About us

• Over 150 years of history

• One of the Australia’s leading automobile manufacturers.

• A subsidiary of General Motor Corporation since 1930.

• Designs, develops, builds and sell our own cars and engines in Australia

and in the world.

• Represented by more than 230 dealerships nationally.

Strength

• Home Ground Advantage.

• Lifetime capped pricing servicing.

• Sponsorships. (Netball, Golf, Motorsport, etc.)

• Export vehicles to Middle East and New Zealand.

• Revenue nearly 6 billions dollars per year. (including exports sales)

Problem and Issues

• In-car technology (Bluetooth

connectivity), Engine problems, and

faulty batteries.

• Top of the list of complaints, with 68% of

owners reporting a problem.

Rebuild Company Image

Holden Commodore

Target Market

• Family buyers, Government and Fleet customers.

• Male or Female.

• Middle Age.

• Average and Higher Income.

• Purchase Power- Medium to High.

• Focus on function of the car.

• Seek the value of the car.

Marketing Public Relations

• Event Planning- Organize car shows and do exhibitions regularly (festival, special occasion)

Product Releases

- Announce the new product with relevant information

- Product Enhancement and problems fixed

- Inform interested listeners how additional information can be obtained.

- Receive feedback and how to improve and settle the existing problems.

Sales Promotion Strategy• To encourage desired behaviors from customers.

• To create long-term loyalty and brand preference.

• Stimulate sales force enthusiasm for a new, improved product.

- Trade Promotion ( trade in for the new product).

- Give a seasonal price offer (10 years celebrations).

- Supplementary products. (bonus pack, different packages with different model)

- Continuity promotion to reward customers purchase repeatedly. ( car wash vouchers, car painted coupons.)