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ASSC 2012

Date post: 07-Dec-2014
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The Association of Scotland's Self-Caterers kindly invited me to speak about the use of social media for our holiday cottages. Focus on Twitter, as it has had the biggest impact on direct bookings. Two Twitter accounts: Http://twitter.com/2edinburgh and http://twitter.com/2crail. Presentation shares 5 tips for practical use of Twitter.
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Association of Scotland’s Self-Caterers Annual Conference 2012 Practical Social Media Susan McNaughton Sandcastle Holidays (Scotland) Ltd
Transcript
Page 1: ASSC 2012

Association of Scotland’s Self-CaterersAnnual Conference 2012

Practical Social MediaSusan McNaughton

Sandcastle Holidays (Scotland) Ltd

Page 2: ASSC 2012

Sandcastle Holidays

• @2edinburgh • @2crail

Page 3: ASSC 2012

Why Twitter?

Page 4: ASSC 2012

Five top Twitter Tips

• Get the basics right• Be yourself• Continue the conversations in real life• Join themed Twitter chats• Be an ambassador for your area

Page 5: ASSC 2012

Tip #1 Get the basics right

Page 6: ASSC 2012

Tip #2 Be Yourself

Page 7: ASSC 2012

Tip #3 Continue the Conversation

• Listen! Don’t just talk• Respond to people• Encourage others• Get to know people better• Work out how to work together• Meet up in real life

Page 8: ASSC 2012

Tip #4 Join Themed Chats

• Find like-minded people and join Twitter chats– #ScotlandHour– #FriFotos– #TTOT

Page 9: ASSC 2012

Tip #5 Be an Ambassador for your Area

• Answer questions about your area• Share information about what’s on in your area• Take lots of photographs and share, share, share• Be helpful – even if people are not staying with you,

they’ll remember you

Page 10: ASSC 2012

Keep Sharing!

• Say hello to @2edinburgh• Say hello to @2crail • Say hello to @SusanMcNaughton


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