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Assessment of User and Non-user Values of the TATE Britain Sound Archive Aikaterini-Athanasia Defaranou 1* 1 UCL Institute for Sustainable Heritage, University College London, London, UK * [email protected] Methodology Factor Analysis: Quantitative technique, which finds structure and meaning in a large data set through latent variables and associations between them. Expected Outcomes The TATE online digital archive of audio and audio-visual material is an excellent opportunity to explore users' and non-users’ attitudes towards digital audio heritage. Such a study should give insights into the workings and efforts of TATE to provide online, free, cultural material through its website and consequently, will create a methodology of value assessment in sound archives. Research Questions Who uses the archive? How do they use the archive? What is their attitude towards digital preservation? TATE's Archive The collection comprises paper records – including correspondence, research files and accounts – rare exhibition catalogues, private view cards, photographs, production equipment and of course the published and original audio recordings in a variety of formats including reel to reel tapes (5, 7 and 10 inch), cassettes, DAT tapes, CDs and MPEGs. This material includes also interviews, conversations, performance, music, soundwork, readings, talks and lectures from 1973 to 2006, and has been digitized and available online since 2013. Interviews experts and members of the public (terminology) Focus Group (how to form/use the Statements) Pilot test Online Questionnaire Collection of Data Data Analysis - SPSS Interpretation - Extract Factors with the help of the Focus Group Statistical Package for the Social Sciences (SPSS) Descriptive statistics: Cross tabulation, Frequencies, Prediction for identifying groups: Factor analysis, cluster analysis Requirements At least 30 attitude statements At least 150 participants Statements rated on the same scale (from 1 to 7) Responses distributed across the scale for each statement Statements correlated with each other – but not multicolinear
