By Andrew Daryl Gungadoo & Marvin KingBy Andrew Daryl Gungadoo & Marvin King

Asset Management

“Media” in history(medium of communication)

Interactive !

XXXXComplementary

The Media industry yesterday

• All material came from similar source• Well defined channels – TV, Radio and Print

mediums• Audience expectations were well understood

– Market segmentation, granularity

• Perceived media hierarchy• Comfortable with the demarcation BUT• Commercial pressures and expectations are

forcing change…

Audience demands diversity

• Technology-push and market-pull• Self-assembled news and podcasts

redefine role of the traditional broadcaster

• Peer-to-peer networks bypass regulation over the public domain (such as blogging)

• Proliferation of “digital radio” technologies and options

• Use is no longer a straightforward linear experience

The diverse platform future

• Challenges for broadcasters:– More platforms = more audience = more

cost?– How to exploit platform benefits

• Audience will decide the winners:– Content– Technology– Political regulation– Availability– Price

•Right file

•Right Place

•Right time

Definition

Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and

audio, PDF.

Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and

audio, PDF. •Right file

•Right Place

•Right time

Definition

} Internet

}

Owned TX

Leased TX

InternetOther

}Collection Distrib

ution

•Central

•Regional

•Hybrid

Distribution Stages

Asset Manager Examples

Photo MAM: Picasa

http

://P

icas

a.go

ogle

.com

Photo MAM: LightRoom

Audio/Video MAM: iTunes

Asset Manager Software

•Local PC •Networked PC

Networked Server w/ RAID

Distributed Networked Server w/ RAID

Cost:

Availability:

Scalability:

$ $$ $$$ $$$$$$$$$

1 1 1 n

0 1 n n X n

Robotingest

Pass

Pass

QC

Spot checkFail

Fail Fix in edit

Re-ingest

Re-ingest

Ingest

Not available

Spot check required

QC required

Refer to supervisor

Failurehandling

Edit

Notify supervisor

Transfer toTX servers

Reorder source

material

Fileupload

Manualingest

Pass

Fail

TX ready . Transfer

Reorder

Failurehandling

Edit complete

Fail

Pass

TX spot checkrequired

TX ready

TX spotcheck Register with

automation

Fail

Pass

TX spot checkrequired

TX ready

TX spotcheck

Register with automation

Channel 1 Channel 2

Task

Status

Key

Workflow

Robotingest

Pass

Pass

QC

Spot checkFail

Fail Fix in edit

Re-ingest

Re-ingest

Ingest

Not available

Spot check required

QC required

Refer to supervisor

Failurehandling

Edit

Notify supervisor

Transfer toTX servers

Reorder source

material

Fileupload

Manualingest

Pass

Fail

TX ready . Transfer

Reorder

Failurehandling

Edit complete

Fail

Pass

TX spot checkrequired

TX ready

TX spotcheck Register with

automation

Fail

Pass

TX spot checkrequired

TX ready

TX spotcheck

Register with automation

Channel 1 Channel 2

Task

Status

Key

Workflow

Asset Management ModulesIntegrated View

studio

Stat & Report

Broadcast

ScheduleAsset

Management

log.dbf

availability.dbf

solarwinds.dbf

availability.awr.org

snmp.awr.org

programs.awr.org

studio

Stat & ReportSchedule

Asset Management

Broadcast

Schedule.dbf

user.dbf

schedule.awr.org

sche

dule

ok

Distribution ModulesAnimated data Flow Diagram

Major Asset Management Packages

• Harris H-Class (as adapted by VT Coms…)• Pharos• Dalet Plus• IntegritSystem• Avid Active, Final Cut Server (Apple)• ImageDirector, ImageArcadia

– Aperture, Adobe Lightroom (local PC)

• DSpace (Open Source by MIT & HP)• The Platform

Conclusion

• Produce once, re-purpose, available in more mediums, “Tell the World”.

• Broadcasters can focus their efforts on content…• …while taking advantage of the diverse

distribution capabilities of networks• Role of the content aggregator will develop to

target and maximise Broadcasters’ effectiveness:– Satisfying audience demands

• Broadcasters reap benefits as network operators de-risk implementation of new technologies