PO Box 22789 Honolulu, HI 96823-2789 www.honolulu.aiga.org American Institute of Graphic Arts Honolulu Chapter « NON-PROFIT ORG. U.S. POSTAGE PAID HONOLULU, HI PERMIT NO 9790 www.honolulu.aiga.org PRINTING: SERVICE PRINTERS , INC . PAPER : DOMTAR P ROTERRA, KRAFT S MOOTH 24# TEXT FROM S PICERS JOIN AIGA ONLINE! Visit www.honolulu.aiga.org for information on becoming a member of AIGA Honolulu. • Make a difference in your community • Expand your design knowledge • Connect with industry professionals • Advocate design excellence If you have any questions, email AIGA Honolulu at [email protected] for more information. ASSOCIATE MEMBERS Patrick Carroll, Aja Nicloe Hicks, Myrna Mendoza, Brent Procker, Sarita Tranilla PROFESSIONAL MEMBERS Suzie Brandt, Alicia Chang, Daphne Chu, Lokelani Lum-King Cochrane, Robert Glick , Bruce Hansen, Cyndee Hata, Matthew Heim, Stephen Jonas, Lorry Kennedy, Erik Kiyoi, Karyn Yasui Lau, Brian Lavelle, C.W. Louis Law, Clarence Lee, Elsa Carl Lee, Ken Lincoln, Peter Loo, Raphael Lowe, Jonnie Marquardt, Stacey Leong Mills, Jan Olin Nakamura, David Nakashita, Michael S. Nomura, Monica O’Rourke, Barbara Pope, Janlisa Potratz, Richard Reese, Sandra Sanpei, Bonnie Taam Sakai, Oren Schlieman, Gayle Taketa, Somxay Thammas, Winston Welborn, David Yanazaki, Saedene Yee-Ota STUDENT GROUP COORDINATOR Sandra Sanpei STUDENT MEMBERS Ian Balmilero, Jamie Caseb, Jiayi Cheng, Lik-Wai Vivian Cheng, Darling Dumlao, Daryl Fujiwara, Kristin Gonzales, Lauren Hara, Chad Harada, Kirsten Jackson, Alison Kumano, Seana Lavelle, Eric Matsumoto, Henry Nguyen, Janell Nishida, Alan Odo, Dean Otsuki, Tongo Perez, Todd Saiki AIGA’s MISSION The purpose of the American Institute of Graphic Arts is to advance excellence in graphic design as a discipline, profession, and cultural force.The AIGA provides leadership in the exchange of ideas and information, the encouragement of critical analysis and research, and the advancement of education and ethical practice. The AIGA is the national non-profit organization that promotes excellence in graphic design. Founded in 1914, the AIGA advances the graphic design profession through competitions, exhibitions, publications, professional seminars, educational activities, and projects in the public interest.
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PO Box 22789Honolulu, HI 96823-2789
www.honolulu.aiga.org
American Institute of Graphic ArtsHonolulu Chapter
«
NON-PROFIT ORG.U.S. POSTAGE
PAIDHONOLULU, HI
PERMIT NO 9790
www.honolulu.aiga.org
P R I N T I N G: S E RV I C E P R I N T E R S, I N C. PA P E R: DO M TA R PR O T E R R A, KR A F T SM O O T H 24# T E X T F R O M SP I C E R S
JOIN AIGA ONLINE!Visit www.honolulu.aiga.org for information on becoming
PROFESSIONAL MEMBERS Suzie Brandt, Alicia Chang, Daphne Chu, Lokelani Lum-King Cochrane,Robert Glick , Bruce Hansen, Cyndee Hata, Matthew Heim, StephenJonas, Lorry Kennedy, Erik Kiyoi, Karyn Yasui Lau, Brian Lavelle, C.W.Louis Law, Clarence Lee, Elsa Carl Lee, Ken Lincoln, Peter Loo, RaphaelLowe, Jonnie Marquardt, Stacey Leong Mills, Jan Olin Nakamura, DavidNakashita, Michael S. Nomura, Monica O’Rourke, Barbara Pope,Janlisa Potratz, Richard Reese, Sandra Sanpei, Bonnie Taam Sakai, OrenSchlieman, Gayle Taketa, Somxay Thammas, Winston Welborn, DavidYanazaki, Saedene Yee-Ota
STUDENT GROUP COORDINATORSandra Sanpei
STUDENT MEMBERS Ian Balmilero, Jamie Caseb, Jiayi Cheng, Lik-Wai Vivian Cheng, Darling Dumlao, Daryl Fujiwara, Kristin Gonzales, Lauren Hara, ChadHarada, Kirsten Jackson, Alison Kumano, Seana Lavelle, EricMatsumoto, Henry Nguyen, Janell Nishida, Alan Odo, Dean Otsuki,Tongo Perez, Todd Saiki
AIGA’s MISSIONThe purpose of the American Institute of Graphic Arts is to advance excellence in graphicdesign as a discipline, profession, and cultural force.The AIGA provides leadership in theexchange of ideas and information, the encouragement of critical analysis and research,and the advancement of education and ethical practice. The AIGA is the national non-profitorganization that promotes excellence in graphic design. Founded in 1914, the AIGAadvances the graphic design profession through competitions, exhibitions, publications,professional seminars, educational activities, and projects in the public interest.
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AIGA HONOLULU CHAPTER FALL 2004
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S PA R K/N E W S L E T T E R O F A I G A H O N O L U L U C H A P T E R
S PA R K L O G O: FA L L O N L E E, PA P E R: D O M TA R P R O T E R R A, K R A F T S M O O T H 24# T E X T F R O M S P I C E R S, P R I N T I N G: S E RV I C E P R I N T E R S, D E S I G N: K A RY N YA S U I L A U
C O N T R I B U T I N G W R I T E R S: W I L L I A M K A M A N A‘O L A N A M I L L S, S T E P H E N G O S S, S TA C E Y L E O N G M I L L S, L O K E L A N I C O C H R A N E,J E R E M Y B E N N E T T, D AV E YA N A Z A K I, C L I F F O R D C H E N G, M I C H A E L N O M U R A.
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CONTENTS
Letter From The President | Bonnie Taam Sakai | 3
VICA Workshop: Designers of Tomorrow | Stephen Goss | 4
Featured Article: How the AIGA Honolulu Chapter
Endowment got created | William Kamana‘olana Mills| 6
Endowment Fund: Jane Suganuma | Stacey Leong Mills | 9
People Smarts! | Lokelani Cochrane | 10
In? Design Out? Quark | Jeremy Bennett | 11
AIGA Website | Dave Yanazaki | 12
AIGA Calendar of Events | 13
The Last Word: Clifford Cheng | 14
Spotlight Member: Michael Nomura | 14
Spotlight on AIGA Honolulu Chapter | 15
10 11 12IN? DESIGN
OUT? QUARK
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SPARK: The Voice of AIGA Honolulu
Letter fromthe PresidentBONNIE TAAM SAKAI
—all of which made a significant impact on an individual or community. Our goal is to helpothers, but more importantly to provide an opportunity for growth that will lead to newaspirations, new passions and a new generation of leaders. It’s about making our mark,leaving a positive impression for greater things to come.
AIGA Honolulu Chapter thanks our members and those in the design community forhelping us get closer to that goal. We’ve been able to set a better foundation for designstudents through our VICA high school workshop, and rally participation to form our onlystudent group at Honolulu Community College. Also, partnering with institutions,companies and organizations that provide professional development has proven to be successful.
In addition, AIGA Honolulu Chapter has recently established an endowment fund that willensure the growth of our profession by supporting Hawai‘i design students throughscholarships. In turn, we hope they develop their skills and talents and apply them in theworkforce. Perhaps, they will also give back to the community that gave them theopportunity to excel—perpetuating our chapter’s efforts and strengthening the designpresence and spirit in Hawai‘i.
Leave your lasting impression by becoming a member, volunteering your time andsupporting our programs and events throughout the year.
At some point in our lives, we’ve all played the role of a mentor, a teacher, a consultant, an advocate
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As designers, we are a rare breed. We look to many sources in our constant search for inspiration.
VICA WORKSHOP
Designers of Tomorrow:Inspiration is a two-way streetBY STEPHEN GOSS
As we become more experienced in our chosen profession, thetendency is to fall prey to the “Been there, done that” syndrome.Anyone who feels that should spend some time with the designers of tomorrow.
I had just that opportunity when I participated in the second annualAIGA & VICA (Vocational & Industrial Clubs of America) two-dayworkshop. Tasked with enlightening a room of nineteen teenagers,from Mililani, McKinley, Radford, King Kekaulike and Aiea, with the“I'm bored, so wow me look” proved to be not as easy of anundertaking as I originally thought.
Eight other design professionals and I were responsible to facilitatethis workshop. Our agenda was a simple one—to introduce potentialcreatives to the design process that we encounter in the real world. Iftheir early inspiration leads them to a design career, we wanted to givethem a taste of what to expect.
The project was to create a poster design. We chose a public servicetopic, and asked them to target the market they knew the best—theirpeers. Separated into teams, they tackled public service topics rangingfrom Alcohol, Speed (racing), Drugs, and Tobacco (smoking). Thestudents brainstormed concepts, sketched their layouts and sharedtheir ideas with others in their own group. Although some struggled with this process, in the end, they were amazed by thedifferent perspectives everyone contributed and the level of creativitybrought to the table. The facilitators were equally impressed by thestudents’ efforts.
By the end of the first day, they left with their homework assignmentsin hand, complete with bewildered expressions. I had the feeling thatmaybe we had scared a few away from a life of design, and doubtedwhether some would return the following day.
What a difference a day makes! When they returned, I was amazed bythe array of talent the seemingly confused teens possessed. Everyconcept was relevant, with the conceptual execution ranging fromgood to excellent. They utilized mediums from illustration andgraphics to photography and photomontages. They explored humor,fear, anger, and sadness. A large percentage of them had skills that Ididn’t develop until I was in my late 20s.
It dawned on me that I was looking at the next generation of designers,and maybe even a few potential superstars. All it would takewas passion, inspiration, and a little guidance.
We as design professionals can and should providethat guidance. We have so much knowledge andexperience that can affect the lives of theseaspiring designers, and ultimately the future ofthe design profession.
In the end, I think both the students andprofessionals were inspired by the experience. I know I was.
...I was looking at the next generation ofdesigners, and maybe even a few potentialsuperstars. All it would take was passion,inspiration, and a little guidance.
“
Recently, on a beautiful summer evening, Kahala Mall was filled withdrugs, smoking, drinking, and speeding roadsters. Well, not exactly.No, this wasn’t an AIGA Thirsty Thursday gone bad—rather, it wasthe culmination of the AIGA and the Skills USA/Vocational IndustrialClubs of America (VICA) 2-day workshop on Poster Design (seeaccompanying article). Nineteen student-designed graphic posterstouting the dangers of drugs, tobacco, alcohol and speeding weredisplayed for a one-week period at the Kahala Mall special events area near the Watch Station and Macy’s. Viewed by hundreds ofshoppers and mall-goers over the weeklong display period, the exhibitprovided students a rare opportunity to display their graphic work to the general public.
At the June 28th Poster Design Exhibit opening, anxious VICAstudents, their proud parents, active school administrators, andprofessionals within the design community were able to mix andmingle. The gathering provided a prime occasion for high schoolstudents, along with their parents, to discuss educational and careerpaths with practicing designers. Students were able to validate their vocational interests by comparing notes with other students, as well as with real-life designers while parents were able to meetprofessionals and to ask first-hand what exactly does a designer do?
Of almost equal importance was the opportunity for the general public to see a showcase of young, emerging talent and to comparehow successful each student was in graphically communicating a
socially relevant message.
Special thanks to Erik Kiyoi for coordinating the Kahala Mall exhibitvenue and to VICA coordinators Arlene Kihara and Todd Yoshizawa.Mahalo to Karyn and Eric Lau, Alan Low, Bonnie Taam Sakai, CliffCheng, Todd, Arlene and Erik for helping set up the exhibit. Kudosalso to Dave Yanazaki, Stacey Leong Mills, Loki Cochrane and Arlenefor a fabulous reception, and special thanks to Cyndee Hata, Loki, and Todd for breaking down the exhibit.
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K A H A L A M A L L H O S T S
P o s t e r De s i gn E xh i b i t
VICA students , teachers and AIGA vo lunteers . . . insp i red , pass ionate and ready fo r more .
BY ALAN LOW
”
As designers, we are a rare breed. We look to many sources in our constant search for inspiration.
It all started with an auditI’m not a graphic designer. However, I am an advocate for the printand graphic design professions here in Hawai‘i. As such, I volunteerfor AIGA in any way that I can through my wife Stacey.
When I worked for the Legislative Auditor’s Office, I was part of theteam conducting the audit of the University of Hawai‘i Foundation. Aspart of the background research, I had to learn as much as I couldabout their investment, operations, and donations. I was also assignedto look into their endowments and compare it with endowmentsthroughout the nation by contacting the presidents of Foundations inColorado, Alaska, UCLA, Texas A&M, etc. Hmmmm… I wonder if anendowment is something AIGA Honolulu would be interested in.
What is an endowment?Breathe in. Basically, an endowment is a permanent fund bestowedupon a university, museum, or foundation, to be used for a specificpurpose. Endowments are made up in two parts, the principal, and theaccrued interest. The principal balance is managed and invested by afoundation which targets a specific annual interest to be made (ie. 4-6%interest annually). Most endowments are considered restricted, that is,the principal balance cannot be expended. The annual interest made onthe endowment’s principal balance is used to fund a specific purpose,such as scholarships. For instance, if you were to create a $30,000student scholarship endowment at the University of Hawai‘iFoundation, the Foundation would invest that money, and the annualinterest made on the investment (let’s say 5%) would provide $1,500 inpotential scholarship funds (minus the Foundation’s administrativefees). Technically, these scholarships can continue to pay out
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ENDOWMENT FUND
H O W T H E
AIGA Honolulu Chapter Endowment W A S C R E A T E D
BY WILL IAM KAMANA‘OLANA MILLS
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scholarships forever. Endowments are not limited to student tuitionscholarships. They can be used to pay for books, maintenance, facultyparties, or whatever the contributor chooses. Breathe out.
I educated Stacey about endowments, which sparked her interest in thematter. During the March 6, 2004 AIGA Board retreat Stacey spokebriefly about endowments. The Board tasked Stacey to look intoendowments further.
Personally, I wasn’t optimistic either. Endowments require money… alot of money… to get off the ground. Basic endowments start at$30,000, and advanced endowments run into the millions. Where in theworld would we get such money?
The Native Hawaiian Chamber of CommerceOn April 23, 2004, Stacey and I were invited by Kaulana Park,President of the Native Hawaiian Chamber of Commerce, to attendtheir annual ‘O
-‘o- Awards, which pays honor to outstanding Hawaiian
community leaders. During that function, I ran into Kalei Stern,Scholarship Officer for the Hawai‘i Community Foundation.(Kaulana, Kalei, and I all worked at OHA in the past. We’re all oldfriends) After chit-chatting with Kalei about the usual stuff (familyand friends) I queried her about scholarships, scholarship funding, andendowments. Coincidentally, she mentioned one particular scholarshipendowment that was underwater (ie. below historical value) andfinanced a program which no longer existed. Considering the fact thatthe scholarship no longer had a viable purpose and was on the edge ofbeing dissolved, this could be a perfect opportunity for AIGAHonolulu to re-activate this endowment and move its managementunder the local AIGA chapter.
The name of this underwater scholarship endowment was the JaneSuganuma Memorial Scholarship Fund.
An endowment. One step closer to reality.I drafted a proposal explaining what AIGA is, along with a request forAIGA to assume control and administer the Jane Suganuma MemorialScholarship Fund. On June 10, 2004, Stacey met with the Hawai‘iCommunity Foundation, and presented the proposal to take over thefund, and commit $10,000 of AIGA monies to bring the endowmentabove water (ie. above historical value) and to allow immediate payoutsof scholarships to graphic design students.
After hearing Stacey’s presentation, HCF staff thought the proposalwas a good idea, and stood a good chance of being approved by theHCF Board of Directors. (The HCF Board of Directors must approveall amendments and transference of endowments.)
Once initial commitment was obtained by HCF staff, Stacey presentedthe idea to the AIGA Board on July 8, 2004. The administration of, and$10,000 contribution to, the scholarship fund was passed by aunanimous vote.
On July 12, 2004, an ad hoc committee of AIGA convened to discussthe criteria and selection of scholarship recipients.
On September 11, 2004, the Hawai‘i Community Foundation Board ofDirectors voted to approve the transference of the Jane SuganumaMemorial Scholarship Fund to AIGA.
Thus begins a new chapter for AIGA Honolulu, in its first long-termcommitment to education. The establishment of the AmericanInstitute of Graphic Arts (AIGA) Honolulu Chapter Endowment inMemory of Jane Suganuma.
William Kamana‘olana Mills is Special Assistant at the Department of HawaiianHome Lands.
From le f t to r ight : Stacey Leong Mi l ls , Wi l l iam Kamana‘o lana Mi l ls , Kathar ine P. L loyd (HCF Genera l Counse l & Vice Pres ident o f Char i tab le P lann ing) , and Kale i S tern (HCF,Scho la rsh ip Of f icer ) .
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ENDOWMENT FUND
Jane Suganuma, a role model forstudents and professionals alikeBY STACEY LEONG MILLS
Jane Suganuma was an employee of Milici Valenti Smith Park forapproximately 25 years and became Vice President—print production.Remembered as always being professional, Jane dressed immaculately.She addressed her colleagues and vendors with a courteous demeanorthat spoke volumes about Jane—the businesswoman. Jyun Kanemura,a sales representative at Edwards Enterprises recalls Jane from the dayshe serviced her when he worked at Honolulu Graphic Arts. She neverbowed to the pressures of deadlines and operated with ease. Hedescribes her communication style as “a tone of voice that wasconcerned, never demanding, but always graciously asking—making itimpossible for us to let her down and be less professional than she was.”
A major source of experience, Jane advised art directors, productionstaff, traffic managers, account execs and even her bosses of how to dothings, where to go, and what to do. “Jane was everyone’s ‘right-hand’gal,” recalls Edith Kawashima, past manager of HGA and currentoffice manager at Clarence Lee Design. Dale Kono, former co-workerremembers, “Print production is a very high pressure, demandingjob… but no matter how much pressure Jane was under, she always
kept her cool and I don’t ever recall Jane raising her voice to her co-workers or vendors.” It is no wonder that Jane was regarded withmuch respect amongst her peers.
Those who knew Jane, remembers her as a woman of thin stature, butwith a healthy glow and positive aura. Although fit to begin with, Janewas an avid and dedicated walker. It was on one tragic Sundaymorning that Jane became a victim of a hit and run accident during oneof her regimented walks.
Professional, dedicated, knowledgeable and passionate.This is how people described Jane Suganuma, the womanmemorialized by the AIGA Honolulu scholarship endowment. In times of constant change and evolution in our graphic designindustry, it is refreshing to have an endowment that exists inperpetuity… a scholarship that commemorates a woman that practicedbusiness with the fervor and exactness that design students can model.AIGA Honolulu is proud to rebuild the Jane Suganuma scholarshipendowment in memory of a person that exemplifies outstanding workethics, near perfection, graciousness and determination.
An inspiration then, Jane will continue to be a role model.
Stacey Leong Mills is the AIGA Honolulu Chapter Endowment in Memory of JaneSuganuma Chairperson and current AIGA Honolulu Chapter Sponsorship Chair.
...Print production is a very high pressure,demanding job… but no matter how muchpressure Jane was under, she always kept hercool and I don’t ever recall Jane raising hervoice to her co-workers or vendors.
”“
GET PEOPLE SMART SEMINAR
People Smarts! Valuable lessons to helpyou cope with everyone around you!BY LOKELANI COCHRANE
Communication. One of the most important, if not THE most important tool we have in the world today.
Good communication is elusive most times, leaving thoseattempting to use this tool with confused ideas of whatthe heck happened... “How did that simple job, thatmeeting, or that discussion go so horribly awry!”Simple. A lack of proper communication. Something I
am unfortunately familiar with, which is why I jumpedat the chance to attend the most recent design business
seminar, GET PEOPLE SMART, hosted by the AIGA HonoluluChapter and the Hawai‘i Printer’s association.
GET PEOPLE SMART, facilitated by Sarah Kalicki-Nakamura ofTH!NK, was a fabulous seminar to learn about how we communicateand how others respond to us. It was both an entertaining ANDeducational seminar that seemed to leave the graphics and printingindustries buzzing with behavioral chatter. Sarah created an energetic,interactive environment for learning about people skills using theDISC Classic Profile®—a four-quadrant model that describes four dimensions of human behavior (Dominance, Influence,Steadiness, and Conscientiousness).
During the interactive session we briefly reviewed our personal onlineself-assessment which revealed our natural behavioral tendencies onthe job (apparently I am a High “C,” Secondary “S”). Sarah helped usto understand the basics of our highest DISC dimension(s), as well asour potential strengths AND weaknesses through a variety of exercisesperformed with our fellow “D”s, “I”s, “S”s and “C”s. Of course the“D”s and the “I”s gave the most unique and creative presentations,followed by a more direct and detailed approach by the “S”s and “C”s.I found myself pleasantly surprised that most people thought I tendedto be relaxed and easy-going. I have never seen myself that way, buthey, it’s nice to know that that is the perception. I wasn't the only onecaught off guard either. It seemed that a lot of the participants weresurprised with the results, but the overall response seemed to be that ofsatisfaction. Satisfaction that we now have the tools to help us betterunderstand ourselves, reduce conflict and improve relationships, onand off the job! Behavioral responses are situational so it seems logicalthat if we learn how to interpret the situation, then we can adjust ourbehavior to achieve the most clear and concise communication possible.
After all, we are in the business of communicating, right?
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InDesign 2 was released right around the time that Joots opened it’sdoors. Because of all of the industry buzz about it being a “Quark-killer”and our firm’s lack of legacy QuarkXpress documents, we choseInDesign for all of our page layout needs.
Collectively, there are 29 years of Quark experience at Joots. Was themove to InDesign going to be worthwhile? With all of the Quark vs.InDesign reviews being released, it sounded like InDesign had reachedfunctional parity with QuarkXpress, so the reason to go with InDesignended up being, more than anything else, a financial one. Consider thefollowing costs: QuarkXpress $1,045 + Photoshop $649 + Illustrator$499 + Acrobat Pro $449.00 = $2642. Multiply that by two designersand you get a cost of $5284 for software alone. For a small creative firmthat is just starting up, the Adobe Creative Suite ($999.00 + AcrobatPro $449.00 = $1448) is a far more attractive option. Multiply that bytwo and you get $2896—almost half the cost of going with Quark.(Additionally, because InDesign was so new and Adobe really pushedto gain market share by creating Apple/Adobe cross promotions thatgave free copies of InDesign away with purchases of new G4s).
Purchase cost aside, one of the things that made InDesign a validoption was the excellent support provided by our local service bureaus.Adobe maintains a list of all of the local service Bureaus that acceptInDesign files on its website. Knowing that there were other companiescommitted to this software package reinforced our decision. (If you are interested in finding an Adobe Solutions Network (ASN) service provider, go to http://partners.adobe.com/asn/partnerfinder/printserviceprovider/index.jsp and select “USA” and “Honolulu” and their website will tell you which vendors support which Adobe products.)
OS X support—InDesign was there first. There was no way I wasgoing to install and support OS 9 and OS X for all of the computers inour shop. Maintaining one operating system for four users is enoughwork—there was no way I was going to support two. Once I had OS X installed, I installed Suitcase and InDesign, moved some fonts
around and I was ready to go. Because I didn’t have to install OS 9, Ididn’t have to worry about getting Classic (OS 9 running on top of OS X)to recognize the fonts that Suitcase had activated in OS X, or have toinstall the older version of suitcase for when someone wanted to bootinto OS 9. InDesign 2 is OS X native, but operates perfectly in OS 9 as well.
Stability—InDesign’s autosave feature is great. InDesign writes a“temp” file to your hard drive while you work, so it automatically savesas you go. Should the software or system crash while you are working, the next time you launch InDesign, it automatically opens thedocument to the last place you worked on. No more hours of lost workand no more carpal tunnel syndrome from hitting “cmd + save” everytwo minutes.
Sandee’s presentation really confirmed our decision to use InDesignover Quark. She showed us some of the cooler features of InDesign CSand was a great resource for workflow information. With it’s ability toplace layered photoshop documents in multipage layouts, and its hi-respreviews, InDesign saves time by making the design & productionprocess far more flexible and fluid. The features that she demonstratedthat excited me the most were the separation preview, which is a greatway to proof how your projects will separate prior to output (prepresspros rejoice!) and nested styles, which, while complicated, offer anunparalleled level of control over type and the way it is styled. Anyonewho has had to work on a multipage, text-heavy project would do wellto figure this feature out.
With InDesign, it seems like Adobe listened to the needs of bothdesigners and prepress professionals and delivered a tool that ispowerful and easy to use. After relaying the information I had gleanedfrom Sandee to my partners, the decision to purchase the InDesign CSupgrade was based on solid fact. As soon as our IT budget permits, I am upgrading everything to the CS version, and can’t wait to see whatthe next release of InDesign delivers.
As the de facto IT guy at Joots, I make a point of attending every softwarerelated seminar that the AIGA sponsors. It was because I needed to give mypartners real reasons to upgrade our software (“it’s newer therefore better”doesn’t cut it) that I looked forward to the InDesign CS presentation thatSandee Cohen gave in March.
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IN? DESIGN OUT? QUARK
Why I InDesign?BY JEREMY BENNETT, JOOTS
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AIGA WEBSITE
Catch the wave!BY DAVE YANAZAKI WWW.HONOLULU.AIGA.ORGWe are proud and excited
to announce that ourredesigned web site has been launched! Designed bythe Web Chair(that would beme) and Todd Masui of PCFVirtual Advertising +Integrated Marketing, thenew site aims to facilitatecommunication and theexchange of information
between the local design community and provide designers and otherindustry professionals with a powerful resource for graphic design inHawai‘i. The new web site provides a number of new features that willbenefit Honolulu Chapter members such as online registration andpayments for events, e-newsletters with online registration, design andeducation resources for graphic designers and the business community,job and internship listings, and more detailed information onindividual National AIGA members.
As we begin to unfold new events and seminars, we plan to utilize theweb site to it’s utmost potential, with online registration and paymentsand up-to-date information on event details. Members have alreadyreceived a number of e-mail blast updates on upcoming events. The e-mail blast is one of many server applications that AIGA National hasprovided to local chapters to use to help make chapter duties moreefficient (so we can spend more time at Thirsty Thursdays). If you area National AIGA member or a Friend of AIGA, be sure to update youre-mail address to ensure you receive monthly updates on upcomingevents, seminars, new job and internship listings.
The Resources section is a new section created to provide designers andthe business community with helpful information on graphic designand education. For the designer, the resource section will arm memberswith useful contact information to local printers, photographers,stylists, illustrators and other critical industry contacts. HonoluluChapter plans to find contributors to write articles about creative andbusiness topics geared for graphic designers. For the companies
searching for graphic designers, we will provide useful information todirect businesses with finding potential designers for the job andproviding contacts to AIGA design members. Lastly, the educationsection will be dedicated to providing resources for educators andstudents with upcoming programs or seminars and contactinformation to key design educators in Hawai‘i.
Many local designers have been faced with the issue of relocating orswitching jobs, due to your major bill-paying account packing up andconsolidating half-way across the nation or because you got the 3-yeardesign itch to try something new. Hopefully our new job andinternship listing section will help you with your new job hunting. Wewill soon be sending “hot of the press” email blasts to members toinform them of new job opportunities in the community (another greatreason to become a member!).
Lastly, Honolulu Chapter plans to provide more for our membersthrough the internet. Each AIGA National member will “eventually”have an individual member page with contact information, portfoliosamples, and service offerings. So, in addition to providing localNational members with another useful marketing tool, members whoget lost in coding HTML, ASP, PHP, and XYZ will be able to maintainand update their profile easily on the Honolulu Chapter site throughany web browser (keep in mind, we said “eventually”).
Many of these offerings are still being implemented and webvolunteers are still being recruited for a number of duties. In additionto becoming the online hub for graphic design in Hawai‘i, we areexcited to utilize this tool to help advocate our profession, educate,strengthen, and encourage our design community, facilitate theexchange of information and creative ideas, and mostly to harassmembers with multiple e-mail blasts to make sure they show up tofuture events! If you have any questions or comments regarding our new web site or if you are interested in volunteering to helpmaintain and develop the site, please e-mail Dave Yanazaki [email protected].
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AIGA CALENDAR
Calendar of Events
‘OKAKOPA O C T O B E R
NOWEMAPA N O V E M B E R
KEKEMAPA D E C E M B E R
W i n e T a s t i n g a n d A r t A u c t i o n
10.28 Thirsty Thursday at Dave and Busters | 5:30–8:00 pm
11.05 Wine Tasting and Silent Art Auction at Pineapple Room | 6:00–9:00 pm11.18 Thirsty Thursday (Location TBD) | 5:30–8:00 pm11.30 Shoptalk: Kelly Goto at UH Art Auditorium | 6:30–10:00 pm
On Friday, November 5th, AIGA Honolulu Chapter will be hosting “Gratifyyour Senses” our first wine tasting and silent art auction. In these fast andfurious times, we encourage you take breath, slow down, sip some wine andparticipate in a little friendly competitive bidding. Support your local designcommunity by attending and by inviting your favorite client, relative or friendto share in the festivities.
Proceeds from this event will benefit the AIGA Honolulu Chapter Endowmentin Memory of Jane Suganuma. This endowment gives each of you theopportunity to ensure the continual growth of our profession by supportingHawai‘i design students through scholarships. In turn, we hope that thesedeserving students will strive for excellence and meld with our local work force.Payment for silent auction items must be paid in full that evening. All monieswill be passed directly to the AIGA Honolulu Chapter Endowment on site bycash or personal check. All donations to the endowment are 100% tax deductible.
If you would like to donate to the endowment, but not able to make this specialevent, you may download a donation form from our web site at:www.honolulu.aiga.org. Reserve your space online with a credit card athttp://wineart.mollyguard.com.
Every now and then, we all have the urge to do somethingfor the good of everyone… something that we can feelgood about and know that somehow; we’ve played a partto make this world a better place. Fortunately, we’ve madeit easy to live out the “philanthropist” in you.Furthermore, it is 100% tax deductible.
Contributing to the AIGA Honolulu Chapter Endowmentin Memory of Jane Suganuma is easy and a noble deed. Asdesign professionals, we understand the importance ofinvesting in our design industry and encouraging studentsto pursue careers in design. This new endowment fund willaward $1,000 scholarships to two students each year.However, with your contribution added to the endowmentprincipal, we hope to award more and more scholarshipseach year.
Donation forms are available for download from our web site.
Communi ty Minded
Gratify Your Senses
Friday, November 5, 20046pm to 9pmThe Pineapple Room | Ala Moana Center$45 member / $55 non member
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Thi rs ty Thursday, September 30: AIGA Honolu lu Chapter, f r iends and Honolu lu Communi ty Co l legestudents mixed and ming led at A Mat ter o f Taste .
PAST EVENTS
AIGA Members Luncheon at The Wi l lows, Ju ly 14th : Th is was one not to miss! Members caughtup on the la test goss ip and up-coming events in s to re fo r our chapter.
What are your favorite kinds of clients?
Clients that enjoy their work and who we share mutual respect.
Aloha shirt? Polo shirt? T-shirt?
Sometimes. Seldom. Frequently.
If you were to use only one font family, what would it be?
Avenir.
What do you enjoy most about graphic design?
Coming up with fresh, yet appropriate solutions for our clients.
What kind of system are you working on? Computer?
Operating system? Printer?
All Macs. OS 9.2.2. HP.
Mouse? Monitor? Speakers?
MS. Mitsubishi. None at office.
What is your favorite beverage to start the day?
Starbucks venti of the day.
What is your favorite bathroom reading material?
Philosophy packaging.
What is your latest and greatest gadget?
RDC1 isolation cones.
SPOTLIGHT MEMBER
Michael NomuraOwner of Nomura Design
AIGA MEMBER SINCE 1995
11.04.99Borders Ward. I wascruising in the designsection when a man satbehind me and started to spout off some words out loud.
They were random words,mostly phrases. At first Ithought he was having apsychotic episode, and that I should move.
But then I started to listen to him.
I started jotting the wordsdown on the back of aninvoice I had in my pocket. I saved that list for somereason and I have it posted in my office in hopes of oneday making sense of thatbeautiful mind.
This collection of wordsrepresents about 1/8 of hiswhole rant.
What does this have to do with design?
If you LOVE design, LIVEdesign. Be a sponge and soakeverything up.
THE LAST WORD
Live DesignBY CL IFFORD CHENG
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The opinions and views of the articles in this publication are those of theauthors and do not necessarily represent the views of AIGA Honolulu.
AIGA is able to provide a forum for professional exchange, sharing of resources,hosting guest speakers, educational opportunities, social and community basedevents through the support of members and sponsors. Please support those whosupport AIGA.
Get Involved!If you would like to submit an article or write a review for “The Last Word” Column, please contact [email protected]. Get involved and make your voice heard!
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