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Page 1 Oleg Cohen [email protected] AssureBridge B2B Single Sign-On (SSO) Made Easy R eliable Insurance requires SSO help
| Date post: | 13-Jun-2015 |
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Page 1
Oleg Cohen
AssureBridgeB2B Single Sign-On (SSO) Made Easy
Reliable Insurancerequires SSO help
Page 2
AGENDA
Business Problem
What is AssureBridge
Value Proposition
Demo
AssureBridge Difference
Page 3
Business Problem –Integrate Your Service with Many B2B Customers
RELIABLE INSURANCE
Reliable Insurancerequires SSO help
Page 4
Customer Need
BUSINESS DRIVER:
To sell company’s online offerings by integrating them with client companies’ Web sites
CUSTOMER PAINS: Long SSO integration delays realizing revenue Clients lack ability to implement SSO quickly Clients can’t support SSO standards Technical staff is forced to support client IT
CUSTOMER NEED:Implement and support SSO connections with multiple partners
Partner 2Partner 2
Your Site
Partner 2Partner 1
?
Page 5
AssureBridge Offering – SSO Exchange
Fully-Managed Hosted Single Sign-On ServiceFully-Managed Hosted Single Sign-On Service
Connects to partners’ business Web applications
Powers seamless SSO between your web applications and your partners’
Provides professional setup, configuration,troubleshooting, and monitoring
by AssureBridge experts
Page 6
Our customers:
Value Proposition – Consistent DeliveryO
UR
ST
RE
NG
TH
S
Consistent Delivery
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable Hosting
Expertise
• Painlessly integrate with multiple clients’ WEB sites
Page 7
Our customers:
Value Proposition – ExpertiseO
UR
ST
RE
NG
TH
S
Fastest Implementation
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable Hosting
Expertise
• Painlessly integrate with multiple clients’ WEB sites
Are shielded from supporting inexperienced partner IT staff
Page 8
Value Proposition – SupportO
UR
ST
RE
NG
TH
S
Fastest Implementation
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable Hosting
Expertise
Our customers:
Are shielded from supporting inexperienced partner IT staff
• Painlessly integrate with multiple clients’ WEB sites
Leverage fault-tolerant infrastructure and expert support to maximize service uptime
Page 9
Value Proposition – Cost SavingsO
UR
ST
RE
NG
TH
S
Consistent Delivery
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable Hosting
Expertise
Our customers:
No longer required to invest into hiring and retaining expensive and hard-to-find experts
• Painlessly integrate with multiple service partners
Leverage fault-tolerant infrastructure and expert support to maximize service uptime
Benefit from timely Internet SSO solution with lowest
support costs
Page 10
AssureBridge Positioning
For online businesses who manage multiple partner SSO connections
For online businesses who manage multiple partner SSO connections
SSO Exchange is an affordable full-service hosted solution
that delivers the most reliable standards-compliantSSO functionality with the least amount of effort
SSO Exchange is an affordable full-service hosted solution
that delivers the most reliable standards-compliantSSO functionality with the least amount of effort
To enable high level of customer and partner satisfaction and the growth of their business
To enable high level of customer and partner satisfaction and the growth of their business
Page 11
Secure Internet SSO is Highly Complex
Speedy Rent-A-Car Domain (https://www.speedyrental.com)
Reliable Insurance Domain (https://www.reliableinsurance.com)
IDM
Speedy Rentals Secure Partner Site
SAML Identity Provider (IDP)
Reliable Insurance
SAML Service Provider (SP)
Customer
Link to Rent a Car
Step 1a: User logs into Reliable Site Step 1b: User Clicks on Rent-A-Car Site Link
Step 2a: Portal Sends Request to IDP Step 2b: IDP gets attributes, builds SAML Assertion , signs with a Partner A’s Private Key
1
2
3
4
7
8
Custom SSO Plug-in
Application Component
9
5
6
Step 3: IDP Redirects to Browser with a SAML artifact token
Step 4: User Browser redirects artifact token to SAML SP
Step 5: SP requests SAML assertion via a SOAP service
Step 6: IDP returns SAML assertion via a SOAP service
Step 7a: SP validates SAML Assertion Cryptographic signatureStep 7b: SP send s browser secure SAML token with encrypted user attributes
UserStore
UserStore
Step 8: Browser redirect User to Speedy Rental site with secure SAML token in request
Step 9: Decodes the token, extracts user info and binds into Portal session context.
Internet SSO in
volves
many complex
interactions among
multiple partie
s
Secure and reliable Internet SSO involves many complex interactions among multiple
distributed parties. AssureBridge shields your partners from these complexities.
Secure and reliable Internet SSO involves many complex interactions among multiple
distributed parties. AssureBridge shields your partners from these complexities.
Page 12
Key SSO Challenges
Expertise True experts
are hard to find Knowledge gaps
are risky
Expertise True experts
are hard to find Knowledge gaps
are risky
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Page 13
Key SSO Challenges – Expertise
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Expertise True experts
are hard to find Knowledge gaps
are risky
Expertise True experts
are hard to find Knowledge gaps
are risky
Page 14
AssureBridge Solution – Expertise
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Page 15
Key SSO Challenges – Time-To-Market
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Time-To-Market Build, implement,
and integrate Negotiate and coordinate with
partners
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Page 16
AssureBridge Solution – Time-To-Market
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Page 17
Key SSO Challenges – Security
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Security Potential legal
and audit exposure
Data privacy protection issues
Security Potential legal
and audit exposure
Data privacy protection issues
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Page 18
AssureBridge Solution – Security
Operations SSO issues =
relationship problems
SSO issues require complex troubleshooting
Operations SSO issues =
relationship problems
SSO issues require complex troubleshooting
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Page 19
Key SSO Challenges – Operations
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Operations SSO issues =
customer dissatisfaction
SSO issues require complex troubleshooting
Page 20
AssureBridge Solution – Operations
Expertise SSO protocol
configuration Web application
integration
Expertise SSO protocol
configuration Web application
integration
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Time-To-Market Rapid
provisioning Lightweight SSO adapters Integration test harness
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Security Leverages
industry standards
Secure multi-tenant platform Fully auditable system
Operations 24x7 support Robust enterprise-
class platform Early warning system Triage
Operations 24x7 support Robust enterprise-
class platform Early warning system Triage
Page 21
Summary
AssureBridge rapidly delivers reliable SSO empowering you to:AssureBridge rapidly delivers reliable SSO empowering you to:
Consistently connect with partners in record time
Support many SSO partners without draining staff
Provide your customers with rock-solid solution
Offer your partners an SSO solution they can afford
Page 22
For more information please visit our Web Site at
http://www.assurebridge.com
and contact
Oleg CohenAssureBridge, Inc.
617-455-7927
Page 23
APPENDIX
Page 24
How do we solve the problem?Without AssureBridge
Partner APartner A Partner BPartner B
Web Site A
Commercial SSO Product ($$
$)
Web Site B
Home-Grown SSO Product ($
$)
Integration ($$) Integration ($)
SSO Infrastructure + Operations ($$)
SSO Infrastructure + Operations ($)
Page 25
How do we solve the problemUsing AssureBridge Services
Partner APartner A Partner BPartner B
Web Site A
SSO Exchange: Hosted AssureBridge SSO Services Robust & Reliable Infrastructure World-Class Operations
Web Site B
Integration ($) Integration ($)
($)
Page 26
DEMOAssureBridge SSO Solution for Reliable Insurance
Page 27
Business Case• Reliable Insurance is a large national company• Reliable Insurance wants to expose its online services
via multiple customer facing WEB sites• Reliable has implemented a SAML-based enterprise
Internet SSO platform• Reliable requires all its partners to support seamless
standards-based logon for its customers• Reliable partners with ACME which wants to offer its
employees SSO-based access to Reliable online services via its HR Portal Web Site.
• Reliable recommends AssureBridge to ACME so it rolls out SSO integration quickly, reliably and affordably
Page 28
BEFORE SINGLE SIGN-ON
COMING SOON …
Demo
Page 29
SINGLE SIGN-ON EXPERIENCE
COMING SOON …
Demo
