ASSIGNMENT – 1Mission, Vision, Place of Operations and Structure of Google

About Google……..Google Inc. is an American

multinational technology company specializing in Internet-related services and products

Google was founded by Larry Page and Sergey Brin while they were Ph.D students at Stanford University

They incorporated Google as a privately held company on September 4, 1998

Google Inc. is a multinational corporation that provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Advertising revenues from Ad Words generate almost all of the company's profits.

MISSION

Google mission statement 2013

“Google’s mission is to organize the world’s information and make it universally accessible and useful.”

Google Inc. Mission and Beliefs:

The official mission statement of Google Inc. is just the kind of corporate mission statement that you would expect from an Internet services company like Google...

"Google's mission is to organize the world's information and make it universally accessible and useful."

The (official) unofficial mission statement of Google is... 

”Don’t Be Evil."

Ten Things We Know to Be TrueThese Google Beliefs are: Focus on the user and all else will follow. Fast is better than slow Democracy on the web works You don’t need to be at your desk to

need an answer You can make money without doing evil. 

Contd……

There’s always more information out there

It’s best to do one thing really, really well

The need for information crosses all borders

You can be serious without a suit.  Great just isn’t good enough. 

Google’s Mission Statement

Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” Ever since its beginnings, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.

Google’s mission statement is parallel to the company’s vision statement.

The mission statement has four variables, namely, world’s information, organization, universal accessibility, and usefulness.

The firm fulfills the world’s information component by crawling webpages.

Google also fulfills the universal accessibility component of its mission statement by offering its services worldwide. Therefore, Google effectively follows its mission statement.

VISSION

Google’s Vision Statement

Google’s vision statement is “to provide access to the world’s information in one click.” The company’s nature of business is a direct manifestation of this vision statement. For instance, Google’s most popular product is its search engine service.

This product enables people to easily access information from around the world.

Google’s vision statement has three variables, namely, world’s information, accessibility, and one click.

The firm fulfills the world’s information component of the vision statement by crawling webpages.

The company maintains databases containing indexes of these websites. Google fulfills the accessibility component by offering its search engine services to everyone around the world.

Contd…. The one click component of the

vision statement refers to easy access to information.

The firm fulfills this component by offering innovative products, such as the easy-to-use Google Search. Thus, the company effectively follows its vision statement.

Structure

All professionals when combined together in a systematic manner formulate a hierarchy that is categorized on the basis of power, authority and decision making efficiency a professional in-holds in the Google company.

This categorization is broadly done in 3 levels – the first one in-hold all the administrative level professionals while middle one in-hold executive level officials and at the end are operational professionals. 

The three levels in Google company hierarchy are explained as below in brief in a manner of chronological order means the highest one in the hierarchy is placed at the top while the lowest one is placed at the end.

http://www.hierarchystructure.com/wp-content/uploads/2013/11/Google-Company-Hierarchy1.jpg

Administrative Google Company Level

Google Chairman President of the Google Vice Chairman of Google CEO of Google Information Technology Director Chief Technical Officer MIS Director Chief Information Officer Google Vice President Senior Manager Administration Head

Executive Google Company Level

Information Technology Manager Network Architect Hardware Systems Manager Head of Programming Department Chief Marketing Officer Senior Technology Engineer Chief Sales Officer Head of Web Technologies Business Analyst

Contd….. Auditor Chief Finance Officer Project Manager head of Creative Ventures Head of Engineering Department Senior Database Administrator Telecommunications Manager Project Leader Networking Administrator

Operational Google Company Level

Database Commissioner Application Engineer Network Engineer Network Administrator Help Desk Technician System Administrator Security Specialist Software Programmer

Contd….. Telecommunications Engineer Head of Customer Representative Team Head of Content Writing Team Hardware Engineer Software Testing Engineer Head of Technician Team Technology Analyst Technology Associate Trainee

Office Locations and Headquarters

HEADQUARTER Google's headquarters in 

Mountain View, California, is referred to as "the Googleplex", a play on words on the number googolplex and the headquarters itself being a complex of buildings

The lobby is decorated with a piano, lava lamps, old server clusters, and a projection of search queries on the wall

Contd…. Many employees have access to the

corporate recreation center. Recreational amenities are scattered

throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, table football, a baby grand piano, a billiard table, and ping pong.

New York City

In 2006, Google moved into 311,000 square feet (28,900 m2) of office space in New York City, at 111 Eighth Avenue in Manhattan.[

The New York headquarters is similar in design and functionality to its Mountain View headquarters, and includes a game room, micro kitchens, and a video game area. As of February 2012, a significant engineering team is based in New York City.

 As of September 2013, Google's East Coast office is located at 76 Ninth Ave, New York City, New York

OTHERS… Other office locations in the U.S.

include Atlanta, Georgia; Austin, Texas; Boulder, Colorado;Cambridge, Massachusetts; San Francisco, California; Seattle, Washington; Reston, Virginia, and Washington, D.C.

 Google has several international offices in more than 40 countries

SUBMITTED BY:Name: Rajni Bala

Class : MBA 1st Sem BUPIN : 15PBA061