shelley zalewski

SHORT’S

BREWING

COMPANY

Joe Short

JOE SHORT

Life is

Short’s.

Drink it

while

you’re here.

Poised for greatness

Get Michigan to jump in.

COMING TO YOUTUBESTARRINGSHORT’S BEER LOVERS

MICHIGAN

SHORTS

Get the word

out.

Time is money,and they have neither

Time is money. (Short’s has neither.)

BUDGET Prizes (cash and merch) = $5,500

R/B Posters130 x 2 x $3.50 = $910

6-pk stickers1,000 x $0.05 = $50

TOTAL = $6,460

PROJECT PLAN TASK Hrs/WkOutreach (nov/dec) 10Pre-launch (feb) 20 Launch (mar) 20 Updates (apr.may) 15 Name Judges (jun) 15 Updates (jul,aug) 15 Deadline,judging (sept) 20 Awards (oct) 20 Analysis (mar-oct) 5

Get the recipe right. Measure.