Social Media as SEM strategy

Ourselves in the customers’ shoe

• Pricing?

• Is it easy to use?

• Future prospects of it ?

• Is it a secure system?

• What are the advantageous?

• (…)

Most of the time, the answers are from the media. So we need to upload relevant contents.

Ourselves in the customers’ shoe

• what my expert said?

• What is my friends’ opinion?

Most of the time, the answers are from the media. So we need to upload relevant contents.

Video as beneficial

Relevant content!

• Choose appropriate format

• Composition & targeting

• Distribution

Media help reassure customers increase the satisfation, the brand loyalty and sales.

Appropriate format!

• Animated Video

• Explainer Video

• Customs

• Testimonial

• Video SEO

• Others

Media help reassure customers increase the satisfation, the brand loyalty and sales.

Appropriate format!

• Animated Video

• Explainer Video

• Customs

• Testimonial

• Video SEO

• Others

Media help reassure customers increase the satisfation, the brand loyalty and sales.

Appropriate format!

• Animated Video

• Explainer Video

• Customs

• Testimonial

• Video SEO

• Others

Media help reassure customers increase the satisfation, the brand loyalty and sales.

Appropriate format!

• Animated Video

• Explainer Video

• Customs

• Testimonial

• Video SEO

• Others

Media help reassure customers increase the satisfation, the brand loyalty and sales.

Appropriate format!

• Animated Video

• Explainer Video

• Customs

• Testimonial

• Video SEO

• Others

Media help reassure customers increase the satisfation, the brand loyalty and sales.

Appropriate format!

• Animated Video

• Explainer Video

• Customs

• Testimonial

• Video SEO

• Others

• Emplacement

• Viral

• Video ontoweb

• Video Ad

• Web mediaplayer

Media help reassure customers increase the satisfation, the brand loyalty and sales.

Campaign for reputation

The BIG boxes

Corporativism

•Strong social organization by major interest groups

Marketing

•Communicating the value of our service and building long-term relationships

·

CAMPAIGN !

Mindset : - Word use - grouping Strategy: - Organics - Adverts (CPC) TOOLs: - SEMrush - Adwords

STRATEGY

Keyword group

TACTIC targeting

CREATE Content

IMPLEMENT Split test

MONITOR & REDEFINE

CAMPAIGN !

Time plan : - Content

decision - Formats - How often

STRATEGY

Keyword group

TACTIC targeting

CREATE Content

IMPLEMENT Split test

MONITOR & REDEFINE

CAMPAIGN !

Digital content : - Landing sites - Social net - Global content

STRATEGY

Keyword group

TACTIC targeting

CREATE Content

IMPLEMENT Split test

MONITOR & REDEFINE

CAMPAIGN !

Using 2.0 : - Redirecting - Social net - Post content

STRATEGY

Keyword group

TACTIC targeting

CREATE Content

IMPLEMENT Split test

MONITOR & REDEFINE

CAMPAIGN !

Evaluating: - Deep emotions - Drive traffic TOOLs: - Google analytics - HootSuite - Netvibes

STRATEGY

Keyword group

TACTIC targeting

CREATE Content

IMPLEMENT Split test

MONITOR & REDEFINE

Cashback & loyalties

What can I do ?

Compile: - Competitors report - Patnership - FAQs (DocBook XML) - Graphic - Web usability - Contact list - Media alignment

DOES IT DO?

STRUCTURE

WE¨’RE DOING

THE DAY

HOW’S THINGS?

Take in action point & show all on table

What can I do ?

Compile: - Competitors report - Patnership - FAQs (DocBook XML) - Graphic - Web usability - Contact list - Media alignment

DOES IT DO?

STRUCTURE

WE¨’RE DOING

THE DAY

HOW’S THINGS?

Take in action point & show all on table

What can I do ?

Follow strategy: - 1st Organic (global) Competitor hole as our first campaign: - Cashback QR - Loyalties QR - Providers QR - Shop QR

DOES IT DO?

STRUCTURE

WE¨’RE DOING

THE DAY

HOW’S THINGS?

We can include adverts and impact media as 2nd phase

What can I do ?

Follow strategy: - 1st Organic (global) Competitor hole as our first campaign: - Cashback QR - Loyalties QR - Providers QR - Shop QR

DOES IT DO?

STRUCTURE

WE¨’RE DOING

THE DAY

HOW’S THINGS?

We can include adverts and impact media as 2nd phase

What can I do ?

Corporative content Social brand, professional profile, interesting news, IT meetings, bussiness-ship, customer services… Marketing content Social sales, campaign , tips &tricks, friendly content, testimonial , events, challenge, loyalties policy…

DOES IT DO?

STRUCTURE

WE¨’RE DOING

THE DAY

HOW’S THINGS?

What can I do ?

Corporative content Social brand, professional profile, interesting news, IT meetings, bussiness-ship, customer services… Marketing content Social sales, campaign , tips &tricks, friendly content, testimonial , events, challenge, loyalties policy…

DOES IT DO?

STRUCTURE

WE¨’RE DOING

THE DAY

HOW’S THINGS?

What can I do ?

Content mangament: - 1Motion animation - 1 weekly video of

Customers Marketing - Social communication

every day

DOES IT DO?

STRUCTURE

WE’RE DOING

THE DAY

HOW’S THINGS?

It can be added annuals event and a media report.

What can I do ?

Content mangament: - 1Motion animation - 1 weekly video of

Customers Marketing - Social communication

every day

DOES IT DO?

STRUCTURE

WE’RE DOING

THE DAY

HOW’S THINGS?

It can be added annuals event and a media report.

What can I do ?

Performance: - Upload content - Coments moderation - Events reporter - Filming set - Brainstorming - Camera man (…)

DOES IT DO?

STRUCTURE

WE’RE DOING

THE DAY

HOW’S THINGS?

Evaluate and carry on with next phase.