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FA102a Research and Brand Development Bethany Dill Emotion-Analyzing Glasses Wednesday, January 9, 13
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FA102a Research and Brand Development
Bethany DillEmotion-Analyzing Glasses
Wednesday, January 9, 13
Assignment One, Research
“How to Measure Emotions” http://www.kurzweilai.net/how-to-measure-emotions
Bethany DillEmotion-Analyzing Glasses
Wednesday, January 9, 13
Assignment One, Research
Bethany DillEmotion-Analyzing Glasses
“... Detects anatomical facial muscle movements... and can characterize collections of those
movements...”http://www.kurzweilai.net/how-to-measure-emotions
Wednesday, January 9, 13
Assignment One, Research
Bethany DillEmotion-Analyzing Glasses
“The glasses contain a tiny camera that... tracks 24 ‘feature
points’ on your conversation
partner’s face, and software analyzes
their micro-expressions”
http://www.kurzweilai.net/how-to-measure-emotions
Wednesday, January 9, 13
Assignment One, Research
Bethany DillEmotion-Analyzing Glasses
“The camera is connected to a wire snaking down to a smartphone that runs the emotion
analyzing software”http://www.kurzweilai.net/how-to-measure-emotions
Wednesday, January 9, 13
Assignment One, Description of Future Product or Service
Bethany DillEmotion-Analyzing Glasses
Emotion-Analyzing Glasses
Wednesday, January 9, 13
Assignment Two, Naming Process
Selected Words From Original PostEmotions, Recognize, Conversation, Analyze, Understand
Generated Name Possibilities Emotication - Combined “emotions” and “communication”EmotiReader - Combined “emotions” with “reader” which was
associated with “analyze”
Selected Name: EmotiReader
JustificationGives insight as to what the product does, without naming all of it’s
many uses. The name would encourage the consumer to look at the product more closely which would encourage purchase.
Bethany DillEmotion-Analyzing Glasses
Wednesday, January 9, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Two, Brand Character Diagram
Wednesday, January 9, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Three, Logotype Research, Word From Diagram
“Scientific”
Wednesday, January 9, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Three, Logotype Research
http://www.aps.org http://www.aaas.org http://www.aapt.org
Wednesday, January 9, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Three, Finished Logotype
eRWednesday, January 9, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding Research
Nikon Camerashttp://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts
Bose Sound Systemshttp://www.facebook.com/Bose
Oakley Sports Gearhttp://www.facebook.com/Oakley?fref=ts
Wednesday, January 9, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding, Creating a Community
In order to create a Social Media Community, I texted and Facebook messaged people I knew and
told them about the product (the EmotiReader), that I was designing. I also posted the link to the page and created a status about the page on my
personal Facebook page. Some of the people that I contacted about my product also made statuses about the EmotiReader page on their personal
Facebook pages to promote the product.
Wednesday, January 9, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding Facebook Pages
Wednesday, January 9, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding Facebook Pages
Wednesday, January 9, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding Facebook Pages
Wednesday, January 9, 13
Bethany DillEmotion-Analyzing Glasses
Assignment Four, Social Media Branding Facebook Pages
Wednesday, January 9, 13
