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IPM-NDTHRD 2014 1
Assessing the Business Environment
IPM-NDTHRD 2014 2
IntroductionAssessing the business environment involves
scanning the environment
IPM-NDTHRD 2014 3
Environmental ScanExternal Environment
VsInternal Environment
IPM-NDTHRD 2014 4
Importance of Environmental Scan• Identification of strength• Identification of weakness• Identification of opportunities• Identification of threat• Optimum use of resources• Survival and growth• To plan/Develop long-term business strategy• Effective decision-making
IPM-NDTHRD 2014 5
Techniques of Assessing Business Environment
• PEST/PESTEL• SWOT• Porter’s 5 Forces model• Value Chain Analysis• Life Cycle Assessment
PEST / PESTLEC
IPM-NDTHRD 2014 6
SWOT ANALYSIS
IPM-NDTHRD 2014 7
PORTER’S 5 FORCES
IPM-NDTHRD 2014 8
VALUE CHAIN ANALYSIS
IPM-NDTHRD 2014 9
LIFE CYCLE ASSESSMENT
IPM-NDTHRD 2014 10
by Meditha Karunatillaka 11
Journey of Life……
Thoughts Words
ActionsHabits Charact
er Destiny
by Meditha Karunatillaka01/05/2023 12
Questions
Thank You !!!!!