates among three advertisers, includes ROS$2,750 (entire site)/month
Vertical Skyscraper200 x 600Rotates among three advertisers, includes ROS$2,200 (entire site)/month
Bottom Centered Horizontal Banner 468 x 60Rotates among three advertisers, includes ROS
$1,500 (entire site)/month
Discounted multimonth packages and web/print packages are available.
Note: Ads must be web-ready, as they will be posted as is.
Trailer Banner Ad
Road Block Ad
Leaderboard Ad728 x 90 Limited to one advertiser per week$500 per week
Road Block Ad300 x 250 Limited to one advertiser per week$375 per week
Trailer Banner Ad728 x 90 Limited to one advertiser per week$300 per week
Text Banner Ad100 x 100 logo and up to 50 words Limited to one advertiser per week$350 per week
ASPA online advertising opportunities
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Leaderboard Ad
Text Banner Ad
6All rates are net. Cancellations are nonrefundable.
Audience and distribution
Available to 1,200 conference attendees, the Annual Conference Program has a shelf life of at least one year as attendees and their colleagues use the program to reference presentations at the conference. The 2014 Annual Conference is March 14-18 at the Mayflower Renaissance in Washington, DC.
Content
The Conference Program includes session dates, times and descriptions, information about the Exhibit Hall, as well as details about presenters, best-practice workshops and special events. In addition to helping attendees plan their schedule at the ASPA 2014 Annual Conference, the program includes hotel floor plans of meeting rooms, general information and listing of conference sponsors.
Deadlines
Space reservation due: Dec. 12, 2014 Materials due: Jan. 8, 2014
Drive conference traffic with premium placementCover PositionsBack Cover $1,990 (exhibitors) $2,250 (nonexhibitors)Inside Front Cover $1,670 (exhibitors) $1,930 (nonexhibitors)Inside Back Cover $1,670 (exhibitors) $1,930 (nonexhibitors)
Advertising informationRates are for four-color advertisements.Size Dimensions Exhibitor Nonexhibitor Standard optionsFull Page $1,450 $1,600 1/2 Page $975 $1,075 1/4 Page $775 $875 1/8 page $650 $750 Premium optionsBack Cover $1,990 $2,250 Inside Front Cover $1,670 $1,930Inside Back Cover $1,670 $1,930
Increase your exposure by advertising in the
most-used media platform
at the ASPA Annual Conference!
ASPA 2014 Annual Conference Program
Need more information?
Contact Tim McCormack, media sales representative, today at 913-344-1367 or
[email protected] to reserve your preferred placement.
*Trim size of the Annual Conference Program is to be determined. Contact your media sales representative for more information.
Mechanical SpecificationsMaterials required for print products• PDF/X-1afilesarerequiredforallads.Viewspecificationsatwww.swop.orgorhttp://www.adobe.com/designcenter/acrobat/articles/acr6pdfx.html.
• Fontsmustbeoutlinedorembedded.• AllcolorsshouldbeconvertedtoCMYK(exceptblacktext).
• Cropmarksandcolorbarsshouldbeoutsideprintablearea(12-pointoffset).
•OnlyoneadperPDFdocument.(Submitfull-pagespreadsassingle-pagefiles,indicatingright-handpage[RHP]andleft-handpage[LHP]infilenames.)
Document setup•UseQuarkXPress,AdobeInDesignorPublisherforadlayouts.ForinformationoncreatingaPDF/X-1a,visitwww.adobe.com.
• Photoshop:300dpiCMYKorgrayscale,600dpiminimumbitmap,flattenedlayers,TIForEPSformat,binaryencoding(noJPGandnoextrachannels).
• Illustrator:Outlineallfonts,flattentransparencies,embedallelements(nolinks).
• AllfontsshouldbeType1orOpenType(MultipleMasterFontsarestronglydiscouraged).
• AllcolorsmustbeCMYK(exceptblacktext);noPMS/Pantonecolors.
• Inkdensityisnottoexceed300%.• Blacktext12pointsorsmallershouldbeblackonly.(C=0%,M=0%,Y=0%,K=100%).
• Reversedtextmustbeaminimumof10points.
Product logos• LogosforTheBridgeshouldbesubmittedat300dpiataminimumsizeof2-1/4"x1"inTIF,JPGorEPSformat(vectorEPSpreferred).
Unacceptable file types•MicrosoftWord,Excel,PowerPoint,AdobePagemakerorFreehandfileswillnotbeaccepted.Ifyouneedassistancewithyouradcreation,contactyourAscendIntegratedMediasalesrepresentative.
Proofs•Contractproofsarerecommendedforallads.Acontractproofprintedat100%withregistrationmarksandcolorbarscanbeusedforcoloraccuracy,ifSWOP-approved.Viewspecificationsonlineatwww.swop.org.
Specifications for eBlasts• Leaderboard,roadblock,trailerbanner,fullbanner,tophalfbanner,topbuttonandrectangleadsmustbeinGIForJPGformatat72dpi,RGBandsubmittedatactualsize.(SWFfilesarenotaccepted).
• URLmustbesubmittedalongwithcreativematerialbyemailorinaWorddocument.BoththeadandtheURLforlinkingaresubjecttotheapprovaloftheassociation.
• Themaximumadfilesizeis70kb–100kb.
• Allthird-partyvendor-suppliedtagsaresubjecttoapprovalandmustbeaccompaniedbyactualGIForJPGimage(s)anddestinationURL.Inaddition,tagsneedtobedistinctforemailorsiteusage.
Important notes•AlladvertisingissubjecttoASPAapproval.
• Paymentonadspaceisdueatspacedeadline.Allpricesarenet.
• Allsignedagreementsarefirm.Cancellationsarenonrefundable.
•Noagencycommissionorcashdiscountsaccepted.
PA TimesAd sizes and dimensions (width x height)
Publication size: 11-3/8" x 11-7/8" (finished size)
Newspaper ads do not bleed.
Newspapers do not take a final bindery trim.
2014 Conference ProgramAd sizes and dimensions (width x height)
Publication size:width" x height" (finished size)
All ads for Conf. Program are four-color.
Bottom Centered Horizontal Banner Ad
468 x 60 pixels
Vertical Skyscraper120 x 600 pixels
Leaderboard Banner985 x 90 pixels
ASPA Website
eMedia
Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication Although every effort is made to preserve advertising materials in their original condition, the publisher is not responsible for lost or damaged advertising materials after publication.
Coversand Full Page10-1/3" x 11"
1/2 PageHorizontal10-1/3" x 5-1/2"
1/4 Page5" x 5-1/2"
1/2 PageVertical5" x 11"
1/8 Page5" x 3"
Coversand Full Page
1/2 PageHorizontal
1/2 PageVertical
1/4 Page
Sponsorship AdCompany logo and 40
word description
The Bridge
Leaderboard Ad728 x 90 pixels
Road Block Ad300 x 250 pixels
Trailer Banner Ad728 x 90 pixels
GovManagement Daily
Rectangle Ad,1st Position
300 x 250 pixels
Rectangle Ad,2nd Position
300 x 250 pixels
PA Times Online
Submitting digital filesAlldigitalfilesshouldbebetween72-150dpi.Foradditionaldetailscontactthedesignatedproductrepresentativelistedbelowtoarrangeadsubmission.Submitting required proofsAdmaterialsforeachproductmaybeemailedtothecontactlistedbelow.Contacttherepresentativelistedbelowforyourappropriateproducttoarrangesubmittingadfilesand/oradsubmissioninquiries.PA Times (Print):Mailproofsto:AscendIntegratedMediaAttn:ASPA–PATimes20147015CollegeBlvd.,Suite600OverlandPark,KS66211913-469-11102013 Conference Program Book (Print):Mailproofsto:AscendIntegratedMediaAttn:ASPA–ConferenceProgramBook20147015CollegeBlvd.,Suite600OverlandPark,KS66211913-469-1110ASPA Website:Mailproofsto:AscendIntegratedMediaAttn:ASPA–Website20147015CollegeBlvd.,Suite600OverlandPark,KS66211913-469-1110PA Times (Electronic Version):Mailproofsto:AscendIntegratedMediaAttn:ASPA–PATimes(Electronic)20147015CollegeBlvd.,Suite600OverlandPark,KS66211913-469-1110The Bridge:Mailproofsto:AscendIntegratedMediaAttn:ASPA–TheBridge20147015CollegeBlvd.,Suite600OverlandPark,KS66211913-469-1110GovManagement Daily:JohnMartinEditor&Publisher,[email protected]
Ad creation is available for an additional cost at the advertiser’s request.
Please remit payments to: AscendIntegratedMediaLLCP.O.Box870939,KansasCity,MO64187-0939
Text Banner Ad100 x 100 pixels
*Trim size of the Annual Conference Program is to be determined. Contact your media sales representative for more information.
All rates are net. Cancellations are nonrefundable.
ASCEND INTEGRATED MEDIA ADVERTISING AGREEMENTSubject to acceptance by Ascend Integrated Media LLC
All advertising subject to ASPA approval.
AMERICAN SOCIETY FOR PUBLIC ADMINISTRATION 2014Please fill out this form to place an order and TO BE INVOICED according to the Terms below:
Advertiser: Agency (if applicable):
Billing Information: ❑ Agency ❑ Advertiser Contact Name:
Billing Address: City, State, Zip:
Phone: Fax: E-mail:
PA TIMES 2014
Please write your initials next to selected ad sizes. Total Amount: $
PA TIMES ONLINE 2014
THE BRIDGE eNEWSLETTER 2014
GOVMANAGEMENT eNEWSLETTER 2014
ASPA Website 2014
Sales ContactTim McCormack913-344-1367 • Fax: 913-344-1417 [email protected]
Please remit payments to:Ascend Integrated Media LLCAttn: ASPA 2013 P.O. Box 870939Kansas City, MO 64187-0939
Sign and return to:Tim McCormackFax: 913-344-1417 [email protected]
Rectangle Ad, 1st position _______$500
Rectangle Ad, 2nd position _______$425
Sponsorship _______$750
Leaderboard Ad _______$500 per week
Road Block Ad _______$375 per week
Trailer Banner Ad _______$300 per week
Text Banner Ad _______$350 per week
Leaderboard Banner _______$2,780 (entire site)/month985 x 90 Rotates among three advertisers, includes ROS
Vertical Skyscraper _______$2,200 (entire site)/month 120 x 600 Rotates among three advertisers, includes ROS
Bottom Centered _______$1,500 (entire site)/monthHorizontal Banner Rotates among three advertisers, 468 x 60 includes ROS
Size One-time Three-run Five-run
Full Page ___$1,050 ___$945 ___$850
1/2 Page ___$660 ___$595 ___$535
1/4 Page ___$440 ___$396 ___$356
1/8 page ___$220 ___$198 ___$178
Premium options (includes four-color)
Half-Page Back Cover ___$1,250 ___$1,125 ___$1,013
Inside Back Cover ___$1,250 ___$1,125 ___$1,013
Specialty options
Classified Advertising ___$0.99 ___$10 border and/or logo Section Display Ad
ANNUAL CONFERENCE PROGRAM 2014
Size Exhibitor Nonexhibitor Standard options
Full Page ___$1,450 ___$1,600
1/2 Page ___$975 ___$1,075
1/4 Page ___$775 ___$875
Premium options
Back Cover ___$1,990 ___$2,250
Inside Front Cover ___$1,670 ___$1,930
Inside Back Cover ___$1,670 ___$1,930
Four-color = $300 additional Premium page placement (pages 3,5,7,9) = $100 additional
All ad positions in Conference Program are four-color
Need more information?
Contact Tim McCormack, media sales representative, today at 913-344-1367 or
[email protected] to reserve your preferred placement.
TO PAY BY CREDIT CARD, please contact your sales representative by phone or e-mail. Credit card payment is quick, easy and secure.
Ascend Integrated Media LLC • 7015 College Blvd., Suite 600 • Overland Park, KS 66211
I have read and agree to the terms as set forth on this document.
Authorized Advertiser/Agency Signature & Title PO# (if necessary)
Terms• Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A signed
copy of this agreement is binding. • Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable.• All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late
fee will be charged for materials received after the materials deadline.
• Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for the listing or advertising which was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement.