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FA102a, Research and Brand Development Assignment One, Research Latifah Turney
FA102a, Research and Brand
Development
Assignment One, Research Latifah Turney
“Can Technology Help Us Find Love”http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Assignment One, Research Latifah Turney
Online Dating To Replace Offline Datinghttp://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Assignment One, Research Latifah Turney
“More and more people are finding love online
which is persuading single people to explore their
online options” http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Assignment One, Research Latifah Turney
“Marriages formed from online connections have a
significantly lower divorce rate than marriages
formed from offline connections.”http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto
Assignment One, Research Latifah Turney
“Virtual Meet up via Smartphone”
Assignment One, Description of Future Product or Service Latifah Turney
• Selected Words: Compassionate, personal, love,
create, online, marriage, finder.
• Name Possibilities: Personal Marriage Finder,
Love Creator, Love Finder, Marriage Finder.
• Selected Name: Love Finder
• Justification: Love finder sounds most fitting for
an app that is a virtual meet up via your smart
phone.
Assignment Two, Name Process Latifah Turney
Character/Persona
Encouraging
Compassionate
Jovial
Witty
Tone
Caring
Intimate
Passionate
Personal
Language
Organic
Love
Informal
Objective
Purpose
Connect
Inspire
Create
Help
Love Finder
Assignment Two, Brand Character Development Latifah Turney
Assignment Three, Logotype Research, Word from Diagram
• The word used as starting point:
– Inspire
• “LoveFinder” should inspire people to find
love or believe that they can find love.
• Customers will be inspired to believe that
they can find love and use the app to do so.
Latifah Turney
– http://www.theislands360.com/wp-content/uploads/2014/05/google.png
• Twitter – http://www.simpliolabs.com/wp-
content/uploads/2014/03/twitter-logo.png
• Facebook – http://facebook-logo.mapsofmap.com
Assignment Three, Logotype Research Latifah Turney
Assignment Three, Finished Logo Latifah Turney
• https://apps.facebook.com/match-
machine/?fb_source=search&ref=br_tf
• https://www.facebook.com/eharmony
• https://www.facebook.com/BlackPeopleMeet
Assignment Four, Social Media Branding, Research Latifah Turney
• Promoted Through My Own Facebook
• Used Related Hashtags in posts
• Word of Mouth
Assignment Four, Social Media Branding, Creating Community Latifah Turney
Assignment Four, Social Media Branding, Facebook Pages Latifah Turney
Assignment Four, Social Media Branding, Facebook Pages Latifah Turney
Assignment Four, Social Media Branding, Facebook Pages Latifah Turney
https://www.facebook.com/pages/Love-
Finder/1495440694070652
Facebook:https://www.facebook.com
Assignment Five, Webpage Layout Research for Wireframes Latifah Turney
Twitter: https://twitter.com
Assignment Five, Webpage Layout Research for Wireframes Latifah Turney
Assignment Five, Wireframes Latifah Turney
Newsfeed
Logo Type
About
Photo with Tagline
NavigationFacebook
