FA102a, Research and Brand Developement

Technology and Art for Children Amanda Bentley

Assignment One, Research

Technology and Art for Children Amanda Bentley

“Ask Ray | Article on Integrating Digital Media

Into Children’s Lives by My Wife Sonya

Kurzweil, PhD”http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd

Assignment One, Research

“She is interested in the way that digital media

can be integrated into the lives of children and

teens.”http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd

Technology and Art for Children Amanda Bentley

Assignment One, Research

“Play is a remarkably creative process that

fosters emotional health, imagination, original

thinking, problem solving, critical thinking, and

self-regulation. What children see or interact

with on the screen is only a representation of

things in the real world.”http://www.washingtonpost.com/blogs/answer-sheet/post/is-technology-sapping-childrens-

creativity/2012/09/12/10c63c7e-fced-11e1-a31e-804fccb658f9_blog.html

Technology and Art for Children Amanda Bentley

Assignment One, Research

“It's this combination of low and high-tech

resources that enables immersive learning to

take place.”http://www.theguardian.com/teacher-network/teacher-blog/2012/mar/21/creativity-technology-classroom-teaching

Technology and Art for Children Amanda Bentley

Assignment One, Description of Future Product or Service

Utilizing Technology to Develop Creativity

Technology and Art for Children Amanda Bentley

Assignment Two, Naming Process

Selected words from original post:Interacting, Children, Technology, Creativity

Generated name possibilities:Children’s InterCreate (using interacting, creativity)

Children’s TechCreate (using technology, creativity)

Selected name:Children’s TechCreate

Justification for selected name:Makes obvious who the product is for. Does not give away exactly what the product does, but uses words to intrigue customers.

Technology and Art for Children Amanda Bentley

Assignment Two, Brand Character Diagram

Technology and Art for Children Amanda Bentley

Assignment Three, Logotype Research, Diagram Word

Playful

Technology and Art for Children Amanda Bentley

Assignment Three, Logotype Research

http://logo.designcrowd.com/contest.aspx?briefId=426181

http://www.santabanta.com/photos/logos/15607013.htm

http://creditworksusa.com/bp-gas-station-logo

Technology and Art for Children Amanda Bentley

Assignment Three, Finished Logotype

Technology and Art for Children Amanda Bentley

Assignment Four, Social Media Branding, Research

Skype

https://www.facebook.com/Skype

Apple Inc.

https://www.facebook.com/authorized.apple

Coca-Cola

https://www.facebook.com/cocacola

Technology and Art for Children Amanda Bentley

Assignment Four, Social Media Branding, Creating Community

• Direct messaged friends on Facebook

• Posted on existing Facebook groups I am a

part of

• Posted to personal timeline

• Had a friend post to her personal timeline

Technology and Art for Children Amanda Bentley

Assignment Four, Social Media Branding, Facebook Page

Technology and Art for Children Amanda Bentley

Assignment Four, Social Media Branding, Facebook Page

Technology and Art for Children Amanda Bentley

Assignment Four, Social Media Branding, Facebook Page

Technology and Art for Children Amanda Bentley

Assignment Five, Webpage Layout Research for Wireframes

Technology and Art for Children Amanda Bentley

http://www.ymca.net/

Assignment Five, Webpage Layout Research for Wireframes

Technology and Art for Children Amanda Bentley

http://greatartistmom.com/

Assignment Five, Wireframe

Technology and Art for Children Amanda Bentley

Assignment Five, Tagline Research

Technology and Art for Children Amanda Bentley

• Fisher-Price: “Play. Laugh. Grow”– “Learn. Create. Inspire.”

• General Electric: “Imagination at work.”– “Creativity in Play.”

• Greyhound: “Leave the driving to us.”– “Leave the teaching to us.”

• IBM: “Solutions for a small planet.”– “Creativity for a technological planet.”

• Toyota: “Get the feeling.”– “Get creative.”

http://www.taglineguru.com/sloganlist.html

Assignment Five, Homepage Visual Design in a Browser

Technology and Art for Children Amanda Bentley

http://invis.io/D41R66NV7