March 25-29, 2007Whether your clients are visiting China, Japan or Hong Kong, or
if they want a travel experience that is new, exotic and luxurious,
ALL ROADS LEAD THROUGH KOREA. Jeju International Destination Expo
Jeju Island
Long known as South Korea’s “Hawaii,” Jeju
Island is the nation’s reigning honeymoon
hotspot and a rising star in worldwide tourism.
The island—designated as one of the top ten
resorts in the world by UNESCO—is an Eden
of unspoiled nature filled with lush gardens,
bleached ocher beaches, hiking trails to the
summit of Halla Mountain, mystifying cave
systems near traditional villages, and nearby
islands colorfully ablaze with tangerine
orchards.
Jeju is well equipped to support its five million
annual visitors, offering modern spas, resorts,
casinos and golf courses. More visitors are on
the horizon, for the Korean government
declared the island a visa-free international area
in 2001, opening the doors to global tourism
and foreign economic development.
This new open-door policy is allowing Jeju to
flourish. In June of 2006, Jeju Air will take
flight, making it easier than ever for passengers
to experience this wonderful island. A $200
million theme park based on the country’s
vivid myths and legends is expected to open in
2009 with its sights set on 1.2 million annual
thrill-seekers.
Seoul
The International Destination Expo will also
feature in-depth training on Seoul, a
surprisingly festive cosmopolitan city that is the
cultural and commercial heart of Korea.
Ever since the colossal success of the 1988
Olympics and the 2002 World Cup, Seoul has
been building its reputation as a top travel
destination.With direct flights to Tokyo,
Shanghai, Beijing, Hong Kong, Singapore and
other major cities, Seoul is the gateway to Asia
and one you should know well in order to add
value to your clients’ next trip.
More beauty than the most wonderfuldreamscape
For more information visit
www.ASTAnet.com/Expo
Get firsthand experiences to sell better
packages through extensive in-country
training into Jeju, an up-and-coming
resort destination, and Seoul, a
sophisticated gateway city, through
multiple tours provided at no extra charge.
Become a certified specialist in Jeju and
Korea and show clients that you know
these rising destinations better than any
Web site or guidebook.
Improve your sales of luxury Asian resorts
and cruises through an exclusive Luxury
Track of seminars.
Visit the most lucrative destinations in Asia
through pre- and post-tours, giving you
the details that will excite your client’s
imagination.
Meet regional suppliers and make business
connections your competitors won’t have
that will help you provide exceptional,
custom-tailored travel experiences.
Sell Jeju to luxury travelers who are always
searching for that new and unique
experience to brag about to their friends
and families.
Discounted air and hotel rates make the
International Destination Expo in Jeju a
deal too good to pass up.
Korea is the jumping off
point to all Asian
destinations, including China.
the fastest growing tourism
destination in Asia
and the host of the 2008
Summer Olympics.
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Korea is the gateway to Asia
JUNGMUN RESORT (SUPER DELUXE) — $120 single/double
The Shilla Cheju Hotel3039-3 Saekdal-Dong Seogwipo-ShiCheju, South Korea 697-130Tel: 82-64-738-4466Fax: 82-64-735-5415
The hotel is designed in European-style to capture the unique natural beauty of Jeju Islandand create a sense of peace and harmony. Features 429 luxurious rooms, 38 suites withprivate balcony, a spa and numerous restaurants.
Lotte Hotel Jeju2812-4, Saekdal-dong, Seogwipo Jeju, South Korea 697-130Tel: 82-2-759-7051Fax: 82-2-779-1353
Located at Jungmun Tourist Complex with beautiful views of the beach, this four-star hotel isgaining popularity due to its European castle-like appearance. The resort features a LasVegas-style ‘Volcano Fountain Show,’ the ‘Pungcha’ Windmill garden, a 360-degree rotatingwater slide, and a boating lake surrounded by a lush garden.
Hyatt Regency Cheju3039-1 Saekdal-dong Seogwipo-SiJeju, South Korea 697-808Tel: 82-64-733-1234Fax: 82-64-732-2039
In the heart of the Jungmun Tourist Complex and set on a cliff, providing panoramic views of the Pacific Ocean, sandy beaches and lush sub-tropical countryside. Features threerestaurants, karaoke bar, VIP club lounge and casino.
The Suites Hotel2812-10 Saikdal-Dong, SeogwipoJeju, South Korea 697-808Tel: 82-64-738-3800Fax: 82-64-738-0808
Five-star hotel catering to unparalleled relaxation and comfort located in the center of thebeautiful Jungmun Tourist Complex.
SEOGWIPO CITY (DELUXE) — $110 single/double
Seogwipo KAL Hotel486-3, Topyeong-dong, SeogwipoJeju, South Korea 697-060Tel: 82-64-733-2001Fax: 82-64-733-9377
Located on the southeastern coast of Jeju Island and surrounded by beautiful beaches,waterfalls and nearby islets. All 225 luxury rooms have views of either Mt. Halla or the ocean.
Travelers Hotel Jeju30 Hoesu-Dong, Seogwipo-CityJeju, South KoreaTel: 82-64-738-9000Fax: 82-64-738-9009
Wonderful views of Mt. Halla and the ocean, with outdoor pool, sauna and golf course.
SEOGWIPO CITY (FIRST CLASS) — $60 single/double
New Kyung Nam Tourist Hotel366-7, Jangan-dong, Tongdaemoon-ku,Jeju, South KoreaTel: 82-64-733-2121
A unique hotel located in ChanganPyung.
Sun Beach Hotel820-1, Seogwipo-dong, Seogwipo-siJeju, South Korea697-812Tel: 82-64-732-5678Fax: 82 64 732 0096
Stylish resort located below Chunjiyon waterfall with fabulous views of Mt. Halla andSeogwipo Port.
Hotels The following hotels will offer rates from USD60 to USD120,
more than 50% off the rack rate and inclusive of tax and service charge.
Please indicate your housing selection in order of preference (1,2,3) on
the housing form. If hotels of choice are filled, the Housing Bureau will
make the best possible arrangements at one of the other hotels. Rates are
single/double, in U.S. dollars, exclusive of all service charges and govern-
ment tax and breakfasts, unless otherwise stated. All hotels will give extra-
care and service to the handicapped.
Distances: Jungmun Resort hotels are
5 minutes from the Convention Center by car.
Seogwipo City hotels are 20 minutes from the
Convention Center by car.
Air: Discounted Korean Air Rates for Attendees. Full details online at www.ASTAnet.com/Expo
ROUTEEconomy(for both delegates and spouses)
Business(delegates)
Business(spouses)
SFO-CJU-SFO US$300 US$740 US$1,570
LAX-CJU-LAX US$380 US$740 US$1,570
SEA-CJU-SEA US$380 US$740 US$1,570
CHI-CJU -CHI US$399 US$800 US$2,000
NYC-CJU-NYC US$399 US$840 US$2,090
Complimentary Tours
All delegates receive one full day and one half day tour of Jeju to explore the sights, sounds and tastes of our host island. Choose from these enticing tours:
Romantic East – Full Day
Tour the eastern areas of the island and
experience the traditions and culture of the
Jeju people.Visit the Shinyoung Film
Museum on a seaside cliff and the Jeju Folk
Village, a traditional island village showing
how people lived in centuries past. At
Seopjikoji, visit filming locations
recognizable by millions all over Asia, and
gape at the Sangumburi Crater, one of three
major craters on the island.
Western Treasure – Half Day
On the western side of Jeju Island, you’ll
witness the harmony of art and nature at Mt.
Sanbangsan, a huge mass of rock rising 395
meters above sea level, where rare orchids
grow wild on the rock face.Visit the
O’Sulloc Museum and see the whole
spectrum of Korean tea culture before going
to Bunjae Artpia, the world’s largest outdoor
bonsai garden.
Return to Innocence – Half Day
Begin at the Miniature Theme Park with
exhibits of more than 100 miniatures of
celebrated architectural sites around the
world.Then visit the Teddy Bear Museum
and learn about the cuddly toy cherished by
many since it was first introduced more than
100 years ago.
Korean Tea Ceremony – Half Day
Take part in a tea
ceremony, the very
essence of Korean
culture, at the O’Sulloc
Museum.This course
also provides a close
look on the history and production of tea,
along with a panoramic view from a special
observatory of the largest tea farm in Korea.
Learning Korean Ceramics – Half Day
Korea boasts a long
history of ceramics
dating back to the
late 9th century,
second only to
China. Learn the art
of pottery making to experience Korean
tradition firsthand before visiting Ilchul-
Land, one of the three major craters on the
island.
Korean Traditional Five-DayMarketplace Tour – Half Day
Walk around and shop at a traditional five-
day market to get a special glimpse of
Korean culture. For centuries these five-day
markets had been the most popular
commercial places for people on Jeju Island,
selling food, clothing and crafts.
Hands-on
Program of Events
Day Activities
1 Ease into the island life Jeju style
2 Meet regional suppliers and begin
your specialization courses
3 Dive into the culture through
half-day comlimentary tours
4 Complete your destination
specialist training
5 Discover a Korea beyond your
wildest dreams on full-day tour
Pre- and Post-ToursPre- and Post-Tours reveal the true details, hidden gems and local secrets
of a destination—pieces of information you need to provide unforgettable
travel experiences to your clients.
The following tours are provided by Kim’s Travel Service
Gyeongju Historical Tour Tour the historic area of Gyeongju, the capital of the Silla Kingdom for
over 1,000 years.Thousands of historic buildings and objects remain
throughout the city, making it the museum without walls you will not
soon forget.Visit Gyeongju National Museum, Anapji Pond,Tumuli Park,
Cheomseongdae Observatory and Golgulsa Temple.
Essence of Korea Explore Andong Hahoe Village, an authentic village practically untouched
by time, known as the ‘Spinning River Village.’Visit the famous Mask
Museum before going to historic Gyeongju and the National Folk
Museum, Seokguram Grotto and Temple Bulguk-sa.
Dynamic Korea Experience the true heart and soul of Seoul.Visit the Presidential Blue
House, Gyeongbok Place,The National Folk Museum, Jogye Buddhist
Temple, Ginseng Center, Insadong Antique Shop Alley, Amethyest Factory,
Namdaemun Market, Imgin Park, Freedom Bridge, Unification Village, the
3rd Tunnel Exhibition Hall and Dora Observatory.
Asia Pacific Destination Certifications Lay the groundwork for your personal journey to
become a world-class resource to your customers,
colleagues and company. ASTA Certified Destination
Professionals set themselves apart from other agents by
consistently demonstrating expertise with destination
products. At IDE 2007, you will have the opportunity
to receive several Asia Pacific Destination Certifications
through the extensive educational program.
Highlights of Korea If Seoul is Korea’s New York, then Busan is Los Angeles. Explore this met-
ropolitan harbor city, where four million residents enjoy the atmosphere
and the beaches in this city in the mountains.Tour also includes
Seokguram Grotto,Temple Bulguk-sa, the National Folk Museum and
Gyeongju.
Beautiful Korea Explore Mt. Seorak National Park, Korea’s most popular national park.
Tourists worldwide visit to watch the foliage change and for the “sea of
clouds,” the mist that hangs over the craggy mountaintops.Tour also visits
Gwongeumseong Fortress, Shinheungsa Temple, Naksan Temple, Naksan
Beach and Daepo Port.
Classic Korea Another in-depth tour of Seoul, including the Presidential Blue House,
Gyeongbok Place,The National Folk Museum, Jogye Buddhist Temple,
Ginseng Center, Insadong Antique Shop Alley, Amethyest Factory,
Namdaemun Market and a Nanta performance.
Jeju Tours – Full Day and Half DayThis is your chance to learn more after sampling magical Jeju Island
during the IDE.Various tours include Bunjaeartpia, O’Sulloc Tea
Museum,Yakcheonsa Temple, Jungbang Waterfall, Sungsan Sunrise
Peak, Manjang Cave, Dragon Head Rock, Jeju Folk Craft Natural
History Museum, Jeju Folk Village and Yeomiji Botanical Garden.
Full Pre- and Post-Tour detail and booking information on www.ASTAnet.com/Expo
The following tours are provided by RYE Tour Co., Ltd.
Gangneung, Mt. Seorak National Park, Seoul Enjoy the most popular tourist destinations in Korea: Mt. Seorak and the
seashore of the East Sea in Gangwon province.Visit the ancient mountain-
top fortress of Gwongeumseong by cable car, and the 1,350-year-old
Sinheungsa Temple.
Busan, Gyeongju City, Capital of Shilla Kingdom Explore Gyeongju, the capital of the Shilla Kingdom for almost a thou-
sand years that is still brimming with fascinating historical heritage.
UNESCO has designated the Gyeongju Historical District, which, like the
tour, includes the Bulkuksa Temple and the Seokguram Grotto, as a World
Heritage Site.
Suncheon-Boseong – Gangjin – Jeonju – SeoulVisit Jeollanam-do, a city rich in Korean folk customs and traditional
practices such as pansori (Korean opera). Enjoy national parks and coast-
lines, as well as numerous islets in the sea. Jeollanam-do is also recog-
nized for a variety of special dishes and fresh seafood.
Suwon – Icheon – Seoul Visit the Gyeonggi province and Korean Folk Village to see traditional
Korean culture.Then charge the Hwasung Fortress, a well-preserved World
Heritage Site built in 1794 that embraces the downtown area of Suwon
City.
The following tours are provided by Plaza 21 Travel Service, Inc.
World UNESCO Heritage Gyeongju TourEnjoy the Gyeongju National Museum that shows a 1000-year panoramic
history of Silla Kingdom through 3,000 artifacts and art objects. Explore
Seokguram, a man-made cave carved from white granite using special
sculpture techniques and housing the stone grotto, one of Korea’s greatest
masterpieces.
Busan TourFrom the Busan Tower you will see magnificent views of Busan and
Jagalchi, the great fishing port.Visit the Jagalchi Market and see the
lifestyle of the indigenous Busan natives, before heading to Taejongdae
Park, a monument famous for its rock beach.
Busan & Mt. Seorak National Park TourWith its granite peaks, lush green valleys, and dense forests, Mt. Seorak is
considered one of Korea’s most beautiful mountains. Drive along the
Hangyeryeong Pass, a long, winding road that divides the mountain into
Inner and Outer Seorak, before climbing aboard the cable car to ascend to
the Gwongeumseong Fortress.
Busan & Gyeongju TourTour such Busan highlights as the Busan Tower, Jagalchi Fish Market, PIFF
square, Gukje Market and Haeundae Beach.The following day you’ll expe-
rience the best of Gyeongju: the Gyeongju National Museum,Tumuli
Park, Cheomseongdae Observatory and Anapji Pond.
Seoul & Mt. Geumgangsan TourConquer Mt. Geumgangsan, one of the most beautiful mountains on the
Korean peninsula.The mountain, which lies in North Korea, was opened
to South Koreans only in 1998, paving the way to national reconciliation.
Tour reservations should be completed two months prior to departure to
comply with passport requirements.
Seoul TourVisit Gyeongbokgung Palace, the largest and most architecturally beautiful
of the five palaces of Seoul, built in 1395 as the primary residence for the
royal family. In the palace you’ll visit the National Folk Museum to grasp
traditional Korean lifestyles, such as religious rituals, housing, clothing,
food and social dynamics.
Discover Jeju, Seoul and all of Korea in detail at
ASTA’s International Destination Expo 2007
International Destination Expo Jeju March 25-29, 2007
For more information on
the tours, please visit
www.ASTAnet.com/Expo
All roads leadthrough Korea