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FA102a, Research and Brand Development!
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“‘Avatars’ to replace some humans at NYC area airports”!
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Assignment One, Research
http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports
Projected Avatar on life-sized flat screen in airports to dispense flight information. !
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Assignment One, Research
http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports
“She’s not replacing anybody, she’s supplementing the existing force of customer care representatives,”!
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Assignment One, Research
http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information.html?_r=0
“Speaking to a live representative on the phone is complicated and time consuming,[…] harbinger of a more automated experience.”!
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Assignment One, Research
http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information.html?_r=0
Interactive life-like Avatar !
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Assignment One, Description of Future Product or Service
• Simulated!• Customer Service!• Avatar !• Experience!• Representative!• Technology!
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Assignment Two, Naming Process
• Interactive!• Projected!• Dispense!• Informational !
Avatar + Technology = !Avtech!
Suggests the services offered without ambiguity. Yet, sounds distinct and engaging in the branding of the company.
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Assignment Two, Naming Process
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Assignment Two, Brand Character Diagram
Avtech
PERSONAprofessional
inspiringambitious
surreal
LANGUAGEcomplex
revolutionaryuser-experience
Serious
TONEscientifichelpfultechnologicaladvance
PURPOSEEnable AmplifyCaptivate Interactive
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Assignment Three, Logotype Research, Word from Diagram
I chose, "Interactive” as the word from the brand character diagram.!
http://www.fuel.ie/oldsite/easyedit/pictures/productpictures/project-orbit_logo.jpg!
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Assignment Three, Logotype Research
https://www.cvta.org/images/member-logos/Neutron-Interactive-logo.jpg!
http://michelledash.com/wp-content/uploads/2009/04/q.bmp!
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Assignment Three, Finished Logotype
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Assignment Four, Social Media Branding Research
• Apple Inc. !https://www.facebook.com/pages/Apple-Inc/105596369475033!
• Lyve Minds Inc. !• https://www.facebook.com/lyvemindsinc/info?tab=overview !
• Startapp!https://www.facebook.com/Startapp/timeline!
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Assignment Four, Social Media Branding, Creating Community
• Via Facebook message!• Texted contacts !• Sending out mass email!
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Assignment Four, Social Media Branding, Facebook Pages
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Assignment Four, Social Media Branding, Facebook Pages
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Assignment Four, Social Media Branding, Facebook Pages
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Assignment Five, Webpage Layout Research for Wireframes
https://www.Apple.com!
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Assignment Five, Webpage Layout Research for Wireframes
https://www.NASA.gov!
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Assignment Five, Wireframe
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Assignment Five, Tagline Research
• Adobe: Better by Adobe!• American Express: My life. My card.!• Seagate: We turn on ideas!• Microsoft: Your potential. Our passion.!• Salesforce.com: Experience success!
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Assignment Five, Homepage visual Design
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Assignment Five, Lower Level Visual Design
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Assignment Five, Linked Prototype URL
https://projects.invisionapp.com/share/PN1TV4UMC#/screens!
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Thank You