Assignment 2Case Study

Meditha KarunatillakaMBA, Dip in HRM, Dip in T & D, AMTD, MHRP

Criteria

• Weightage - 60 % • Due Date – 11th October 2012• Length of Analysis – 2500 words• Leverage - +-10% including appendices,

Diagrams, Tables, Reference etc….

Case Study

• In this case leading and managing change is concerned with how organizations respond and adapt to contexts, both local and global.

• Effort to manage uncertainty in both and organic (Natural) and systematic (Planned) fashion.

• Global circumstances require that managers be aware of the international community

Case Study

• To ensure business sustainability management skills are needed that result in business that are viable and competitive in the long term without negative impact on the environment, the economy or society.

Case Study

• This assignment requires you to think in these three themes– Change– Globalization– Sustainability

Case Study

• You are required to review the case study and use the case study information

• Consider Case study information is the only Source of information about the change at Stanley

Analysis Needed

a) Identify the type of change that the organization is going though and Justify your response

b) From the parent entity’s perspective – Critically analyse and discuss the change and

note in particular the global and sustainability implications of change.

Analysis Needed

Your discussion should include the four major components of an organization:

1) People2) Process3) Structure4) Technology

Analysis Needed

C)Typo error

Agenda

1. Why Case Studies?2. How to deal with

them?3. The report

Mind Map

How to Conduct a Case Analysis

• Put yourself “inside” the case– Think like an actual participant• Strategic decision maker• Board of directors• Outside consultant

Case Studies and Practice- Interesting, real world situations

with insights into the studies of management

- Decision making- may become easier- better quality of decisions- faster decision making

- Working in teams

Case Studies Solutions- Different from normal

homework design- Often more than one answer

- depends on assumptions and problem definition

- Time is well spent- confidence in a decision-

making position - parallels to real-world

situations

Attacking the Case

- Problems with quantity of information- first too much/later not enough

- Solution:- seek additional information- make assumptions

- Decide which questions to ask- Instructor will be more interested

in the analyses and process than in absolute correctness

Steps of Problem Analyses

- Read the case thoroughly- Define the central issue- Define the firms goals- Identify the constraints to the

problem- Identify all the relevant

alternatives- Select the best alternative- Develop an implementation

plan

More on the Question of Focus• Is there one issue or many issues?– The answer may not be simple or obvious

• Often it makes sense to organize the problem statement in a hierarchical way– A single over-riding issue– Additional issues, but usually subsidiary to

the main issue– Triage ( Auswahl )• Deal with most important areas first

A Different approach

Five Step model

Five Steps: Step One

Become familiar with the material– Read quickly through the case one

time– Use initial read-through to assess possible links to

strategic concepts– Read the case again, making notes– Evaluate application of strategic concepts– After forming first recommendation, thumb through

the case again to assess consequences of actions you propose

Five Steps: Step Two

Identify problems– Symptoms vs.. Problems: avoid getting hung up on

symptoms – Some cases have more than one problem– Articulate the problem

• Writing down a problem statement gives you a reference point when you proceed through the case analysis

– Some problems are not apparent until after you do the analysis

Five Steps: Step Three

Conduct strategic analyses– Determine which strategic issues are involved– Use strategic tools to conduct the analysis

• Five-forces analysis• PEST analysis• SWOT analysis• Value chain analysis• Resource-Based View of the Firm (VRIO)• Contingency frameworks• Financial analysis

– Test your own assumptions about the case

Five Steps: Step Four

Propose alternative solutions– Develop a list of options first without judging them

• Do nothing is often a reasonable alternative– Evaluate alternatives

• Can the company afford it?• Is the solution likely to evoke a competitive

response?• Will employees accept the change?• How will it affect other stakeholders?• How does it fit with the vision, mission, objectives?• Will the culture or values of the company change?

Five Steps: Step Five

Make recommendations– Make a set of recommendations

that your analysis supports– Describe exactly what needs to be done– Explain why this course of action will solve the

problem– Include suggestions for how best to implement the

proposed solution– The solution you propose must solve the problem

you identified

Points to Remember

• Always connect the problem(s), alternatives, and recommendations

• Often, the problem is stated in the case; you just have to look a little for it

The Report

- Written or oral- Describes the solution of the

case- Express yourself clearly- Explain the analyses and logic- Separate "facts" from opinion- Lay out a plan for

implementating the decision

Written Reports- Short, well-organized report is better

than a long, unorganized one- Do not include trivial matters- Typical sections:

- executive summary- problem statement- alternatives- conclusion- implementation

Thank You