Cassidy Lang Professor Klinkowstein

“Be careful whom you recommend on LinkedIn”

http://money.cnn.com/2013/09/13/technology/linkedin-recommendations/index.html

Selected Business Article

Cassidy Lang Professor Klinkowstein

• Pax Dickinson was forced to resign from Business Insider because of the offensive comments he made public on his twitter page

• His comments included rape jokes and enmity toward gender inequality

• Dickinson’s ex-employers continue to recommend him on LinkedIn

• These companies are now looked down upon for supporting someone who is known for his offensiveness

Cassidy Lang Professor Klinkowstein

• Students in their early twenties/late teens who use social media and are looking for jobs

Cassidy Lang Professor Klinkowstein

Target Group

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Environment

Hofstra’s Career Center Starbucks (Wantagh)

Cassidy Lang Professor Klinkowstein

Grace: Q: Have you ever been offensive on a social media website?A:“I wouldn’t say that I’ve been offensive, just honest. Most of the tweets that I end up deleting are about my boyfriend, or my parents.”

Q: Would you work for someone who requires seeing your personal sites?A: “I think it’s kind of strange for an employer to require to see personal sites, but I wouldn’t turn down a job because of it.”

 

Interviews

Brittany: Q: If you knew your employer was going to see your tweets or posts, would you still do it? A: “My mom follows me on Twitter, so, I’m pretty cautious already. I don’t really put too much out there.”   Q: Where is the strangest place you’ve been caught posting/tweeting/texting?A: “I’ve actually, this is embarrassing, but…I’ve tweeted from my toilet before.”

 

Cassidy Lang Professor Klinkowstein

Interviews (cont…)

Male student (Daniel) waiting for an appointment at the Career Center

Cassidy Lang Professor Klinkowstein

 Q: If you knew your employer was going to see your tweets or posts, would you still do it? A: “I would have to delete a bunch of things, definitely.”

Interviews (cont…)

Cassidy Lang Professor Klinkowstein

Observations

-Use of a cell phone -Waiting -Biting of nails-Looking around the room frequently-Professional attire

Cassidy Lang Professor Klinkowstein

Diagonals_Visual Research

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Arcs_Visual Research

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Grids_Visual Research

Cassidy Lang Professor Klinkowstein

High-Key_Visual Research

Cassidy Lang Professor Klinkowstein

Monochromes_Visual Research

Cassidy Lang Professor Klinkowstein

Low-Key_Visual Research

Cassidy Lang Professor Klinkowstein

Neutrals_Visual Research

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Irregular Shapes_Visual Research

Cassidy Lang Professor Klinkowstein

Color

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Black and White

• “Invisible Cloak”

• An extension built for Google chrome, designed in order to “hide” an individual’s online persona from employers/colleges/unwanted visitors. By entering your e-mail linked to the accounts, you will become “invisible”. Any pictures/posts linked to your name will be hidden.

Cassidy Lang Professor Klinkowstein