FACTFACT

The rules of recruiting never change but The rules of recruiting never change but available talent and markets do.available talent and markets do.

generally always survive and those that survive are the ones that

keep the basics as part of their initiatives while they continue to move their companies forward.

As the housing market continues to As the housing market continues to correct itself, top talent becomes more correct itself, top talent becomes more difficult to find, but smart brokers know difficult to find, but smart brokers know

now is the time tonow is the time to

recruiting and retention efforts! recruiting and retention efforts!

Changes in Today's Market

At AlignMark, Inc. we are a Human Resources company with over 30 years experience helping companies grow. As recruiting specialists we are seeing tremendous changes in real estate markets everywhere.

Brokers have stopped doing the basics and are struggling with listings and sales and more importantly they struggle to hire and retain qualified talent.

A record number of Real Estate companies are cutting expenses way back, closing doors, while merges and

acquisitions are becoming less noticeable and agents are struggling to survive and feed their families.

Types of AgentsTypes of AgentsThere are two types of Agents.

Those with experience and those without. Brokers always seem to want the experienced agents.

Yet most often brokers are not able to recruit experienced agents successfully.

Why? Because they do not know how to tell their company story and how it can help the agent earn more money, nor do they really know how to coach and develop the agent for additional success and lastly they usually do not

take the time to build proper relationships.

Bake a cake!Bake a cake!In order to recruit an experienced agent to your company there are many things you must do. Think of baking a cake.

First one needs all the ingredients, next you need to combine and mix the ingredients just right, then you must prepare the oven with the right temperature and then you must invest in a certain amount of time baking the cake to ensure a successful outcome. Once all this is done then the

icing comes, but not before the cake is baked.

Cake Bake Theme

Using the cake baking theme, how can you possibly know what a person needs without assessing their skills and talents before hiring them and promising to help them be successful?

What if the ingredient you need is sugar and you mix in salt instead?

Alignmark can help you!In real estate sales some of the skills necessary for success are building rapport, listening and comprehension, managing the process and closing skills.

A person also needs the smarts to put it together combined with the right confidence, motivation and ability to mange their time and resources.

How You Attract ProspectsHow You Attract Prospects

You can tell an experience agent all day long what you want to “say” to them but unless you are able to give proof of your abilities to bake a successful cake then really all you are in their eyes is a bunch of ingredients that have not come together.

Real Estate SimulatorReal Estate Simulator this is the answer!!!!this is the answer!!!!

www.RealEstateSimulator.comwww.RealEstateSimulator.com

Success in InterviewingSuccess in Interviewing

Interviewing is not tell and sell it is listen and

evaluate.

AlignMark gives you the report, training and forms to help guide you through

the entire interview process!

Identifying Training NeedsIdentifying Training Needs We understand what ingredients you need for We understand what ingredients you need for

successful agents!successful agents!

Click graphic to see sample reports

Increase your agent base Increase your agent base and improve yourand improve your

bottom line! bottom line!

Click graphic and call AlignMark today to see how we can help you!

CALL or EmailCALL or Emailfor more about how the Real Estate Simualtor can in fact for more about how the Real Estate Simualtor can in fact

change your recruiting processes!change your recruiting processes!

MARIA MULLMARIA MULLVP of Business DevelopmentVP of Business Development

(919) 372-9092(919) 372-9092mMull@alignmark.commMull@alignmark.com