Facebook Shares Reach All-Time High http://www.bloomberg.com/news/2013-09-11/facebook-shares-reach-all-time-high.html

Selected Business Article

        Nina Zovko Professor Klinkowstein

        Nina Zovko Professor Klinkowstein

Facebook app on a mobile device

Summary

•  Wireless users grew 51% to 819 million in one quarter

•  Shares grew 3.3% to $45.04 •  Growing demand for mobile-advertising products

through smartphones

        Nina Zovko Professor Klinkowstein

Social Circumstance

•  Student Center cafeteria •  Students age 18-25 •  Using phones instead of eating/communicating

        Nina Zovko Professor Klinkowstein

Ethnographic Research

        Nina Zovko Professor Klinkowstein

Corner view of the Student Center Cafeteria

Ethnographic Research

        Nina Zovko Professor Klinkowstein

Large view of the Student Center Cafeteria

Ethnographic Research

        Nina Zovko Professor Klinkowstein

Delaney gazing at her phone and not eating

Ethnographic Research

        Nina Zovko Professor Klinkowstein

Delaney looking at her Facebook app

Ethnographic Research

        Nina Zovko Professor Klinkowstein

Delaney looking at her phone and not eating

Ethnographic Research

        Nina Zovko Professor Klinkowstein

Diana taking a bite of food with her phone right next to her

Ethnographic Research

        Nina Zovko Professor Klinkowstein

Diana leaving her food and looking at her phone

Ethnographic Research

        Nina Zovko Professor Klinkowstein

Both Delaney and Diana looking at their phones

Ethnographic Research

        Nina Zovko Professor Klinkowstein

Video of Delaney looking at her phone while not eating/talking

Ethnographic Research Observations

Delaney Gilbride: •  Took one sip of her drink when

her phone lit up with a notification

•  After did not lift head or talk while she focused on her phone applications

•  Scratched her neck in annoyance of something she was looking at

        Nina Zovko Professor Klinkowstein

Ethnographic Research Observations

Diana Pedra: •  Slumped on the seat looking

tired/sick with phone in hand •  Looked at her food and said

“Hello” before checking her phone as if on command

•  Silence as she fixed her glasses and searched through her phone

        Nina Zovko Professor Klinkowstein

Ethnographic Research Findings

Delaney Gilbride: •  Claimed she didn’t feel hungry

when she was looking at her phone

•  Didn’t think to talk while on her phone

•  Couldn’t go one meal without checking on it

        Nina Zovko Professor Klinkowstein

Ethnographic Research Findings

Diana Pedra: •  Claimed she didn’t notice me

staring at her •  Used her phone when a

notification popped up then used other applications

•  Couldn’t go one meal without using her phone

        Nina Zovko Professor Klinkowstein

        Nina Zovko Professor Klinkowstein

Diagonals_Visual Research

        Nina Zovko Professor Klinkowstein

Arcs_Visual Research

        Nina Zovko Professor Klinkowstein

Irregular Shapes_Visual Research

        Nina Zovko Professor Klinkowstein

Grids_Visual Research

        Nina Zovko Professor Klinkowstein

Monochromes_Visual Research

        Nina Zovko Professor Klinkowstein

Neutrals_Visual Research

        Nina Zovko Professor Klinkowstein

Highkey_Visual Research

        Nina Zovko Professor Klinkowstein

Lowkey_Visual Research

        Nina Zovko Professor Klinkowstein

Combinations Research

        Nina Zovko Professor Klinkowstein

Black & White Combination Research