Date post: | 12-Aug-2015 |
Category: |
Marketing |
Upload: | sameer-mathur |
View: | 11 times |
Download: | 1 times |
“IN the present economic environment what may be the solution to increase sales without giving discounts and devaluing the product?
Adaptive pricing: which capitalizes a fact that different customers have different needs and place different value on different product.
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Key to Adaptive pricing:“PRICE “ is one of the product’s attributes.Different channels different prices:-
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By using ADAPTIVE PRICING : increse the product’s appeal to the product without decreasing the priceCompanies using adaptive pricing technique weathered off RECESION easily rather than companies giving DISCOUNTS.
Click icon to add pictureMethod of adaptive pricing: VERSIONING:- to provide “best” “better” and “good” versions of the same product.Providing quality products(new version) at low price :-powerful magnet for price sensitive consumers.