Assignment One, Research
“How To Make Movies Of What The Brain Sees”http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts
Assignment One, Research
-Reproduction made using functional Magnetic Resonance Imaging (fMRI) and computational modelshttp://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts
Assignment One, Research
-An fMRI is a technique that measures brain activity by detecting changes in blood flowhttp://psychcentral.com/lib/2007/what-is-functional-magnetic-resonance-imaging-fmri/
Assignment One, Research
-”It paves the way for reproducing the movies inside your heads that no one else sees, like dreams and memories.”http://www.dailymail.co.uk/sciencetech/article-2040599/Minds-eye-Experts-use-magnetic-scanner-videos-playing-inside-peoples-brains.html
Assignment Two, Naming Process
1. Selected Words: mind, read, brain, movie, reproduce, dreams, memories, window
2.Generated Names:DreamMindr (created by combining dream and mind; sounds like reminder)iDRM (created by using acronym for Dream Recorded Movie) Dream Player (created combining dream and play)
3. Justification:Literally suggests what the product does ("it replays dreams"), and the words are both visually appealing and easy to play around with (good for puns). Easy to say and remember. Would encourage interest, purchase, and usage.
“Dream Player”
Assignment Two, Brand Character Diagram
Character/Persona
Playful Insightful
Inspiring Friendly
Tone
Honest Easy
Virtual Direct
Language
Fun Insider
Visual Whimsical
Purpose
Entertain Remind
Inform Read
Dream Player
Assignment Three, Logotype Research
www.skype.com
www.nick.com
www.youtube.com
Assignment Four, Social Media Branding, Research
Spotify:
http://www.facebook.com/spotifyusa
http://www.facebook.com/Herbalife
http://www.facebook.com/KindleFire
Herbalife:
Kindle Fire:
Assignment Four, Social Media Branding, Creating Community
Method: Shared the page to a selected few of my facebook
friends by sending them the link and a message asking them to ”like” and comment on it.
Assignment Five, Website Layout Research for Wireframes
www.cosmopolitan.com
Assignment Five, Website Layout Research for Wireframes
www.bleacherreport.com
Assignment Five, Wireframe
Logotype
Short description
Photo with tagline text
Buy Now
Sign in/join
Social media links
About NewsTech
SpecsSupport
Assignment Five, Tagline Research
(www.allstate.com)
(www.mcdonalds.com)
“You’re in good hands.”
“i’m lovin it.”
“What happens in Vegas, stays in Vegas.”
(www.lasvegas.com)
“Don’t get mad. Get GLAD.”
(www.glad.com)
“The fabric of our lives”
(www.thefabricofourlives.com)
Assignment Five, Homepage Visual Design in a Browser
https://projects.invisionapp.com/console/4615273