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Assignment 10 – Group coursework presentation of research Kaya Sumbland Gledis Dedaj Rahel Fasil Joanne Aroda
Assignment 10 –Group coursework
presentation of researchKaya Sumbland
Gledis Dedaj
Rahel Fasil
Joanne Aroda
Group Individual Presentation Feedback Video.A
http://www.youtube.com/watch?v=jJ-8tfV9ozg
Exploration of QuestionsB
Exploration of QuestionsB
Exploration of QuestionsB
Exploration of QuestionsB
Possible Topics
Chosen Topic
• Is our engagement with social media progressive?
• Why are people so obsessed with social media?
• Is social media the new puppeteers of our world?
C
D
E
Documentary Topic - ‘Is our engagement with social media progressive?’
Online Dating Online Dating started from the launch of Match.com in 1995
when the internet started to become familiar with mass people
Online Dating was seen as a Taboo in society as…• It wasn’t the norm• You seen unconfident• People will think you can’t get anyone• You’ll be seen as lame and socially restricted
However, in recent years, it has become more accepted and normal way of meeting a partner because many people are now joining – it
has progressed so much that
80% of people claim to know someone that has found love online. Consequently makes more and more people comfortable with using it.
The progression
Documentary Topic - ‘Is our engagement with social media progressive?’
The businesses are booming with the constant rise!
Online Dating
Online dating revenues are growing 10% to 15% year, on
track to hit one point nine billion dollars within three years, according to Piper Jaffray.
Match.com and Chemistry.com generated $343 million in
revenue this year, reporting 1.4 million active
subscribers, about 15% of the market.
TV Amplification has greatly helped this…
For example, ‘The only way is Essex’ showing Arg signing up for a Dating Website making it seem like something good, and if someone like him is on it, more people will go on it as well. Especially with it being such a popular show.
Business
Documentary Topic - ‘Is our engagement with social media progressive?’
Online Dating
The main reasons to start up an account online are that…
• People are lonely
• It’s a ‘safety net’ to meet someone
• People are too busy to physically socialise
• Fed up with the meeting market
• Some think its an easy way to ‘get sex’
• Want a variety of choice
• Low confidence in getting a man or woman
• They want a specific partner with the same interests,
ethnicity, culture etc.
• People are part of a minority group
Our engagement with dating is the fault of the individual, to which media institutions build upon
Why its so popular
Documentary Topic - ‘Is our engagement with social media progressive?’
The main reason Online Dating websites have progressed so much is because its becoming more and more common to seek online
help
1 in 5 relationships starting online, 48 million more people used a dating website in 2012!
Further the number of sites is also
increasing being over 1400 sites across the internet –
Leaving plenty to choose from for the 57% increase to the use of online dating sites
Not only in the UK but across the globe!
Online DatingThe increase
The main reason dating websites have progressed to rapidly is because its been made easier and more efficient for people to find love over the
internet. This enables a fusion of culture.
7.8 million singles logged on to an Online Dating site – giving great reason for media to progress and become larger to cater all needs.
Emotional Connections
Sexuality
Culture
Age
Fetish
Casual Sex
Sexuality
Documentary Topic - ‘Is our engagement with social media progressive?’
Online DatingFusion + Needs
Documentary Topic - ‘Is our engagement with social media progressive?’
TED TalksOnline Dating Stefana Broadbent:
How the Internet enables intimacy
Mainly Couples, friends and fam
ily relationships
Sociologist Stefana explores her own research showing that communication technology is capable of enabling deeper relationships, bringing love across obstacles like distance and workplace rules. She did her research on a range of couples whether it be married, family or friends.
There are different expectations now from technology, and even social media, so for example In workplace… • 50% of those with email, send private emails at work
that has possibly make relationships better in keeping contact – so our engagement ultimately has a positive.
Documentary Topic - ‘Is our engagement with social media progressive?’
Primary ResearchI asked…
Do you think too many people use Dating sites?Online Dating
Generally, my respondents argue people take advantage of dating
sites as an easy route to find love, implying people in the UK do
generally reply on the internet.
However, its argued how many is too many? Nobody has the right
judgements and its ultimately the individuals prerogative.
Online Dating is basically a strong tool provided for those who need
help
Based on all area’s of the UK from Yahoo! And in person closed
questionnaire of 40 respondents.
Do too many people rely on Dating Sites
YesNoHard to Say
Documentary Topic - ‘Is our engagement with social media progressive?’
Online DatingPro’s and con’s
E
Documentary Topic - ‘Is our engagement with social media progressive?’
Social NewsFeatures
Social News are websites that feature user posted stories that are ranked based upon different categories, but most commonly
how popular they are.
These stories are ones that are not covered on TV.
These websites have now progressed due to Web 2.0 which allows and now rely on audience interaction.
The websites can be based on humour, news, information and general discussion.
Social news is constantly progressing getting very popular engagement with stories that do not come up on the
news, but are spread throughout social networking such as Facebook, and Twitter.
Documentary Topic - ‘Is our engagement with social media progressive?’
Social NewsWebsites These are a few social news
websites…
Documentary Topic - ‘Is our engagement with social media progressive?’
Social NewsSlashdot
Slashdot.com was one of the first social news websites launched in 1997. Since then the internet has progressed
and there are now many due to the engagement across social media.
Users are able to submit their own content and stories publicly – then the best stories are presented on the front pages. Further since the beginning of Web 2.0 people can comment and get involved in discussions on the story.
Documentary Topic - ‘Is our engagement with social media progressive?’
Social NewsTED Talks
Alexis Ohanian: How to make a splash on social media
Alexis (co-founder of Reddit) basically talk about how to make something small, really popular.
He used the example of Greenpeace, which was tracking and supporting whales, which they wanted to create a new name for adopted whales, two of the them where ancient god of the sea, the other was ‘Mister splashy pants’ which someone has posted on Reddit.
The name became popular because it was funny, then Reddit got involved and put a splashing whale as their logo, starting from 5% features on Facebook, real life, etc. Popularity developed so far to 78% that BBC News feature their story and Greenpeace reached their goal successfully though this.
Alexis really emphasises if you want to succeed, you’ve got to loose control and not take yourself too seriously.
Documentary Topic - ‘Is our engagement with social media progressive?’
Social NewsSlashdot
Slashdot.com has also been known for the ‘Slashdot effect’This is caused by popular topics causing web traffic from the huge amount of people clicking on the links to read the stories. The graphs shows evidence of social media interaction and progression
A Dynamoo message was posted at just before 3am in the morning. Between 3am and 4am, the site received over 1,800 hits and the traffic remained at over 800 hits an hour for the 12 hours the link was on the main Slashdot page. In the course of 24 hours, the site received 15,806 visitors, compared to the usual level of about 500 visitors in a day. In other words, Slashdot generated an entire months traffic in one day.
However, even as the story vanished into the Slashdot archives, traffic kept coming from many secondary sources that picked up on the original Slashdot story.Prior to being featured on Slashdot, about 58% of traffic came from Google, 4% from other search engines, 10% from other sites and 28% from direct type-ins, bookmarks and mailing list subscribers.Three days after being featured on Slashdot, traffic levels were still more than double that of before, with 30% of traffic from Google, 5.5% from other search engines, 45% from referrals and 19.5% from bookmarks and type-ins.
Documentary Topic - ‘Is our engagement with social media progressive?’
Social NewsDigg
Digg is another social news site that allows you to follow others then end up building a profile.
However, what makes Digg different because it has a unique voting system. Viewers are able to either ‘digg’ or ‘bury’
stories – consequently making it become more popular, or it is has too many ‘burys’ it gets deleted from the website.
The engagement of the public is therefore essential in getting stories popular, and further progress onto other
social media sites making some stories global.
Documentary Topic - ‘Is our engagement with social media progressive?’
Social NewsNews
Recently in the newspaper I saw that Philip Schofield had brought up a list of
paedophiles suspected from Parliament to David Cameron that he got off
the internet.
This shows that social news it progressing so much that social news on the internet, is turning into news shown on TV.
Also it brings up the point that on TV news the public have no choice in what they show,
But when its social news, there are practically any boundaries and any news can be published.
Documentary Topic - ‘Is our engagement with social media progressive?’
Primary ResearchI asked…
I Social news, becoming bigger than real news?Social News
Based on all area’s of the UK from Yahoo! And in person closed
questionnaire of 25 respondents.
Generally, my respondents think because the publics engagement
with internet in the UK today is so excessive, that it would only
consequently make social news bigger than real news
Even so, they emphasised the fact if it isn't bigger now, then in years to come it will because media is
developing so rapidly
Is social news getting more influencial than real news?
YesNoIn the future
Documentary Topic - ‘Is our engagement with social media progressive?’
Social NewsPro’s and con’s
E
Documentary Topic - ‘Is our engagement with social media progressive?’
Video SitesFind success Through videos sites such as YouTube and
Vimeo many individuals have already and increasingly beginning to seek success
through talents the have.
Only very few people have found success from the sites, however from the progression of media and its amplification of ‘poor’ people becoming starts ‘over night’ so many people think they can do this to – an example of this is Justin Bieber who is now a global superstar.However, many people fail to acknowledge that he also met up with producers and Usher himself to try and promote himself.
Nevertheless, our engagement is constantly on
the rise – people where 72 hours of YouTube footage is uploaded every minute and
millions of videos are favorited every day!
Documentary Topic - ‘Is our engagement with social media progressive?’
Video SitesYouTube Personalities
YouTube is very popular because of its personalities who make video’s based around talents. An example of this is Lauren Luke
who found popularity after making Self taught make-up tutorials. Watching people like this promotes others to follow
– increasing engagement.
She now even has… 111 Million views468,000 subscribers
Becoming so popular on YouTube it has greatly effected her in leading her into a professional career in make-up which possibly she wouldn’t have been able to do if she wasn’t
popular online.
The one day she uploaded a video of herself with cuts and bruises all over her face – which was very unusual
but it’s for good reason. It’s part of a campaign against domestic violence headed by charity Refuge, encouraging women to speak out if they are experiencing violence at home – and not to cover up their bruising.
Documentary Topic - ‘Is our engagement with social media progressive?’
Video SitesYouTube Personalities
Further, because of the growing number of subscribers and people talking about Lauren Luke, engagement with her video’s become more and more widespread.
She launched ‘By Lauren Luke’ in Sephora
Wrote a weekly beauty column for the guardian
She launched her own ‘Supermodel Makeover’ Nintendo game
Appeared in ‘Inside out’ documentary
Was a part of ‘Real Britain’ documentary
Consequently she progressed onto TV and Shops and so much more…
Documentary Topic - ‘Is our engagement with social media progressive?’
Video SitesBecoming Popular
Many brands are regularly told if someone is very popular throughout social media and related in some way to their product.
These companies then take advantage of the publicity of the person and if they have an audience or want to reach that target audience the ask to have product
placement with the internet star. Although this benefits the company it helps the online start to get rich fast.
These are done through clips or production Ad’s online
This is an example of Lauren Luke
advertising an ad on YouTube for BarryM
make-up.
Documentary Topic - ‘Is our engagement with social media progressive?’
TED TalksVideo Sites Kevin Allocca:
Why videos go viral
Kevin is a trans manager of YouTube. He states we all want to be stars, which used to be hard to do, but now all of the creative things we do can become famous from uploading a video and become famous in a week. But only a tiny percentage actually go viral.
Success is down to – • Tastemakers • Community’s participation • Unexpectedness
He concludes that media is all new and define entertainment of the future. No one has to green light your idea and we all
have our own participation for our own pop culture.
Documentary Topic - ‘Is our engagement with social media progressive?’
TED TalksVideo Sites Kevin Allocca:
Why videos go viral
Tastemakers
E.G Jimmy Kimmel, an individual or a group of people that publish onto blogs and start to write about it the video, taking a point of view. This shows it to a large
audience expanding its popularity and process.
