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ASSOCIATE WITH EXCELLENCE
ASSOCIATE WITH EXCELLENCE
ASSOCIATE WITH EXCELLENCE
Welcome to Coldwell Banker®
Your Coldwell Banker Systems and Tools
Career Development through Education
Name Recognition & Marketing
Coldwell Banker Recognizes and Awards You Getting Started
The Cendant Advantage
Career Checklist
Coldwell Banker Concierge®
Discover the e-World of Coldwell Banker
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Welcome to Coldwell Banker®
Quality Service. Innovative Tools.
To be a part of the
Coldwell Banker brand
is truly to belong to the
premier full-service
real estate company
in the world!
• Integrity• Leadership
• Professionalism• Vision
• Performance
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Coldwell Banker Core Values:
Your Coldwell Banker® Systems and Tools
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“Thanks to the Coldwell Banker marketing system, five of my 16
listings have sold in the past couple of months. I can link these sales
directly to this marketing strategy. It works!”
–A Coldwell Banker Sales Associate, .
Business Development System
• Just Listed, Just Sold Materials.
• For Sale By Owner, Expired Listings and direct mail programs.
• Coldwell Banker Business Card CD
• Open House materials
• Personal promotion brochures and flyers
• Farming newsletter and postcards
• Customer follow-up programs
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Your Coldwell Banker® Systems and Tools
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“I use the Coldwell Banker Seller Services materials and Dress Your
Home for Success. My clients comment on how professional my presentation is. It has helped me to obtain several listings. We are far
ahead of the competition.”
–A Coldwell Banker Sales Associate, Commerce, Michigan.
Buyer Services System
• Print & multimedia presentations
• Customizable print pieces
• Coldwell Banker Buyer Services Guarantee
• Coldwell Banker HomeBuyer Guidebook
Seller Services System
• Customizable print & multimedia presentations
• Coldwell Banker Seller Services Guarantee
• Seller Disclosure materials
• Home Enhancement Guidebook
• Blue Ribbon Preferred program
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Career Development Through Education
Take advantage of all that Coldwell Banker University® has to offer.
Coldwell Banker University delivers a wealth of classes in diverse settings, such as:
• Traditional classroom environment• At national events• By Web-ex and CD-ROM• Through Coldwell Banker University
virtual classroom• On demand learning available 24/7 on cbu.com
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Faststart Training Program
In order to succeed in this highly competitive business you need to have the right Tools as well as the right Skills. Well, nobody comes close to
Coldwell Banker when it comes to tools but where can you learn the essential skills that will
put you ahead of the seasoned Realtors in today’s market. At Coldwell Banker Schweitzer we offer a special program called Faststart. You
will learn:
Faststart Class Outline
cbu.com
You decide when and where to learn.cbu.com offers:
• On-demand learning available 24/7
• Courses at a lower cost than traditional methods
• Instant access to live training information
• An expansive online course catalog
• Continuing education credit
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Discover the e-World of Coldwell Banker®
CBNethttp://cbnet.coldwellbanker.com
CBNet provides access to information about all Coldwell Banker tools andsystems, industry updates, and more!
• Access to the latest listing, selling and prospecting tools
• Statistics
• Downloadable logos and images for marketing
• Online event registration
• My CBNet – A customizable home page
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“CBNet is a gold mine of information. I take my hat off to all those who take the time to give their
tips and advice to other agents. It makes my life easier!”
–A Coldwell Banker Sales Associate, Billings, Montana.
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Name Recognition & Marketing
Generating Leads for You; Building Brand Awareness for us all.
• Advertising appears nationwide onmajor television and cable stations
• HomeBuyers know the Coldwell Banker® system from coast-to-coast
• Marketing planners are developed to leverage the brand name even more
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MarketingNewspaper Advertising
We maintain a strong presence in all of Metro Detroit's most popular local newspapers. AdvertisingOur local newspaper advertising will promote your listings in the newspapers best suited for your market area including...
Resource PromotionOur advertising in the market's most widely-read newspapers will lead buyers directly to the many other resources we use to promote your listings.
Buyer's GuideOur exclusive Buyer's Guide is a powerful tool for marketing your listings directly to active homebuyers.
Every Day Until It's Sold
Effective advertising
Wide distribution
Easy - To - Find Information
Your listings will be pictured in our Buyer's Guide every day- 24 hours per day, 7 days per week- until it's sold.
Over 44,000 of our Buyer's Guides are distributed 10 months per year, free of charge throughout Metro Detroit for potential buyers.
Over 70% of our buyers find us, and your listings, by reading our Buyer's Guide.
With properties grouped by city and price, our Buyer's Guide is one of the most convenient home search tools available to homebuyers.
coldwellbanker.com
Coldwell BankerReal Estate Corporation’s Award-Winning Web Site
• Averages more than 600,000 visits per week
• Effective lead-generation resource for Sales Associates
• Provides direct contact to local Sales Associates
• Offers Personal Retriever® services, 360-degree virtual tours, and other online features
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“One of my recent clients contacted me after seeing my profile page on coldwellbanker.com. I found them the perfect home AND got a referral
from them. It would have never happened if it weren’t for
coldwellbanker.com!”
–A Coldwell Banker Sales Associate,
Cumberland, Rhode Island.
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OnlineOnline
Our link for Internet consumers to your homeOver 2,000,000 consumers view our listings on the Internet
When Coldwell Banker Schweitzer Real Estate lists your home, not only is it featured on our website, it will also appear on Realtor.com, Coldwell Banker Online, MSN’s HomeAdvisor.com and HarmonHomes.com. Consumers can be linked from all of these sites directly to www.cbschweitzer.com where professional Sales Associates are available to present details about your home.
www.cbschweitzer.com
www.coldwellbanker.com www.realtor.com www.houseandhome.msn.com
Coldwell Banker® Recognizes and Awards You
Monthly, Quarterly and AnnualAwards are available to Sales Associates in a range of categories such as:
• Top 25 Sales Associates
• #1 agent in each state
• Adjusted gross commission
• Total units
• Schweitzer’s Real Estate Award’s include:
– Top 30
– Annual Awards Celebration
– Monthly Outstanding Performance Awards
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President and CEO Alex Perriello (right) Brokerage-Woodside, San Ramon, CA.
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Events and Networking
Coldwell Banker Real Estate Corporation offers education and networking events throughout the year, including:
• International Business Conference
• Elite Retreat
• Sales rallies
• Town Hall Meetings
• Annual Company Expo
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Coldwell Banker Concierge®
Benefits to the Sales Associate:
• Builds professional esteem• Builds customer loyalty• More referrals• Repeat business• Higher customer satisfaction
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“My latest closing went very smoothly, thanks to Coldwell Banker Concierge
taking care of disconnecting my client’s utilities. Thanks, Concierge!”
–A Coldwell Banker Sales Associate,
The Coldwell Banker Conciergeprogram provides an unmatchedlevel of service that supplies customers with value-addedproducts and time-saving services.
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Career ChecklistCompare your office with a Coldwell Banker® affiliate office:
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Personal Action Plan development √Challenging work environment √ Synergistic office atmosphere √ Lead generation systems that get results √ Ongoing education for your experience level √ Recognition programs for your achievements √ Ability to work independently √ Continuous management support √ State-of-the-art technology developments in business tools, e-schools, etc. √ Comprehensive prospecting, marketing and sales tools that distinguish you from the competition √ Local and national TV advertisements designed to drive business to you √ Outstanding global brand reputation √ _______________________________________________ √
Coldwell Banker Current office
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The Cendant Advantage
Belonging to the Cendant family as a Coldwell Banker® affiliate has manyadvantages for Sales Associates andtheir customers.
Some significant cost savings include:• Vacation resorts• Car rentals• Cellular, telephone and computer equipment• Custom software for accounting and lead management• Home warranty • Home security systems and more!
In addition, the Cendant Global ReferralNetwork provides referral opportunities frommore than 8000 real estate offices worldwide.
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Getting Started
Qualities and skills you need to succeed:
• Self-motivation
• Ability to run a business
• Organization and good time management
• Computer and technology resourcefulness
• Excellent communication skills
• Ability to take guidance and direction
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Steps to start a career with a Coldwell Banker Schweitzer:
• Complete all academic requirements and pass your state or provincial real estate exam
• Complete and work a business plan
• Generate commission income from sales
• Maintain an active inventory of listings
• Pursue and gain daily contact with customers
• Stay abreast of industry trends
• Participate in office coaching“I can already see a difference [after three weeks]
the Coldwell Banker name has made in my business with clients and other
realtors in the community.”
–A Coldwell Banker Sales Associate,
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Marketing Department
Education Department
CB Mortgage
Home Warranty
Title Company's
Closing Coordinators in Each Office
Full Time Management and Support Staff
High Speed Computer Access at Each Desk
Top Producer Contact Management
Complimentary Website and Email
Coldwell Banker Schweitzer Advantages
Schweitzer Story
Schweitzer Story
A history of innovation. History may only be important as a learning experience to those who have lived it; but, to people considering affiliating with a company, history gives insight and a look at the firm's foundation.
In 1953, my mother --Violet Schweitzer--entered the real estate industry as a sales associate for a local firm. She later became the office manager and in 1962, she and a partner bought the firm. In 1966, her partner retired and she established Schweitzer Real Estate, Inc. Within a few short years, it grew to be the largest independently-owned real estate firm in the Detroit area. My mother's substantial growth was based on two important philosophies: developing knowledge through training and a commitment to customer service.
I joined the firm in 1967 as a sales associate and became president in 1972. In 1990, we affiliated with Coldwell Banker. Coldwell Banker Schweitzer operates 14 offices with over 600 sales associates, selling a volume of over $3.5 million per day in residential real estate.
Over the years, our company has received recognition locally and nationally. We consistently receive awards as the #1 Affiliate in the 13-state Midwest Region of Coldwell Banker and consistently rank as one of the top affiliates nationally. Both Crain's Detroit Business and Real Trends, a national industry newsletter, rank us among the Top 100 residential real estate firms in the country.
Our business culture is rapidly changing, and we are on the forefront of this change through a commitment to business planning. We have invested heavily into programs such as marketing, technology, relocation services, education, support systems, and benefits to assure our mutual success. We look forward to long and prosperous relationships with all of our Sales Associates.
Paul R. Schweitzer
President
Location Map
Schweitzer Location MapWe have 14 offices throughout Metro Detroit, along with our Administrative Support Center, to service your needs.
We have Sales Associates who are knowledgeable in every market area in Metro Detroit. Our locations give us a unique ability to network together bringing in leads from all over Metro Detroit directly to your home.
With 14 offices throughout Metro Detroit, we have the experience of selling over 6,000 homes a year in your area.
Coverage Accessibility
OuotablesQuotables A summary of 2002 facts and figures
Sales Volume of over $1.2 Billion
6,430 Transactions
An average of over $3.5 Million sold per day
3,600 Total Listings
600 Sales Associates & 14 Offices
Celebrating our 40th year in business
