Assignment No GCSR

8/7/2019 Assignment No GCSR

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Amity Global Business School Noida-125

Assignment

Subject: GCSR

Submitted to: submitted by:

Prof. RaghavanSir Mohammed SaleemBanday

E.rollment:

A30101909103


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Assignment No#1

CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility (CSR) is becoming an increasinglyimportant activity to businesses nationally and internationally. Asglobalization accelerates and large corporations serve as globalproviders, these corporations have progressively recognized thebenefits of providing CSR programs in their various locations.

CSR activities are now being undertaken throughout the globe.

What is corporate social responsibility?

The term is often used interchangeably for other terms such asCorporate Citizenship and is also linked to the concept of TripleBottom Line Reporting (TBL), which is used as a framework for

measuring an organisations performance against economic,social and environmental parameters.

The rationale for CSR has been articulated in a number of ways. Inessence it is about building sustainable businesses, which needhealthy economies, markets and communities.

The key drivers for CSR are:1. Enlightened self-interest

Creating a synergy of ethics, a cohesive society and a

sustainable global economy where markets, labour andcommunities are able to function well together.

2. Social investment Contributing to physical infrastructure and social capital isincreasingly seen as a necessary part of doing business.

3. Transparency and trust


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Business has low ratings of trust in public perception.There is increasing expectation that companies will bemore open, more accountable and be prepared to reportpublicly on their performance in social and environmental

arenas4. Increased public expectations of business Globally companies are expected to do more than merelyprovide jobs and contribute to the economy through taxesand employment.

Q. why company needs to address the same?

Companies need to answer to two aspects of their operations; thequality of their management and quantity of their impacton society in the various areas. It is not necessary that all thebetter performing companies are equally contributing to thesociety. A company which professionally managed, causing noharm to the environment and contributing something to thesociety in which it operates, can be regarded as a better

company.

Each and every company has to interact with lot of internal andexternal components as illustrated in the figure given below. Allthese components can influence the functions of a company.


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Since the company is operating in a society, it cannot stay awayfrom the social issues. The society provides both customers andresources to fulfill the business objectives of the corporatecompanies. An important aspect of CSR is how enterprisesinteract with their internal and external stakeholders; employees,customers, neighbors, nongovernmental organizations, publicauthorities, etc). Any problems occurred in the society can affectthe organization as well and hence the wellbeing of the society isthe responsibility of the organization also. Since the companiesare utilizing immense resources of the society, they should takethe responsibility of serving them as well. Giving employments tothe public alone need not be the responsibility the organizationsshould undertake. They have much wider aspects to cover as faras the strength of the society is concerned. Moreover, the societyhas already accepted the tension between corporate rationalityand social responsibility as an inescapable condition of livingprosperously and the companies should respect that.

CSR is visualized differently by different countries. In the UnitedStates, CSR has been defined in terms of a philanthropic model inwhich the companies make profits, unhindered except by fulfillingtheir duty to pay taxes and donate a certain share of the profits tocharitable causes. In European model, CSR focused on operating


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the core business in a socially responsible way, complemented byinvestment in communities for solid business case reasons.

The importance of serving the society where the companies

are operating is a legal and moral responsibility for both thepublic and private companies. Big companies are alwaysexploiting the resources of a place and they shouldcompensate for that. Companies should understand that, itcan stay in the market with the help of the customers andthe society in which it operates alone. Neither financialabilities nor the smart governance or management will helpthe companies in achieving their long term goals. In order toachieve long term goals, the companies need to executetheir social responsibilities in a fruitful manner.

Assignment No# 2

Q2. Why sustainable development has become order ofthe day? How companies are addressing the issue.

Corporate sustainabilityis a business approach that creates long-termconsumer and employee value by not only creating a "green" strategyaimed towards the natural environment, but taking into considerationevery dimension of how a business operates in the social, cultural,and economic environment. Also formulating strategies to build acompany that fosters longevity through transparency and proper

employee development.

Strategic Principles For Corporate Sustainable Development :-


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Transparency

Deals with the idea that by having an engaging and open environment within the

company as well as the community will improve performance and increase profits. It is

an open culture that promotes employee involvement in regards to the innovation and

creative processes. Reaching out to the community creates a much bigger team, is

extremely cheap, and provides evaluation from all angles. Companies are looking

inward and realizing changes must be made to fulfill environment needs such as energy

efficiency, limiting product waste and toxicity, and designing innovative products.

Employee Development

People are the most important renewable resource and therefore, are the strongest

asset to any organization. A strong development program could be the underlying factor

for a company's success or failure. Employees are the concrete foundation for the

company and must be thoroughly analyzed and evaluated to tap into their true

motivations and desires. For a company that wants to reach its greatest potential,

employees must work towards improvement rather than perfection. Programs should be

implemented that rewards star performers, fosters the creative learning process, and

provides comprehensive training and evaluating.

Resource Efficiency

Companies must adapt to this rapidly changing environment by

being prepared to change and implement new creative ideas

related to sustainability. Companies should not throw away oldproducts and materials, but rather be prepared with upgraded

technology that can transform the product. New solutions that

improve recycling and waste redirecting can ultimately reduce

costs and increase profits. For example, WAL-MART Store Inc. has

redirected more than 64 percent of the waste generated by stores

and Sams Club facilities. In 2009 alone, they recycled more than

1.3 million pounds of aluminum, 120 million pounds of plastics,

11.6 million pounds of mixed paper and 4.6 billion pounds of

cardboard. On an annual basis, they expect to save around $20

million and prevent 38 million pounds of waste being sent to

landfills.

Companies focused on sustainability are appointing a Chief

Sustainability Officer leading a department with a mandate to


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proactively develop and implement a corporate sustainability

strategy.

How companies are addressing the issue :

Sector Company Reasons

Auto AncillariesSundaramClayton Ltd.

CSR initiatives for Local communityarea in education, healthcare,community by forming SHGs .Also ithas been responsible forafforestation of Eastern Ghats.

AutomobilesAshok LeylandLtd.

Ashok Leyland manufactures fuelefficient trucks.The company hasalso launched a dedicated mobileemission clinic operating onhighways and at entry points to NewDelhi. The clinic checks vehicles foremission levels, recommendsremedies and offers tips onmaintenance and care.They haveDrivers training centres, awarenesssessions for sexually transmitted

disease for the drivers.It emphasison green supply chain managementand research efforts at conservingresources.

BankingUnion BankLtd.

The company has been working on100% financial inclusion of villagesand creating financial awareness byproviding financial educationservices and debt councelling to allstrata of the society especially therural population

Cement ACC Ltd The aims at developing communityliving around tis factories.It has aseparate environment prerformancereport measuring the impact of itsprocess and products andmentioning the activities linked toreducing those impacts such asquarry rehabilitation, use ofalternate renewable resources of


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energy, greening,reduction of airemissions etc.

ChemicalsKansai NerolacPaints Ltd.

The company's CSR activity islinked to reducing the negativeimpact of company's products andprocess.They have reduced theusage of hazardous pollutants likeheavy metal based pigments anddyes every year.Their paints arewater based paints.

Computers Moser Baer

Besides working for the communitythey have used their corecompetence and are manufacturing

CDs and DVDs at as low costs asRs.28 and Rs.34 to stop piracy ofthe CDs which are available at thesame price with bad quality. Thecompany has helped in creating

jobs for the underprivilidged youthby providing them training intechnical courses and helping themget placed.

Construction

GMRInfrastructureLtd.

It focuses on developing socialinfrastructure and enhance the

quality of life of communities aroundthe locations where the Group has apresence. It operates through itsfoundation GMRVF.

Electronics Siemens Ltd

Siemens has worked on wild lifepreservation by creating awarnesson protection of the Oliver Ridleyturtes, one of the endangeredspecies on Chennai seacoast.TheTurtle Walk is an initiative taken bythe company to educate the fishingcommunity and the general public

living near the beach on the need toprotect Oliver Ridley turtles .Besides this they also work towardsproviding equal opportunity for thedisabled,home for street childrenand children of single parents.


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HeavyEngineeringLarsen andToubro Ltd.

Larsen and Toubro has builtprojects thereby enriching lives ofmany. For eg:they were involved inconstructing the pipeline network forresovoirs and dams in drought

prone districts of Andhra Pradesh.They are one of the few in thecountry to use clean fueltechnology. Besides this their otherefforts have been maternal and childhealth, primary education, HIV/AIDSawareness, health centres for eyecheck-up, immunization, TB clinic,daycare programme for familyplanning, skin and leprosy clinic.

Financial Services HDFC Ltd.

HDFC has consistently maintainedits focus on enabling the lower and

middle income groups to accessaffordable housing.HDFC has aclearly defined CSR philosophy anduses its core competence in thehousing sector for projects in micro-finance and low-income housing.

FMCG and

ConsumerDurables

Dabur IndiaLtd.

Dabur has initiated some significantprogrammes for ecologicalregeneration and protection ofendangered plant species Thecompany is also involved in

reforestation in the Himalayanranges.

Engineering Praj Industries

The Praj Foundation has taken CSRinitiativesin Healthcare, Educationand Welfare for underprivilegedsections of society including slumdwellers.

Iron and Steel Tata Steel Ltd.

Tata Steel has created cities likeJameshedpur around its industrialfacility and has taken care of roads,sanitation, water, electricity supply,healthcare and street lights. It has aseperate environment managementsection that includes reduction ofemission, energy use, regenerationof forests, road cover, recycling ofwastes.


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Logistics

TransportCorporation ofIndia Ltd.

TCI Foundation they worked in thefields of education and healthcareincluding the HIV awareness,prevention and cure programs nGujarat, Jharkhand, Andaman &

Nicobar Islands and Tamil Nadu.TCI has undertaken Project Kavachfor the prevention, diagnosis, andcure of HIV AIDS in the truckdrivers. Besides this they have beeninvolved in Infrastruturedevelopment, natural resourcemanagement, disaster reliefmanagement.

MetalTinplate Co. ofIndia Ltd.

Some of the key initiatives taken bythe company are reuse, recycle ofwater and waste acid, waste oil ,

reduction in noise level, energyconservation etc .It has alsoadopted CII-Codes for Afirmitiveaction for ecologically sustainablebusiness growth.

Oil and Gas BPCL

BPCL has adopted 37 villages .Thisincludes making substantialinvestments for nearly a decade anda half in them to make them fullyself reliant, providing them freshdrinking water, sanitation facilities,

medical facilities, enhancing theirincome standards by impartingvocational training and agriculturalinnovations,healthcare,empowerment of womenetc.Towards enviornment thecompany confirms to stringent ECOfriendly EURO- III norms, reduce thelevel of pollutants in the air, rainwater harvesting, Project Boond tosave water

PaperBallarpurIndustries Ltd

BILT has site specific communityinitiatives. Some of its environmentinitiatives are farm forestry,reduction of water consumption,reduction of effluentdischarge,natural resoucemanagement. The farm forestryprograme has generated ruralemployment .


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Pharmaceuticals JubilantOrganasys Ltd.

Jubilant has a separate environmentreport measuring the impact of theirproducts and process therebyreducing the environment loadthrough process improvement.They

are working for the communitiesaround their manufacturing sites.

Polymers andPlastics

Jain IrrigationSystems Ltd.

The company has made pioneeringefforts to develop and popularizeMicro Irrigation Systems in Indiawhich increases the yield usingexisting water resources Besidesworking on sustainability in the corebusiness,JISL is working on variousdevelopmental activities with thecommunity such as building ofconcrete roads, drainage, providing

for financial assistance andscholarships to some children.JISLhas taken up climatechange mitigation projectslikebiogas from waste water treatment,afforestation,solar lighting andheating, vermicompost, and usageof electric vehicles that have led toreduction in emissions of carbondioxide .

Power

Suzlon Energy

Ltd.

They have pioneered the use of

wind energy.

Software and ITES

InfosysTechnologiesLtd.

Infosys, being in the information andknowledge sector, focuses oneducation as a major CSR activitythrough programmes that supportacademic research, rural reach ofbasic computer education, studentfellowships and teachertraining.Some innovative projectsundertaken in education include the"Library for Every Rural Schoolproject".

Telecommunications

GTL Ltd. GTL supports visually challengedthrough Project Netra. Through itsinitiative 'Knowledge on Wheels' -amobile computer lab that spreadscomputer litreacy in rural parts ofthe country. The initiative hashelped cover 8000 children.It hasalso extended support to physically


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challenged by providing them withmotorized three wheelers under theProject Samman.They mentor street

children and provide non formaleducation to children in slums.

Textiles Arvind Ltd.

Arvind Ltd.in its rural initiative hasstarted the Arvind Organic CottonGrowing Project in Vidharba. Theproject has brought a significantimprovement in income to over 1000farmers. Some of its other initiativesare vocational programmes for ruralpoor, helping the rural poor inimproving the yields in their farms,

upgrading infrastructure in a ruralprimary school.

Trading 3M India Ltd.

3M has adopted a Life CycleManagement Policy requiring allbusiness units to conduct LCMreviews for all new products frommanufacturing through customeruse and disposal and to conductLCM reviews on existing productson a prioritized basis.

MiscellaneousTitan IndustriesLtd.

Titan has holistcally integrated theCSR process and has programscovering the employment ofphysically challenged,empowerement of women bypartnering with SHGs.Titan providedtraining and worked with Myrada tosource the necessary equipment.Following early successes theinitiative was converted into aprivately held company run andowned by the women themselves,supported by further technical

training and expertise from Titan.The company was called MEADOW(Management of Enterprise andDevelopment of Women).


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Assignment #3

Sustainability Overview:

Tata Steel believes that the primary purpose of the business is to

improve the quality of people's life. Tata Steel will volunteer its

resources to the extent it can reasonably afford, to sustain and

improve healthy and prosperous environment and to improve thequality of life of the people of the area in which it operates.

- CSR Policy, 2003.

The Jamshedpur : Tata Steel's Home City

Be sure to lay wide streets planted with shady trees, everyother of a quick growing variety. Be sure that there is plenty ofspace for lawns and gardens. Reserve large areas for football,hockey and parks. Earmark areas for Hindu temples,

Mohammedan mosques and Christian churches. J. N. Tata

Society

Building Community Network


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"Every Company has a special continuing responsibility towards the people

of the area in which it is located. The Company should spare its doctors,

managers to advice the people of the village and supervise near

development undertaken by co-operative effort between them and the

company" - Mr. J.R.D. Tata

Sustainability Initiatives

Facilitating sustainable development and inclusive growth, Tata

Steel Corporate Sustainability Services (CSS) has been taking

steps through its operating social arms that address the needs of

the community. In its areas of operation, capacity building for

human, social and financial value creation has spawned initiativesin sustainable livelihood, education, health, renewable energy and

affirmative action with the objective of improving the economic

and social status of the communities.

The most prominent social-activity groups are: Tata Steel Rural Development Society (TSRDS) Community Development & Social Welfare Department

(CD&SW) Tribal Cultural Society (TCS) Tata Steel Family Initiatives Foundation (TSFIF) Urban Services

Rehabilitation and Resettlement InitiativesTata Steel's Rehabilitation and Resettlement (R&R) programmehas extended beyond a fair resettlement scheme to an entirelynew process of sustained well-being for project impacted families.

The Companys R&R initiatives guarantee a better future for localpeople and is positioned as the Tata Steel Parivar programme.


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It encompasses - Fair and just compensation packages for land. Communicating the CSR initiatives of Tata Steel to involved

stakeholders. Creating awareness about the advantages of industrialisation

and employment opportunities to the beneficiaries. Initiating and conducting coaching and training sessions in

various trades to improve employability at the project sites andfor the project affected families for all age groups, includingwomen.

Development of rehabilitation colonies in collaboration withvillagers - with basic civic amenities, drinking water, power,streetlights, sewerage, schools, dispensaries, access to

education, community areas and places of religious worship. Psychological and emotional impact management. Formation of Self-help groups. Employment opportunities for members of displaced families in

the Company plant or associate companies. Customised training programmes to improve the employability

of local youths. Micro-credit and micro-enterprise projects, especially for

women.

Basic health and hygiene services Culture preservation schemes and educational scholarships.

Tata Steel's Resettlement and Rehabilitation programme 'TataSteel Parivar' is to be independently audited to provide anobjective assessment of how families displaced by the Company'sgreenfield projects are affected over the years.

Tribal Upliftment Programme : UthnauUthnau is evidence of how much Tata Steel has invested in the

communities around it both financially and emotionally. The

word Uthnau has its roots in the language of the Santhals and

stands to denote the upliftment and progress for the tribal people.


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In areas around Jamshedpur as also in the areas of its operations

in Jharkhand, Orissa and Chattisgarh, Tata Steel in a number of

ways has touched the lives of the tribals. Tata Steel is dedicated

and committed to bring the indigenous tribes of Jharkhand to the

mainstream of civilisation. Some of the initiatives taken indifferent areas of development may be grouped as follows:

Education Adult literacy programmes Youth leadership programmes Early child education centres Several camp schools for tribal children A technical training centre in Seraikela

Health Family planning camps Immunisation camps for children

Cataract operation camps Cleft lip and palate operation programmes HIV/AIDS awareness programmes Mobile Medical Camps

Development of Employees

Believing that a happy workforce is a productive workforce, Tata

Steel has always extended its support to the cause of employee

welfare and development thereby ensuring an enriched life for all

its people.


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At Tata Steel, there is a continuous effort of staying in touch withemployees to ensure that there is the right culture to engagethem in consistent performance improvement. There are well-established and effective arrangements at each business location

for transparent communication and consultation with WorksCouncils and Trade Union representatives. Further, the Companyhas always registered steady quality improvement andproductivity enhancement through dedicated efforts of theCompanys Performance Improvement teams, focused ontechnical best practice transfer and the value of knowledgenetworks.

Towards the well-being of employees Tata Steel has put intopractice many initiatives, events and programmes that have

helped to create not only an enduring loyalty amongst employeesbut also enabled them to have a more fulfilled life. Tata Steel'sPerformance Management System has the following aims: Align the activities and behaviour of the workforce with

Company values and objectives Assess the performance of individuals comprehensively and

fairly Develop the capabilities of employees to enhance performance

Develop corporate culture Enhance line management relationships

Special Benefits Provided for Employees

Medical facilities: Free medical facilities for employees andtheir family, which continues even after retirement.

Housing facilities: Subsidised electricity, water and housingfacilities to all employees.

Higher studies: Monetary incentives to employees acquiring

higher qualifications in a related field along with study leave,scholarships etc. when necessary.

Holiday Homes: Tata Steel has five holiday homes for benefitof employees during vacation.
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Tata Steel Officers Beach Club: All officers of Tata Steel areeligible to be members of the Beach Club that offers holidays inelite hospitality chains.

Family Benefit Scheme: In the tragic case of a fatality in the

Works, a monthly pension equal to the amount of the last drawnsalary of the deceased is given to the legal heir until the timethe deceased would have attained the age of 60.

Environment

Environment Conservation InitiativesThe growing energy needs of the world can only be attained through energy conservation,

which in turn needs adoption of new and efficient technology, modernisation of equipmentand new ways of operating.

Tata Steel has over the years focused on five principal areas of environment

management:

Optimising all the natural resources to their fullest extent Focusing on water conservation and management Waste utilisation and energy conservation Pollution control (to reduce CO2 emission) Land reclamation along with afforestation

Employment Generation

The Tata group realises that its employees are its most valuablehuman capital and they play a vital role in building a competitiveadvantage of the Companys business across the globe. Through2008-2009, the Group has continued to demonstrate that the

recruitment of best talent and engagement of its employees is anasset through both high and low demand cycles in the industry.

Tata Steel has continued the recruitment of apprentices andgraduates even during the economic slowdown and also focusedon external middle and senior management staff to meet itsexisting need and prepare bench strength for future operations.


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At the end of March 2009 Tata Steel in India employed over thirty-four thousand people as permanent employees in addition toproviding indirect economic benefits to many thousands more

through its contractors and suppliers. There are many institutionsand organisations in and around Tata Steel including healthservices, schools, sports facilities, clubs, credit societies etc.which are supported by the Company financially and through thecontribution of skilled manpower.In addition to the economic opportunities offered directly by thebusiness, the Companys activities in an around its areas ofoperation have promoted the economic well-being of peoplethrough indirect employment and business opportunities.

Ancillaries and associate companies that thrive on the strength ofthe main industry are also a permanent source of sustainableemployment. In India, Jamshedpur has one of the highest percapita income and the highest per capita expenditure byconsumers.In Europe, functioning as a wholly-owned subsidiary of Tata SteelEurope, the aim of UK Steel Enterprise (UKSE) is to improve theeconomies of those areas of the UK most affected by changes in

the steel industry. It offers business information and planningadvice, as well as loans and investment for start-ups andexpanding businesses.

Infrastructure Development

The pre-requisite for economic and social development in any region is the availability

of adequate infrastructure facilities. Tata Steel has always endeavoured to take the

necessary measures in this direction in order to ensure all conveniences in its areas of

operation and in the lives of extended communities.

Development around Jamshedpur:

though almost 75% of local residents of Jamshedpur are notemployees of Tata Steel, they are considered to be vitalstakeholders in the Company and equally entitled to thecontinuing social, economic and environmental welfare of the


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town. Tata Steel ensures a strong community infrastructure tosupport the healthy operation of the business. Initiatives in thisdirection include:

Setting up of Jamshedpur Utilities and Services Company(JUSCO) to provide committed municipal services to theJamshedpur township that can boast of having the highestreliability in water and power services.

Improvement and maintenance of roads and infrastructureincluding beautification through parks and horticulture gardens.

Tata Steel runs three primary schools, six high schools, onecollege in the region apart from supporting nearly 500 otherschools.

The 890 bed Tata Main Hospital provides quality health services

to employees and citizens of Jamshedpur Two super-dispensaries and nine dispensaries along with

HIV/AIDS support centres. The JRD Tata Sports Complex and Keenan Stadium for Cricket. Various Academies for the advancement of Sports. The Tribal Cultural Centre and Centre of Excellence for

advancement of culture.

Community infrastructure in Orissa

In Orissa, where Tata Steel is developing new operations, it hasworked with local communities to create many much-neededfacilities. Some initiatives include: Installation of 44 tube wells in 2008-09 to provide drinking

water. Irrigation facilities to villages such as Kalarangi and Kakudia

enabling the farmers to achieve harvests three times a year.

A much-required bridge was built at Mutuda village to enableaccess all year round.

Drainage system at Bichakundi has been improved. Electrification of a number of villages and installation of bio-gas

plants


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Other Infrastructure Initiative

Health Facilities Outside Jamshedpur, medical services are extended through a -

66-bed Tata Steel Hospital at Noamundi, whose ultra-modernIntensive Care Unit was inaugurated in April 2008 and a 47-bedHospital at Joda.

Sneh Kendra HIV/AIDS support centre TSFIF resource centre which has the goal of improving

reproductive health through integrated capacity building anddevelopment programmes

Environment

TSRDS has been instrumental in the protection of over 2000hectares of regenerated forests Dimna Lake, a large manmade reservoir promotes rainwater

harvesting Parks, gardens and green spaces around areas of operation The Tata Zoological Park in Jamshedpur and several other

Botanical Parks in other locations.

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