aspwsexecutivepresentationnolog-090523213344-phpapp01

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EXECUTIVE PAPER

SAIBAL DAS CHOWDHURY - Asia Strategy Partners

Developed by

A Service Aggregationand

Orchestration TechnologyFor telecommunication service providers



Developed by

A SMART WEB-TOOL TO BUILD, GROW

AND MANAGE BUSINESS ONLINE

A new innovation in software technology that will

unify the experiences of communication,

collaboration and information processing into one



W H Y WE C A R E ?

Inexplicable Trends and the future Connected Experience Environment

Game changers: Cloud Computing, SOA, SaaS, web 2.0

Players: Amazon, Google, Oracle, IBM, HP ….

Key focus : the enterprise

The problem: No solution for the small business

Processes do not end at the edge of the cloud

The world does not live in a single cloud

White space / Vacuum

Big opportunity for broadband providers



T H E P R OB

L E M

Inconvenient Application Services

Company Size Adoption Rate

Fortune 2000 95%

Large: Over 1000employees

37.2%

Small & Medium 6.5%

10-50 employees 3.8% U s e o f E R P S y s t e m s

i n U K

& O t h e r T e c h n o l o g i c a l l y

A d v a n c e d

C o u n t r i e s

Derived from “Computerworld, UK” Dec, 14 2007

In the US, 75 per cent of businesses with a payroll have a

headcount between 1 and 9

Insufficient Technology

APPLICATIONS

NETWORK

ACCESS

DEVICES

Most of available businesssystems are not able to

provide the scope and

dynamics - small businesses

need.

1. Prohibitively expensive for small busineses

2. Inflexible and complex to use

3. Requires specialists’ help in implementation

4. Long implementation cycle

Small businesses want software to adapt to their changing

needs, with easy interface; and they want it to be , “pay

for what they use, how much they use.”



T H E S OL U T I O N

Building a business on the web – “web-housing”

Service Composition

Talk about yourbusiness

•Industry

•Products

•Geography

•Products

•Organization

•Values . . .

Select Functions

•Choose 2 to 3

suggestedlayouts

•Choosefunctions

•Choose basicoptions

Add attributes

•Add contents

•Choose ormanipulatepageattributeslike color,form,position etc

Register web site

•Select site

name

•Configureorganization

•Get it hosted

Add services

•Review

contents

•Add services

•Addprocesses

•Add tasks

Connect tocommunitynetwork

•Update

profile

•Join in themarket place

•Createdigital agents

Providing small businesses with a tool and a map to design, configure and build

the business on the web will change rules of competition

Providing businesses with a recipe

and a guide book to compose

application services and their

interfaces, custom fit to their

business needs will change the way

enterprise applications are built

and used

Patentable Invention

Pat

entable Invention



A H U G E G

L OB A L O P P O R T U

N I T Y

The addressable market

A global scope and scale of business

Number of new

company seat signup 1,789 7,922 33,309 94,731 222,783

Cumulate number of

seat 1,789 9,711 43,020 137,751 360,534

No. of new consumer

Seat signup 3,493 16,693 65,035 192,127 368,885

Cumulate number of

new Customers 3,493 20,186 85,222 277,349 646,234

2010 2011 2012 2013 2014

Subscriber

Forecast

Malaysia - 2010Singapore - 2010

USA - 2010

India - 2012

China - 2013

Geography



P R OD U C T

D I F F E R E N T I A T I O N

& P O S I T I O N I N G

Product differentiation and value

Positioning

Solution as a Service

Software as a Service

Interactive

Communication

Services

Managed

Services

Shared

Services

Access Services

The IKEA of BusinessesApplication solutions

The ability to compose and orchestrate a service

over a federated network creates a much higher

“value/cost” ratio for the user

Key to our success lies in our product positioning. It

will give us a comparative advantage over rivals and

create asymmetry of motivation



M A R K E T I N

G P L A N

Go to Market model

A -

P

N

A

G e o g r

a p h y



B U S I NE S S A ND R E V E N UE M

OD E L

Business Model

Free web housing – pay for utilities

Existing client base to start

Licensing of technology platform Telecom operators world-wide

Advertising revenues

Licensing revenues End user revenues

Subscription

Pay per use

Revenue Streams



C U R R E N T S T A T U S

Timelines

Current status Summary

DISCOVER

• Surveysconducted

• Secondaryresearchand analysisdone

• Conceptarchitecturetested

DEFINE

• Productdefinitions

• Productdesign &engineering

• Proof of Concept

• Feasibilityanalysis

• Detailedproject plan

DEVELOP LAUNCH

COMPLETED

Product Launch

(Web Builder, Office)Product Launch

(Business Suite, e-services)Product Launch

(Enterprise Suite, SaaS)

Month

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34

DISCOVER DEFINE DEVELOP and TEST

INCREMENTAL

DEVELOPMENT

Product definitions and designs completed

Project costing and engineering completed

First product rollout in six mothsLOI from a US-based service provider



I N V E S T ME N T S C H E D UL E

Quarterly milestones and product development investment schedule

Q1 Q2 Q3 Q4 Q5 Q6Milestones • Requirement and UI

templates sign-off

• Meta-Data Engineand CMS Design

• Configuration tool

technical design

• Configuration Tool

basic

implementation

• Integration with

CMS Portal and

Service Layer

• B2B Community

Portal with basic

collaboration serviceslike Invitation, Blogs,

Polls, Wikis, Mails,

Messages etc.

• External cloud Apps

• Service Orchestration

• Genetic Algorithm

for Configuration Tool

• Mobile Enablement• Service Layer

Enhancement

• Configurator and

Presentation

Enhancement

• New Services to

Service Catalogue

• Integration with

Billing & Charging

• Limited ERP

applications

• B2B and webcollaboration Apps

• Mobile

Enhancements

• Web / Video

Conferencing

• SIP / VOIP

• Performance

Management

• Performance and

Security Testing

• More services on

Mobile

• Developer Portal• Performance

Management Engine

• Business Community

Portal

Enhancements

• Presentation Engine

enhancements

• Service Layer

Enhancements

• Advancement of

Configuration tool by

Self-Learningcomponent

• Presentation

templates in library

• Transformation

Editor, Test Centre,

Dashboard etc

• More B2B

Virtualized Services

and

Applications like ERP,

CRM etc.

• Developer Portal

Total Cost

(USD)

$1,311,105.54 $1,360,031.52 $881,451.32 $898,734.68 $596,968.81 $774,166.20

People Cost $886,940.24 $896,310.76 $881,451.32 $898,734.68 $596,968.81 $774,166.20

Hardware $227,004.30 $254,535.76 $0.00 $0.00 $0.00 $0.00

S/W Bought-outs

$197,161 $209,185 $0 $0 $0 $0

The base product is completed in the first two quarters

The 3and 4 quarters are dedicated to feature/ functionality enhancements

5and 6 quarters are dedicated to performance enhancement, operations and support



E C O N O M I C

S

Revenue and Profit Projections

-10

0

10

20

Q 1

Q 3

Q 5

Q 7

Q 9

Q 1 1

Q 1 3

Q 1 5

Q 1 7

Q 1 9

M i l l i o n R M

New Product Profits

Profits

FYE 2010 FYE 2011 FYE 2012 FYE 2013 FYE 2014

RM RM RM RM RM

Sales - Revenue 751,045 7,343,721 41,380,573 124,160,851 309,336,429

SME Kit 519,747 1,842,957 5,402,681 16,229,060 42,203,252

Biz Suite 166,220 2,227,772 12,865,826 40,060,729 102,840,585

Enterprise Suite S 0 916,958 11,027,425 33,534,495 83,624,327

Installation (Enterprise Suite) 0 1,069,455 7,194,798 20,461,972 48,121,023

Installation (Business Suite) 132,976 1,247,698 4,796,532 13,641,314 32,080,682

Long Tail Applications 15,552 38,880 93,312 233,280 466,560

Not included here

are the consumerand advertisement

revenues



R I S K A N A L

Y S I S

Sensitivity to Forecast Errors

Technology Risk Commercialization Risk

Forecast Error

Time to develop

Ability to develop the code Funding

Crossing the ‘chasm’ Initial attraction / early adoption

Forecast error

Long term product value



A Service Aggregation

and

Orchestration TechnologyFor telecommunication service providers

T H A N K Y O U !

Developed by

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