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• Asphalt Institute • National Asphalt Pavement Association • State Asphalt Pavement Association Executives
• Asphalt Institute
• National Asphalt Pavement Association
• State Asphalt Pavement Association Executives
Industry Coalition
– Asphalt Institute
– National Asphalt Pavement Association
– State Asphalt Pavement Association Executives
Dedicated to enhancing our nation’s roads and Dedicated to enhancing our nation’s roads and
highways through programs of education,
technology development, and technology
transfer on topics relating to Hot Mix Asphalt
pavements.
Asphalt paving industry required a joint plan to respond to competitive threats from concrete
• PCC developed aggressive national marketing strategy – Professionally developed implementation plan
– Spent $1.5M on plan
– Calls for $8M increase in spending over 3 yrs.
Asphalt Pavement Alliance……Why?
– Calls for $8M increase in spending over 3 yrs.
• Hire additional 44 professionals across state chapters
• Hire additional 2 professionals at ACPA HQs
• Hire additional admin. support
• Concrete Industry’s Published 2002 Targets– 15% increase in market share
– $3.3 billion in additional revenues
• Very successful to-date, but...
• Current efforts of AI, NAPA and SAPAEs were often
fragmented and redundant
– research, education, engineering, marketing
• Concrete Industry was more unified in their
Asphalt Paving Industry……Prior to APA
• Concrete Industry was more unified in their
structure and approach
• Asphalt Industry needed to respond by focusing
our efforts, combining / re-deploying resources
and avoiding duplication
ASPHALT INSTITUTEASPHALT INSTITUTE
• Combine technical, marketing and financial efforts
• Utilizes strength of three organizations
• One voice as an industry to deliver messages
• Implementation at the state level
• Supported at the national level by developing the necessary tools
� State, City, County and Federal Agencies
� Decision Makers: Engineers, Directors
� Elected / Appointed Government Officials
Many Audiences, Many Levels
� Policy Makers
� General Public
� Consulting Engineers
• Adapted in a variety of media.
• Developed a suite of exhibit material
(booths and displays) that work in concert or as
stand-alone pieces.
• Used in advertisements
Marketing Design
Exhibit Booths
•Several stand-alone or table-top versions
•Designed for maximum
versatility
•Used at local and national trade-shows, conferences, etc
•APA partners jointly man the booth
Each can stand alone or be used together
Banner Up Displays
NATIONAL ADVERTISEMENTS
• Reasons for Selecting Asphalt
• Attributes
- Cost Effective,
- Speed of Construction
- Versatility
ABSOLUTELY ASPHALT VIDEO
- Versatility
- Smooth
- Recyclable
• Perpetual Pavement
• Life Cycle Cost• Perpetual Pavements• Speed of Construction• Rubblization• Versatility
MAJOR FOCUS AREAS
• Versatility• Smoothness• Noise• Recycling• Safety• Environmental
• PowerPoints
• Technical Pubs and Brochures
• Press Releases and Fact Sheets
Toolkits for Each Focus Area
Fact Sheets
• Success Stories
• Research Reports
• Software
www.AsphaltAlliance.com
Clearing House for Ordering
Merging Conferences
AI’s Superpave Forums andNAPA’s Hot Mix Conferences
• Strengthens Asphalt Pavement Alliance• Strengthens Asphalt Pavement Alliance
• Avoids duplication
• Demonstrates unified approach to our
customers and members
Four Technical Sessions– Economical
• life-cycle, perpetual, performance, etc
2001 Asphalt Pavement Conference
“A Lifetime of Smooth Performance”
Nov 14-16, 2001 in Austin, TX
Sponsored by APA, FHWA, TRB, AASHTO, NACE
• life-cycle, perpetual, performance, etc
– Safety/Comfort
• smoothness, noise, etc
– Durability
• compaction, segregation, QC, moisture, etc
– Innovation
• OGFC, SMA, night paving, etc
Individual State Alliances
• Where: Hopefully in each state
• Players: SAPAE, AI FE, contractors, suppliers, other NAPA, AI or SAPA members
• Purpose: Consolidated local industry efforts to promote HMA to promote HMA
• How: – Develop and execute effective marketing strategy for that state
– Use and adapt applicable tools (developed by national APA) that meet state’s needs
Individual State Alliances
• Complete Flexibility
• Lead Role: SAPAEs and/or AI FE
• Example Name: Kentucky Asphalt Pavement Alliance
• Recommended Size: 5-20 Members• Recommended Size: 5-20 Members
• Pay only for reproduction cost of tools
• Identify need for developing additional tools to National APA
Status of State APAs
•Industry Indoctrination by AI FEs and Roger Sandberg
•16+ states have formed a state alliance
•Many other states using APA materials and booths
• 3 states without SAPAE have held APA meetings:
TN, GA, NE
• APA exhibit booth at 33+ state/local shows and 6+
national/regional shows
TWO ROLL OUT EVENTs
Internal
Sept. 6 – 7, Dallas, TX
200 attendees
Unveiled new
External
In Conjunction with the Unveiled new
marketing and
educational tools to APA
members
In Conjunction with the
AASHTO Annual Meeting
December 8-12, 2000
Indianapolis, Indiana
APPROVED 2001 BUDGET ASPHALT PAVEMENT ALLIANCEAdministrative expenses $10,000
Tool kits $50,000
Website $40,000
National advertisement $75,000
Exhibit at trade shows $50,000
Asphalt Paving Symposium Self-supporting
Software for life cycle cost analysis based on FHWA procedure $35,000
Perpetual pavement
1. Study of field data on long-life pavement performance $50,0001. Study of field data on long-life pavement performance $50,000
2. Study of material properties (18 months) $50,000
Rubblization $25,000
Life cycle cost $20,000
Meeting expenses $10,000
Printing, production, & reproduction $20,000
Fulfillment house $15,000
SWAT Teams $20,000
Train the Trainer sessions $20,000
TOTAL $500,000
�No pride of authorship
�1+1+1 = 5
�Make markets grow
Alliance “Non-Negotiables”
�Make markets grow
�Take the high ground
�Win with quality
A national effort directed by people at the state level
Cost
The Life Cycle
Initial Construction
Rehabilitation
Life Cycle Cost Analysis
Time
Maintenance
Salvage
• Arena for the tough PCC vs HMA battles
• Identified as top priority by SAPAEs
Life Cycle Cost Analysis
• Good news in two areas!– performance– user delay costs
RideQuality
Performance
PerformancePeriod
Analysis Period
RemainingLife
Life Cycle Cost Analysis
Time
Quality
Cost
FHWA - Long-Term Pavement Performance Study
• GPS-6 Experiment: AC Overlay of AC Pavements– 125 Overlays: .1 to 26.4 years old – Full Report: FHWA-RD-00-029– Summarized in TECHBRIEF (No. FHWA-RD-00-165)
• Conclusions
Life Cycle Cost Analysis
• Conclusions– “Clearly, the majority …have served for 15 yrs. or m ore before
…distresses became sufficient to require rehabilitat ion.”– “…a number of test sections…have less than nominal le vels of
distress for more than 20 years”
• Well recognized as scientific and unbiased• Great opportunity to make gains in LCCA battles
Roadwork = Work Zone User Delays = $$$
Life Cycle Cost Analysis
How to minimize delays?
• Add capacity
Life Cycle Cost Analysis
• Use longer lasting materials • Perform rehabilitation during off-
peak hours (i.e. night time paving)
FHWA’s Latest Guidance
Demo 115 Bulletin and Workshop– taught around the country
•State of the Art LCCA Procedures Incorporating:
Life Cycle Cost Analysis
Procedures Incorporating: – work zone user delay– probabilistic approach
•Very Complex•Needed Software for Actual Implementation
New Software• Very User Friendly
• Incorporates all aspects of Demo 115
• Evaluates up to four alternatives
Life Cycle Cost Analysis
• Deterministic or probabilistic mode
• Recently endorsed by FHWA– FHWA to become custodian and distribute!
• Training Sessions Coming
Project Informationc
AlternativeDescription
WZ InformationTraffic Information
WZ Information
Graphic Output
12 Hour Work Zone - Night
Total UDC = $83,326Total UDC = $83,326
24 Hour Work Zone
Total UDC = $2,463,601Total UDC = $2,463,601
Agency Costs
25th 50th 75th 90th
User Delay Costs
25th 50th 75th 90th
Agency + User Delay Costs
25th 50th 75th 90th
Perpetual Pavements(Long Life Pavements)
• The Concept• The Concept• Current and Future Efforts
www.AsphaltAlliance.com
High ModulusRut Resistant Material6 - 10”
1.5 - 3” SMA, OGFC or Superpave
}4”to6”
ZoneOf High
Compression
Concept Not New
Critical Tensile Strain
Pavement Foundation
Flexible Fatigue ResistantMaterial 3 - 4”
Fatigue Resistant Asphalt Base
» Minimize Tensile Strain with Thicker Pavement Structure and Stiffer Mixes Above
» Strain Below Fatigue Limit = Indefinite Life
» approx. 70-75 ms
» Consider Rich Bottom and/or Elastomers
CompressiveCompressiveStrain
Tensile Strain
Strain
Fatigue Life
IndefiniteFatigueLife
Intermediate Layers
» Superpave or SMA
» Aggregate Structure
» Interlocked
» Binder
» High Temperature PG
Rut Resistant Upper Layers
» High Temperature PG
» Density
» 94% to 96% In-Place
Surface
» Superpave, SMA or OGFC
» Modified Binders
» Tailored for Specific Use
Rehabilitation
2 - 4”
{
Structure Remains Intact
Possible Distresses
› Top-Down Fatigue
› Thermal Cracking
› Raveling
Solutions
› Mill & Fill
› Thin Overlay
High Quality SMA, OGFC or Superpave
20+ Years
{
Structure Remains Intact
20+ YearsLater
Perpetual Pavement
› Structure Lasts 50+ years.
» Indefinite Fatigue Life
› Renewable Pavement Surface.
» High Rutting Resistance
» Tailored for Specific Application
» Consistent, Smooth and Safe
› Avoids Costly Reconstruction.
Recent Perpetual Pavement Efforts
Define and Advertise ConceptPaperPowerPointMagazine ArticlesFactsheet, Backgrounder, Press ReleaseMany Presentations
Workshop of Industry Experts to Develop a Design and Build Manual
Individual State EffortsCalifornia, Illinois, Washington, Texas
Double Session at 2001 TRB
Future FHWA / APA Perpetual Pavement Efforts
• Complete How-To Manual in 2001
• Hold Strategic Planning Meeting w/ Industry Experts in May
• Host Workshop for DOTs
• Develop Training Course• Develop Training Course
• Support Field Demonstration Projects
