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Personal Information In Internet
Assignment IVNadine Morper
Social Media in MarketingMAR8PO067-2
04/08/2023 2
What is “personal information”?
• name, address, phone number, email address• nationality, race, origin• religious and political beliefs• age, sex, marital status, family status, sexual
orientation• finger prints, blood type, health care history,
disabilities• educational, criminal, employment history
Assignment IV, N. Morper
04/08/2023 3
why is personal information online risky?
• employers will check your online profile • danger of cybermobbing• danger of stealing of identities• the internet will never forget– published data is available for everybody all over
the world and saved forever in the cache
Assignment IV, N. Morper
04/08/2023 4
Special elements and uses of personal information
• information is collected via intercourse, interaction, when you use services or products and even when you browse on the website
• information is used to – deliver, provide and repair products or services– save customers billig records, home address and maintain
customer accounts (customer relationship management)– contact you about current offers, promotions or new products– build up a company‘s network– do research on customer behaviour, preferences and
marketing strategies
Assignment IV, N. Morper
04/08/2023 5
how to avoid this risk and threat
• think before you share• limit the information you share• use strong passwords• limit spam emails• protect your computer with anti-spyware
software and anti-virus programms
Assignment IV, N. Morper
04/08/2023 6
special tipps for avoiding risks when using Facebook
• use strong password you use nowhere else• do not upload embarrassing or privat content• do not publish personal information like address
or phone number• do not add strangers as friends• limit who can post to your timeline• check Facebook‘s security settings regularly• prevent apps from having access to your
informationAssignment IV, N. Morper
04/08/2023 7
Sources
• https://www.verizon.com/about/privacy• http://www.businessdictionary.com/definition
/personal-information.html• http://www.saferinternet.at/datenschutz/• http://www.klicksafe.de/themen/datenschutz
/grundlagenwissen/• Witt, Bernhard: Datenschutz kompakt und
verständlich: Eine praxisorientierte Einführung: Eine praxisorientierte Einführung und Online-ServiceAssignment IV, N. Morper