Assessing Effectiveness

Assess message delivery:Is the message clear?Does it target the intended audience?Assess the text message and visual

image/message interactionNote: the visual image is the most

powerful of the twoAssess the layout and design

Child Witness – Domestic Violence

Assessment QuestionsWhat is your overall impression?What is the total message (visual combined

with text)?Is it the message you think they were trying to

convey?Who is the audience? Is it appropriate to the

audience they were trying to reach?Is the overall/total message effective?How so? List some of the more

effective/ineffective elements, such as layout/design, color, graphics.

Child Witness – Domestic Violence

Assessment Questions:What is your overall impression?What is the total message (visual combined

with text)?Is it the message you think they were trying to

convey?Who is the audience? Is it appropriate to the

audience they were trying to reach?Is the overall/total message effective?How so? List some of the more

effective/ineffective elements, such as layout/design, color, graphics.

Sexual Assault Awareness

Assessment Questions:What is your overall impression?What is the total message (visual combined

with text)?Is it the message you think they were trying to

convey?Who is the audience? Is it appropriate to the

audience they were trying to reach?Is the overall/total message effective?How so? List some of the more

effective/ineffective elements, such as layout/design, color, graphics.

Sexual Assault:

Assessment Questions:What is your overall impression?What is the total message (visual combined

with text)?Is it the message you think they were trying to

convey?Who is the audience? Is it appropriate to the

audience they were trying to reach?Is the overall/total message effective?How so? List some of the more

effective/ineffective elements, such as layout/design, color, graphics.

Domestic Violence Awareness

Assessment Questions:What is your overall impression?What is the total message (visual combined

with text)?Is it the message you think they were trying to

convey?Who is the audience? Is it appropriate to the

audience they were trying to reach?Is the overall/total message effective?How so? List some of the more

effective/ineffective elements, such as layout/design, color, graphics.

Assess for safety response:If your campaign

message is designed to be hard-hitting, or will bring up personal experiences in victims, include contact information on available services!

Public Awareness Campaign TimelineAs a public awareness campaign is a “sustained,

systematic effort”, you can expect it to be at least a year in development.

Additionally, the campaign itself should be a year-long process that includes materials (posters), media (public service announcements), fact sheets, and events all targeted to message.

Include unveiling your campaign event, printing, and disbursal of materials, including PSA runs as part of this year-long timeline and keep it message-focused.

Resources - For ideas on integrating Community DV Forums,

community surveys and public awareness campaigns and getting community members involved in the campaign, see the “Nanda Gikendan Final Report” (Mending the Sacred Hoop).

For information on using information gathered from surveys to craft a public awareness campaign, see “Time to Dance” (Praxis International) and “Community Beliefs Worksheet” (Red Wind Consulting).

For a public awareness campaign project work list, see: “PA Project Worksheet” (Red Wind Consulting) and the “Public Awareness Checklist” (Mending the Sacred Hoop).

Resources (cont.) - For information on raising awareness in

Tribal communities, particularly gathering information on beliefs on VAIW in reservation communities, see “Raising Awareness of Domestic Violence in Indian Country” (Cangleska, Inc. & the South Dakota Coalition Against DV & SA).

For information and tips on working with the media, see “Working with the Media” (Queensland Conservation Council).