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1/5  Marketing Management Assignment 1 Product system & Mixes

Assignment-1

Marketing Management 

Product System & Mixes

By,

Ziauddin

Reg. No. 1552-110022Prog: EMBA

Quarter: Winter 2011

Preston University 

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2/5  Marketing Management Assignment 1 Product system & Mixes

Carrier College of Science & Technology

Our business is a schooling system. We analysis product system and mixes on our

educational packages as our colleges brands.

We have started initially a school in 1994 with a very low scale in Malir Karachi.

Initially it was a primary middle school. After ward we increased our services up to

matriculation level, as a new educational package of our school we got very

good response, further more we added five variants of this package which was

y  Matriculation science (Math, Physics, Chemistry, Biology)

y  Matriculation science with Computer,

y  Matriculation science with Technical (TSC) in Electrical,

y  Matriculation science with Technical (TSC) in Electronics

y  Matriculation science with Technical (TSC) in Mechanical trades as further

three variants of the Matriculation technical level

We have got another building for this purpose; further we handed over our initial

primary-middle section to a third party and only focus our attention to

matriculation section. We decided to have these students with us for further

education instated of let them go to other educational institute.

Therefore we step ahead and introduced another new package of intermediate

levels with science & commerce and promote our school to a college grade.

y  Intermediate Science (F.Sc) with two variant

o  F.Sc with (Math, Physics, Chemistry)

o  F.Sc with (Biology, Physics, Chemistry)

y  Intermediate with (I.Com)

Furthermore in technical side we introduced DAE Program as a our new brand 

y  3-Year Diploma of Associate Engineer (DAE) with two variant

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3/5  Marketing Management Assignment 1 Product system & Mixes

o  DAE in Electrical Technology

o  DAE in Electronics Technology

We added Skill Development Short Courses as a new product with two variant

y  Skill Development Short Courses

o  6-Months Short Course of Electrical Wiremen

o  6-Months Short Course of Basic Electronics

Our educational product system and mixes is being present on the next page in

tabulation form

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4/5  Marketing Management Assignment 1 Product system & Mixes

Product Mix Width

3-Y,  

i ¡   loma of Asociate

Engineer (  

AE)

DAE

(Electrical)

DAE

(Electronics)

Skill  

evelo ¡   mentShort ¢   ources

Electrical

Wiremen

Basic

Electronics

LevelMatriculation

Matric withScience

Matric withComputer

Matric withTechnicalEducation

LevelIntermediate

Intermediatewith Science

Intermediatewith

Commerce

In ElectricalTrade

In ElectronicsTrade

InMechanical

Trade

MATH

PHYSI£   S

£   HEMISTRY

BIOLOGY

PHYSI£   S

£   HEMISTRY

Carrier College of Science & Technology

   P   r   o   d   u   c   t    l   i   n   e    l   e

   n   g   t    h

   B   r   a   n   d

   V   a   r   i   a   n   t

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5/5  Marketing Management Assignment 1 Product system & Mixes

There are some definitions regarding product system and mixes are as following

Product Mix:

A range of products which companies provide to the customers for their

satisfaction and for solving their problem.

Product line:

A group of product under different names is called the product line. For example

tooth past of all companies.

Product Mix Width:

A different product unit the companies carry.

Product line length:

Number of product brands in the line is called the product line length. As greater

the number of product brands in the line as greater is the product line length.

Brand Variant:

Form, Strength, color, flavor, package, package size or addition in the ingredient

Product line depth:

Number of variant of a brand in a product line is called the product line depth.

Consistency:

Similarity between the products distribution and usage.

Line Extension:Adding the brand or variant is called the line extension.