6
INTERNATIONAL DESTINATION EXPO Istanbul April 19-22, 2010 Turkey Register now to receive complimentary 4 nights hotel Hurry! Space is limited!
INTERNATIONAL DESTINATION EXPOIstanbul
April 19-22, 2010
REGISTRATION
To register, go to www.asta.org/ide.
Early registrants will be eligible for the
complimentary four-night hotel package offer.
What’s included in the registration fee?
• Four nights accommodations*
• Participation in destination focused educational sessions
• Admission to evening events
• Access to trade show to meet Turkish and neighboring country suppliers
• Complimentary Sightseeing of Istanbul
• Discounted airfare on Turkish Airlines
* for qualifi ed agents
AIR
Turkish Airlines is pleased to offer special
fares to Istanbul for the delegates of the ASTA
International Destination Expo.
$400 USD net fares from New York or Chicago to Istanbul
$450 CAD net fare from Toronto to Istanbul
$50 USD net add-on fare for destinations in Turkey
Business class 25% discounts C and D class Turkish Airlines’ RT fares
Non-U.S. Attendees may call their local Turkish
Airlines Offi ce for further information regarding
25% discounts on all applicable TK round trip
fares except promotional fares (instead of the
highest yearly unrestricted TK fares).
Promotion codes, contact phone numbers and
additional booking details will be available at
www.ASTA.org/IDE
HOTELS
For the fi rst time in the
fi ve year history of the
International Destination
Expo, travel agents who
register early will be eligible to
receive a complimentary 4-night hotel package at one of the six “category 5” hotels
listed below. Register now to take advantage
of this exciting and limited time offer.
1. Hilton Istanbul
2. Ceylan Intercontinental
3. Conrad Istanbul
4. Swissôtel The Bosphorus, Istanbul
5. Hyatt Regency Istanbul
6. The Ritz-Carlton Istanbul
Once your registration and payment are
submitted, hotel booking instructions will be
sent directly to you on how to book the hotel of
your choice.
Turkey
For more information
visit www.ASTA.org/IDE
Register now to receive
complimentary 4 nights hotel
Hurry! Space is limited!
Register now to receive complimentary 4 nights hotel
Hurry! Space is limited!
International Destination Expo.
$400 USD net fares from New York or Chicagoto Istanbul
International Destination Expo - ASTA
1101 King Street, Suite 200, Alexandria, VA 22314, U.S.A.
For more information
visit www.ASTA.org/IDE
The only industry event dedicated to destination training
Register now to receive complimentary 4 nights hotel
Hurry! Space is limited!
INTERNATIONAL DESTINATION EXPOIstanbul
April 19-22, 2010
REGISTRATION
To register, go to www.asta.org/ide.
Early registrants will be eligible for the
complimentary four-night hotel package offer.
What’s included in the registration fee?
• Four nights accommodations*
• Participation in destination focused educational sessions
• Admission to evening events
• Access to trade show to meet Turkish and neighboring country suppliers
• Complimentary Sightseeing of Istanbul
• Discounted airfare on Turkish Airlines
* for qualifi ed agents
AIR
Turkish Airlines is pleased to offer special
fares to Istanbul for the delegates of the ASTA
International Destination Expo.
$400 USD net fares from New York or Chicago to Istanbul
$450 CAD net fare from Toronto to Istanbul
$50 USD net add-on fare for destinations in Turkey
Business class 25% discounts C and D class Turkish Airlines’ RT fares
Non-U.S. Attendees may call their local Turkish
Airlines Offi ce for further information regarding
25% discounts on all applicable TK round trip
fares except promotional fares (instead of the
highest yearly unrestricted TK fares).
Promotion codes, contact phone numbers and
additional booking details will be available at
www.ASTA.org/IDE
HOTELS
For the fi rst time in the
fi ve year history of the
International Destination
Expo, travel agents who
register early will be eligible to
receive a complimentary 4-night hotel package at one of the six “category 5” hotels
listed below. Register now to take advantage
of this exciting and limited time offer.
1. Hilton Istanbul
2. Ceylan Intercontinental
3. Conrad Istanbul
4. Swissôtel The Bosphorus, Istanbul
5. Hyatt Regency Istanbul
6. The Ritz-Carlton Istanbul
Once your registration and payment are
submitted, hotel booking instructions will be
sent directly to you on how to book the hotel of
your choice.
Turkey
For more information
visit www.ASTA.org/IDE
Register now to receive
complimentary 4 nights hotel
Hurry! Space is limited!
Register now to receive complimentary 4 nights hotel
Hurry! Space is limited!
International Destination Expo.
$400 USD net fares from New York or Chicagoto Istanbul
International Destination Expo - ASTA
1101 King Street, Suite 200, Alexandria, VA 22314, U.S.A.
For more information
visit www.ASTA.org/IDE
The only industry event dedicated to destination training
Register now to receive complimentary 4 nights hotel
Hurry! Space is limited!
CONFERENCE PROGRAM
Monday, April 19
Half-Day Sightseeing
Hosted Evening
Tuesday, April 20
Educational Sessions
Trade Show
Evening Event
Wednesday, April 21
Educational Sessions
Trade Show
Final Gala
Thursday, April 22
Half/Full Day Sightseeing
Visit www.ASTA.org/IDE for updated schedule
of events as well as seminar additions.
COMPLIMENTARY HALF-DAY SIGHTSEEING MONDAY, APRIL 19 • THURSDAY, APRIL 22
IMMERSE YOURSELF IN THE TURKISH
CULTURE. Experience the best of Istanbul and
its nearby attractions fi rst-hand. Return home
and share your experiences with your clients
and they too will be asking for you to send
them to the magical destination of Turkey.
Below are a few sample half-day itineraries
that you will be able to select from:
Panoramic Tour (Old City) & Belly Dancing
Course - Drive along the narrow streets of
the old city for a panoramic orientation tour.
Your guide will explain about Saint Sophia
Museum, The Blue (Sultanahmet) Mosque,
Roman Hippodrome, Kumkapı, Beyazit
Mosque, Theodosian Forum and many more
popular spots. And with our professional
dance teachers, you will be able to learn the
basic or advanced techniques to belly dance.
Panoramic Tour (Europe/Asia) & Turkish
Cuisine Course - A full orientation tour
driving on both continents to see modern
Istanbul where local people live, featuring
both Europe and Asia. Some of the sights
seen along the drive include: Taksim Square,
Nisantasi, Rumeli Street, Dolmabahce Palace,
Besiktas in European side - Bosphorus Bridge,
Kuzguncuk, Uskudar, Maiden’s Tower, Bagdat
Street in Asian side. On the way back, drop off
at Ortakoy where tour participants will be able
to learn to cook traditional Turkish cuisine from
our professional chefs.
Faiths in Istanbul - Participants will view the
multicolor of faiths in Istanbul. Visit the old
streets and houses of Ayvansaray, Balat,
Cibali, Fener; the Holy Spring of Orthodox
Greeks “Blaherna”, the Mosque of “Master
Ivaz”, “Demetrius Kanabu” Church, “Tur-i
Sina” Abbey, “Surp Hresdagabey” Church,
the Mosque of “Ferruh Kethuda” , the
Patriarchate, the “Rose (Gul)” Mosque, “Ayia
Maria” Church, the Bulgarian Church, Eyup
Mosque and Chora Museum.
Shopping A La Carte – Occident A La Turc -
Malls are the contemporary tradition of large
cities around the world. They make full use
of the latest technology and offer enormous
facilities to modern shoppers. Istanbul, with
more than 77 modern malls, fi ve high streets,
and traditional street markets with 500-year-
old covered bazaars, is one of the most
enjoyable shopping mega cities in the world.
Ottoman Treasures & Spice Bazaar – Visit
the Topkapi Palace Museum (including The
Treasury section), which was the former
imperial residence of the Great Ottoman
Empire, who ruled for 600 years. Visit this
spectacular museum that houses large
collections of royal clothing, which includes
one of the world largest collections of Chinese
and Japanese porcelain and the famous
treasury of the Royal Family. The Spice Bazaar
(Egyptian Bazaar) shops selling nuts and
fruits, vegetables, fl owers, coffee as well as
local textile souvenirs and all you can imagine
in a centuries old traditional bazaar.
Joy of the Bosphorus - The tour will introduce
participants the beauties of the Bosphorus,
the picturesque waterway separating Asia
from Europe. Embarking on the ferry from
European Shore, you will leisurely sail by the
baroque 19th century palaces, the beautiful
old wooden houses, Rumeli Hisar and
Anadolu Hisar fortresses, sailing under the
Bosphorus Bridge. Your bus will take you
along the shores of the Bosphorus, after you
disembark in Sarıyer and proceed to Ortaköy,
one of the most charming sea-shore villages
of Istanbul, where you can stroll the narrow
streets. This little corner of Istanbul is very
popular among Turkish youth, artisans and
tourists all over the world with its numerous
“cafes”, small restaurants and souvenir shops.
Classical Essentials - St.Sophia Museum:
The magnifi cent Byzantine Church of all
times; then the sultan’s mosque is one of the
fi nest and largest architectural works of art
in the world. It has been a museum since
November 24, 1934, and has been nominated
to be the eighth wonder of the world by
many historians. The Rüstem Pasha Mosque
is a beautiful Ottoman mosque located in
Hasircilar Carsisi (Strawmat Weavers Market)
in Eminönü, Istanbul. It was designed by
Mimar Sinan (“Sinan the Architect”) for Grand
Vizier Rüstem Pasha and has been built
between 1561 to 1563.
An Authentic Taste of Istanbul - The Grand
Bazaar: In addition to its more than 500-year-
old historical importance, it’s a bazaar that
will tempt even the non-shoppers with its rich
collection of precious souvenirs, antiques,
handmade carpets, jewelry and leather
goods and with its spectacular interior design.
The Famous Cagaloglu Hamami (Turkish Bath)
was built by Sultan Mahmut in 1741 to provide
revenue for the Hagia Sophia Mosque. The
architect of the Hamam is unknown.
PRE / POST TOURS
DISCOVER THE WONDERS OF TURKEY.
During your visit to Turkey for the International
Destination Expo, extend your stay to tour the
many exciting and historical cities of Turkey.
Attendees can take advantage of a specially
discounted rate of $50 USD net regional fare
on Turkish Airlines to connect to any Turkish
city. Examples of Pre and Post tour itineraries
detailed below. Tours may include but not
limited to: meals, accommodations, entry
fees to museums, transfers, English speaking
guides, domestic air and VAT.
Additional tour details, prices and booking
procedures available at www.ASTA.org/IDE
GALLIPOLI & TROY
Day 1 : Istanbul – Gallipoli – CanakkaleAfter breakfast, early departure for Gallipoli Peninsula (about 4.5 hours driving) to visit World War I battlefi elds, cemeteries and memorials; before check in to your hotel in Canakkale for dinner and overnight, visit the legendary Troy, city of Priam and Hector, an open air museum including a reconstructed wooden horse.
Day 2 : Canakkale – Assos - Pergamon Visit the ruins of Assos, established by sailors from the neighboring Greek Island of Lesbos and later drive to the ancient city of Pergamon including visits of its Acropolis and Asklepion. Dinner and overnight in Izmir.
Day 3 : Kusadasi – Ephesus - IstanbulDrive to Selcuk, and visit the Shrine of Virgin Mary, where it is believed that she spent her last days. Proceed to ancient Ephesus and see the Odeon, the Bouleterion, the fountains, the temples, the famous library, the agoras, the great theater, the roman baths, the gymnasiums and so on. After lunch, visit the Archeological Museum. Drive back to Izmir Airport for an early evening fl ight to Istanbul.
ANTALYA
Day 1 : Istanbul – AntalyaMorning fl ight to Antalya. Visit the Arhaelogical Museum where striking fi nds from the ancient sites are displayed. Drive up to Termessos in the Taurus Mountains, the only Asia Minor city Alexander the Great could not capture. Dinner and overnight in Antalya.
Day 2 : Perge – Aspendos – SideFull day trip to well-known Pamphilian Cities. Perge was a Roman Province with a wide Stadium (seating 12.000), Baths and Colonnaded Street. In Aspendos, see the Roman Theatre built in the second century AD which has 15.000 seat capacity. Side is one of the best classical sites in Turkey with Apollon Temple, ancient ruins and two sandy beaches. Dinner and overnight in Antalya.
Day 3 : Phaselis – Myra – St.NicholasVisit Phaselis, an ancient port city, founded in the 7th century BC by colonists from Rhodes. Proceed to Demre to visit the Basilica of St.Nicholas and fi nally the theater of Myra and rock tombs. Drive to Antalya airport for fl ight to Istanbul.
BODRUM
Day 1 : Istanbul - Bodrum Flight to Bodrum. Visit the Castle of St.Peter built by the Knights of St. John of Rhodes and the fascinating Museum of Underwater Arhaelogy. Continue with the Mausoleum of Halicarnassos and the typical Turkish town of Milas with its traditional houses. Overnight in Bodrum.
Day 2 : BodrumFull day cruise at the beautiful bays of Gokova -Bodrum coastline. Overnight and dinner in Bodrum.
Day 3 : Bodrum - IstanbulAnother cruising day at the beautiful bays of Gokaova - Bodrum coastline. Transfer to Bodrum airport for evening fl ight to Istanbul.
KAYSERI / CAPPADOCIA
Day 1 : Istanbul – Kayseri - CappadociaMorning fl ight to Kayseri, the ancient Roman Caesarea. Visit to Kultepe, an Assyrian trading colony center, followed by an orientation tour covering the Turning Mausoleum and “Hunat Hatun Kulliyesi” called after of a Selcuk princess. Drive to Cappadocia for dinner and overnight.
Day 2 : CappadociaMorning departure for Dervent Valley where the geographical formations remind us of another planet. Then in Pasabagi, we’ll take a stroll among the amazing fairy chimneys of Cappadocia. From here we’ll drive to Avanos to have lunch. After, we will see the most beautiful examples of Byzantine art in Göreme Open Air Museum. Then, we drive to Uçhisar Castle, the highest point of the region, where we have a fabulous panoramic view over Cappadocia. Dinner and overnight in Cappadocia
Day 3 : Cappadocia – Kayseri - IstanbulAfter breakfast, drive to the Red Valley for hiking, Old Cavusin Village, lunch, afternoon visits will cover Zelve Open Air Museum and later the old Greek Village of Sinassos. Transfer to Kayseri Airport for fl ight to Istanbul.
BLACK SEA
Day 1 : Istanbul – TrabzonMorning fl ight to Trabzon. Visit the Hagia Sophia Museum, originally a Byzantine church built in 13th century and the Gulbahar Hatun Mosque, built in the early 16th century. Finally, visit the fourth century Sumela Monastery, perched on a cliff 820 feet high. Dinner and overnight in Trabzon.
Day 2 : Trabzon - Ayder – RizeDrive up to Camlihemsin Plateau viewing impressive landscapes of the Black Sea. Arrive at Ayder, one of the mountain villages in the Kackar Mountains, famous for its lush green fl ora and thermal springs. Dinner and overnight in Rize.
Day 3 : Rize – Hopa – Trabzon - IstanbulDrive to Hopa, a lovely and original town at the end of the Turkish territory on the Black Sea. Drive to Trabzon airport for fl ight to Istanbul.
BURSA / ANKARA
Day 1 : Istanbul – BursaDrive to Bursa, the fi rst imperial city of the Ottomans. Visit the Great Mosque, the Green Mausoleum and Silk Bazaar. Dinner and overnight in Bursa.
Day 2 : Bursa – Pessinus – Gordion - AnkaraDrive to Ankara, the capital of the Turkish Republic. On the way visit ancient Pessinus and the Gordion famous for the legendary King Midas. Dinner and overnight in Ankara.
Day 3 : Ankara - IstanbulVisit the Museum of Anatolian Civilizations, Mausoleum of Ataturk and the Citadel of Ankara. Evening fl ight to Istanbul.
REGISTER NOW for your fi rst choice of complimentary hotel
DISCOVER TURKEY AT ASTA’S 5TH ANNUAL INTERNATIONAL DESTINATION EXPO! Turkey is
paradise of sun, sea, mountains, and lakes
– a land full of historic treasures from thirteen
successive civilizations spanning 10,000
years. Meet the friendly and hospitable
people of this unique country while you
sightsee around Istanbul and participate in
seminars that will teach you all you need to
know about Turkey!
Attending the International Destination Expo
allows you to become an expert! As the
only destination focused conference, the
International Destination Expo will expand
your ability to sell Turkey, its attractions, and
surroundings.
At the International Destination Expo you will
be equipped with valuable knowledge that
will increase your sales, form advantageous
relationships with local suppliers, and visit
historical sites in and around Turkey. Gain
fi rst-hand experiences and memories to
share with your clients as you plan their
dream vacations by registering today!
BENEFITS OF ATTENDING
1 Master the sales-generating
destination with four days of
concentrated education
2 Network with local companies that
can offer your clients their dream
itineraries
3 Enjoy complimentary sightseeing of
Istanbul to share your experiences with
your clients
4 Earn new certifi cations to add to your
professional profi le that will enhance
your desirability to new prospective
clients
For more information
visit www.ASTA.org/IDE
$50 USD FLIGHTS
on Turkish Airlines within Turkey
CONFERENCE PROGRAM
Monday, April 19
Half-Day Sightseeing
Hosted Evening
Tuesday, April 20
Educational Sessions
Trade Show
Evening Event
Wednesday, April 21
Educational Sessions
Trade Show
Final Gala
Thursday, April 22
Half/Full Day Sightseeing
Visit www.ASTA.org/IDE for updated schedule
of events as well as seminar additions.
COMPLIMENTARY HALF-DAY SIGHTSEEING MONDAY, APRIL 19 • THURSDAY, APRIL 22
IMMERSE YOURSELF IN THE TURKISH
CULTURE. Experience the best of Istanbul and
its nearby attractions fi rst-hand. Return home
and share your experiences with your clients
and they too will be asking for you to send
them to the magical destination of Turkey.
Below are a few sample half-day itineraries
that you will be able to select from:
Panoramic Tour (Old City) & Belly Dancing
Course - Drive along the narrow streets of
the old city for a panoramic orientation tour.
Your guide will explain about Saint Sophia
Museum, The Blue (Sultanahmet) Mosque,
Roman Hippodrome, Kumkapı, Beyazit
Mosque, Theodosian Forum and many more
popular spots. And with our professional
dance teachers, you will be able to learn the
basic or advanced techniques to belly dance.
Panoramic Tour (Europe/Asia) & Turkish
Cuisine Course - A full orientation tour
driving on both continents to see modern
Istanbul where local people live, featuring
both Europe and Asia. Some of the sights
seen along the drive include: Taksim Square,
Nisantasi, Rumeli Street, Dolmabahce Palace,
Besiktas in European side - Bosphorus Bridge,
Kuzguncuk, Uskudar, Maiden’s Tower, Bagdat
Street in Asian side. On the way back, drop off
at Ortakoy where tour participants will be able
to learn to cook traditional Turkish cuisine from
our professional chefs.
Faiths in Istanbul - Participants will view the
multicolor of faiths in Istanbul. Visit the old
streets and houses of Ayvansaray, Balat,
Cibali, Fener; the Holy Spring of Orthodox
Greeks “Blaherna”, the Mosque of “Master
Ivaz”, “Demetrius Kanabu” Church, “Tur-i
Sina” Abbey, “Surp Hresdagabey” Church,
the Mosque of “Ferruh Kethuda” , the
Patriarchate, the “Rose (Gul)” Mosque, “Ayia
Maria” Church, the Bulgarian Church, Eyup
Mosque and Chora Museum.
Shopping A La Carte – Occident A La Turc -
Malls are the contemporary tradition of large
cities around the world. They make full use
of the latest technology and offer enormous
facilities to modern shoppers. Istanbul, with
more than 77 modern malls, fi ve high streets,
and traditional street markets with 500-year-
old covered bazaars, is one of the most
enjoyable shopping mega cities in the world.
Ottoman Treasures & Spice Bazaar – Visit
the Topkapi Palace Museum (including The
Treasury section), which was the former
imperial residence of the Great Ottoman
Empire, who ruled for 600 years. Visit this
spectacular museum that houses large
collections of royal clothing, which includes
one of the world largest collections of Chinese
and Japanese porcelain and the famous
treasury of the Royal Family. The Spice Bazaar
(Egyptian Bazaar) shops selling nuts and
fruits, vegetables, fl owers, coffee as well as
local textile souvenirs and all you can imagine
in a centuries old traditional bazaar.
Joy of the Bosphorus - The tour will introduce
participants the beauties of the Bosphorus,
the picturesque waterway separating Asia
from Europe. Embarking on the ferry from
European Shore, you will leisurely sail by the
baroque 19th century palaces, the beautiful
old wooden houses, Rumeli Hisar and
Anadolu Hisar fortresses, sailing under the
Bosphorus Bridge. Your bus will take you
along the shores of the Bosphorus, after you
disembark in Sarıyer and proceed to Ortaköy,
one of the most charming sea-shore villages
of Istanbul, where you can stroll the narrow
streets. This little corner of Istanbul is very
popular among Turkish youth, artisans and
tourists all over the world with its numerous
“cafes”, small restaurants and souvenir shops.
Classical Essentials - St.Sophia Museum:
The magnifi cent Byzantine Church of all
times; then the sultan’s mosque is one of the
fi nest and largest architectural works of art
in the world. It has been a museum since
November 24, 1934, and has been nominated
to be the eighth wonder of the world by
many historians. The Rüstem Pasha Mosque
is a beautiful Ottoman mosque located in
Hasircilar Carsisi (Strawmat Weavers Market)
in Eminönü, Istanbul. It was designed by
Mimar Sinan (“Sinan the Architect”) for Grand
Vizier Rüstem Pasha and has been built
between 1561 to 1563.
An Authentic Taste of Istanbul - The Grand
Bazaar: In addition to its more than 500-year-
old historical importance, it’s a bazaar that
will tempt even the non-shoppers with its rich
collection of precious souvenirs, antiques,
handmade carpets, jewelry and leather
goods and with its spectacular interior design.
The Famous Cagaloglu Hamami (Turkish Bath)
was built by Sultan Mahmut in 1741 to provide
revenue for the Hagia Sophia Mosque. The
architect of the Hamam is unknown.
PRE / POST TOURS
DISCOVER THE WONDERS OF TURKEY.
During your visit to Turkey for the International
Destination Expo, extend your stay to tour the
many exciting and historical cities of Turkey.
Attendees can take advantage of a specially
discounted rate of $50 USD net regional fare
on Turkish Airlines to connect to any Turkish
city. Examples of Pre and Post tour itineraries
detailed below. Tours may include but not
limited to: meals, accommodations, entry
fees to museums, transfers, English speaking
guides, domestic air and VAT.
Additional tour details, prices and booking
procedures available at www.ASTA.org/IDE
GALLIPOLI & TROY
Day 1 : Istanbul – Gallipoli – CanakkaleAfter breakfast, early departure for Gallipoli Peninsula (about 4.5 hours driving) to visit World War I battlefi elds, cemeteries and memorials; before check in to your hotel in Canakkale for dinner and overnight, visit the legendary Troy, city of Priam and Hector, an open air museum including a reconstructed wooden horse.
Day 2 : Canakkale – Assos - Pergamon Visit the ruins of Assos, established by sailors from the neighboring Greek Island of Lesbos and later drive to the ancient city of Pergamon including visits of its Acropolis and Asklepion. Dinner and overnight in Izmir.
Day 3 : Kusadasi – Ephesus - IstanbulDrive to Selcuk, and visit the Shrine of Virgin Mary, where it is believed that she spent her last days. Proceed to ancient Ephesus and see the Odeon, the Bouleterion, the fountains, the temples, the famous library, the agoras, the great theater, the roman baths, the gymnasiums and so on. After lunch, visit the Archeological Museum. Drive back to Izmir Airport for an early evening fl ight to Istanbul.
ANTALYA
Day 1 : Istanbul – AntalyaMorning fl ight to Antalya. Visit the Arhaelogical Museum where striking fi nds from the ancient sites are displayed. Drive up to Termessos in the Taurus Mountains, the only Asia Minor city Alexander the Great could not capture. Dinner and overnight in Antalya.
Day 2 : Perge – Aspendos – SideFull day trip to well-known Pamphilian Cities. Perge was a Roman Province with a wide Stadium (seating 12.000), Baths and Colonnaded Street. In Aspendos, see the Roman Theatre built in the second century AD which has 15.000 seat capacity. Side is one of the best classical sites in Turkey with Apollon Temple, ancient ruins and two sandy beaches. Dinner and overnight in Antalya.
Day 3 : Phaselis – Myra – St.NicholasVisit Phaselis, an ancient port city, founded in the 7th century BC by colonists from Rhodes. Proceed to Demre to visit the Basilica of St.Nicholas and fi nally the theater of Myra and rock tombs. Drive to Antalya airport for fl ight to Istanbul.
BODRUM
Day 1 : Istanbul - Bodrum Flight to Bodrum. Visit the Castle of St.Peter built by the Knights of St. John of Rhodes and the fascinating Museum of Underwater Arhaelogy. Continue with the Mausoleum of Halicarnassos and the typical Turkish town of Milas with its traditional houses. Overnight in Bodrum.
Day 2 : BodrumFull day cruise at the beautiful bays of Gokova -Bodrum coastline. Overnight and dinner in Bodrum.
Day 3 : Bodrum - IstanbulAnother cruising day at the beautiful bays of Gokaova - Bodrum coastline. Transfer to Bodrum airport for evening fl ight to Istanbul.
KAYSERI / CAPPADOCIA
Day 1 : Istanbul – Kayseri - CappadociaMorning fl ight to Kayseri, the ancient Roman Caesarea. Visit to Kultepe, an Assyrian trading colony center, followed by an orientation tour covering the Turning Mausoleum and “Hunat Hatun Kulliyesi” called after of a Selcuk princess. Drive to Cappadocia for dinner and overnight.
Day 2 : CappadociaMorning departure for Dervent Valley where the geographical formations remind us of another planet. Then in Pasabagi, we’ll take a stroll among the amazing fairy chimneys of Cappadocia. From here we’ll drive to Avanos to have lunch. After, we will see the most beautiful examples of Byzantine art in Göreme Open Air Museum. Then, we drive to Uçhisar Castle, the highest point of the region, where we have a fabulous panoramic view over Cappadocia. Dinner and overnight in Cappadocia
Day 3 : Cappadocia – Kayseri - IstanbulAfter breakfast, drive to the Red Valley for hiking, Old Cavusin Village, lunch, afternoon visits will cover Zelve Open Air Museum and later the old Greek Village of Sinassos. Transfer to Kayseri Airport for fl ight to Istanbul.
BLACK SEA
Day 1 : Istanbul – TrabzonMorning fl ight to Trabzon. Visit the Hagia Sophia Museum, originally a Byzantine church built in 13th century and the Gulbahar Hatun Mosque, built in the early 16th century. Finally, visit the fourth century Sumela Monastery, perched on a cliff 820 feet high. Dinner and overnight in Trabzon.
Day 2 : Trabzon - Ayder – RizeDrive up to Camlihemsin Plateau viewing impressive landscapes of the Black Sea. Arrive at Ayder, one of the mountain villages in the Kackar Mountains, famous for its lush green fl ora and thermal springs. Dinner and overnight in Rize.
Day 3 : Rize – Hopa – Trabzon - IstanbulDrive to Hopa, a lovely and original town at the end of the Turkish territory on the Black Sea. Drive to Trabzon airport for fl ight to Istanbul.
BURSA / ANKARA
Day 1 : Istanbul – BursaDrive to Bursa, the fi rst imperial city of the Ottomans. Visit the Great Mosque, the Green Mausoleum and Silk Bazaar. Dinner and overnight in Bursa.
Day 2 : Bursa – Pessinus – Gordion - AnkaraDrive to Ankara, the capital of the Turkish Republic. On the way visit ancient Pessinus and the Gordion famous for the legendary King Midas. Dinner and overnight in Ankara.
Day 3 : Ankara - IstanbulVisit the Museum of Anatolian Civilizations, Mausoleum of Ataturk and the Citadel of Ankara. Evening fl ight to Istanbul.
REGISTER NOW for your fi rst choice of complimentary hotel
DISCOVER TURKEY AT ASTA’S 5TH ANNUAL INTERNATIONAL DESTINATION EXPO! Turkey is
paradise of sun, sea, mountains, and lakes
– a land full of historic treasures from thirteen
successive civilizations spanning 10,000
years. Meet the friendly and hospitable
people of this unique country while you
sightsee around Istanbul and participate in
seminars that will teach you all you need to
know about Turkey!
Attending the International Destination Expo
allows you to become an expert! As the
only destination focused conference, the
International Destination Expo will expand
your ability to sell Turkey, its attractions, and
surroundings.
At the International Destination Expo you will
be equipped with valuable knowledge that
will increase your sales, form advantageous
relationships with local suppliers, and visit
historical sites in and around Turkey. Gain
fi rst-hand experiences and memories to
share with your clients as you plan their
dream vacations by registering today!
BENEFITS OF ATTENDING
1 Master the sales-generating
destination with four days of
concentrated education
2 Network with local companies that
can offer your clients their dream
itineraries
3 Enjoy complimentary sightseeing of
Istanbul to share your experiences with
your clients
4 Earn new certifi cations to add to your
professional profi le that will enhance
your desirability to new prospective
clients
For more information
visit www.ASTA.org/IDE
$50 USD FLIGHTS
on Turkish Airlines within Turkey
CONFERENCE PROGRAM
Monday, April 19
Half-Day Sightseeing
Hosted Evening
Tuesday, April 20
Educational Sessions
Trade Show
Evening Event
Wednesday, April 21
Educational Sessions
Trade Show
Final Gala
Thursday, April 22
Half/Full Day Sightseeing
Visit www.ASTA.org/IDE for updated schedule
of events as well as seminar additions.
COMPLIMENTARY HALF-DAY SIGHTSEEING MONDAY, APRIL 19 • THURSDAY, APRIL 22
IMMERSE YOURSELF IN THE TURKISH
CULTURE. Experience the best of Istanbul and
its nearby attractions fi rst-hand. Return home
and share your experiences with your clients
and they too will be asking for you to send
them to the magical destination of Turkey.
Below are a few sample half-day itineraries
that you will be able to select from:
Panoramic Tour (Old City) & Belly Dancing
Course - Drive along the narrow streets of
the old city for a panoramic orientation tour.
Your guide will explain about Saint Sophia
Museum, The Blue (Sultanahmet) Mosque,
Roman Hippodrome, Kumkapı, Beyazit
Mosque, Theodosian Forum and many more
popular spots. And with our professional
dance teachers, you will be able to learn the
basic or advanced techniques to belly dance.
Panoramic Tour (Europe/Asia) & Turkish
Cuisine Course - A full orientation tour
driving on both continents to see modern
Istanbul where local people live, featuring
both Europe and Asia. Some of the sights
seen along the drive include: Taksim Square,
Nisantasi, Rumeli Street, Dolmabahce Palace,
Besiktas in European side - Bosphorus Bridge,
Kuzguncuk, Uskudar, Maiden’s Tower, Bagdat
Street in Asian side. On the way back, drop off
at Ortakoy where tour participants will be able
to learn to cook traditional Turkish cuisine from
our professional chefs.
Faiths in Istanbul - Participants will view the
multicolor of faiths in Istanbul. Visit the old
streets and houses of Ayvansaray, Balat,
Cibali, Fener; the Holy Spring of Orthodox
Greeks “Blaherna”, the Mosque of “Master
Ivaz”, “Demetrius Kanabu” Church, “Tur-i
Sina” Abbey, “Surp Hresdagabey” Church,
the Mosque of “Ferruh Kethuda” , the
Patriarchate, the “Rose (Gul)” Mosque, “Ayia
Maria” Church, the Bulgarian Church, Eyup
Mosque and Chora Museum.
Shopping A La Carte – Occident A La Turc -
Malls are the contemporary tradition of large
cities around the world. They make full use
of the latest technology and offer enormous
facilities to modern shoppers. Istanbul, with
more than 77 modern malls, fi ve high streets,
and traditional street markets with 500-year-
old covered bazaars, is one of the most
enjoyable shopping mega cities in the world.
Ottoman Treasures & Spice Bazaar – Visit
the Topkapi Palace Museum (including The
Treasury section), which was the former
imperial residence of the Great Ottoman
Empire, who ruled for 600 years. Visit this
spectacular museum that houses large
collections of royal clothing, which includes
one of the world largest collections of Chinese
and Japanese porcelain and the famous
treasury of the Royal Family. The Spice Bazaar
(Egyptian Bazaar) shops selling nuts and
fruits, vegetables, fl owers, coffee as well as
local textile souvenirs and all you can imagine
in a centuries old traditional bazaar.
Joy of the Bosphorus - The tour will introduce
participants the beauties of the Bosphorus,
the picturesque waterway separating Asia
from Europe. Embarking on the ferry from
European Shore, you will leisurely sail by the
baroque 19th century palaces, the beautiful
old wooden houses, Rumeli Hisar and
Anadolu Hisar fortresses, sailing under the
Bosphorus Bridge. Your bus will take you
along the shores of the Bosphorus, after you
disembark in Sarıyer and proceed to Ortaköy,
one of the most charming sea-shore villages
of Istanbul, where you can stroll the narrow
streets. This little corner of Istanbul is very
popular among Turkish youth, artisans and
tourists all over the world with its numerous
“cafes”, small restaurants and souvenir shops.
Classical Essentials - St.Sophia Museum:
The magnifi cent Byzantine Church of all
times; then the sultan’s mosque is one of the
fi nest and largest architectural works of art
in the world. It has been a museum since
November 24, 1934, and has been nominated
to be the eighth wonder of the world by
many historians. The Rüstem Pasha Mosque
is a beautiful Ottoman mosque located in
Hasircilar Carsisi (Strawmat Weavers Market)
in Eminönü, Istanbul. It was designed by
Mimar Sinan (“Sinan the Architect”) for Grand
Vizier Rüstem Pasha and has been built
between 1561 to 1563.
An Authentic Taste of Istanbul - The Grand
Bazaar: In addition to its more than 500-year-
old historical importance, it’s a bazaar that
will tempt even the non-shoppers with its rich
collection of precious souvenirs, antiques,
handmade carpets, jewelry and leather
goods and with its spectacular interior design.
The Famous Cagaloglu Hamami (Turkish Bath)
was built by Sultan Mahmut in 1741 to provide
revenue for the Hagia Sophia Mosque. The
architect of the Hamam is unknown.
PRE / POST TOURS
DISCOVER THE WONDERS OF TURKEY.
During your visit to Turkey for the International
Destination Expo, extend your stay to tour the
many exciting and historical cities of Turkey.
Attendees can take advantage of a specially
discounted rate of $50 USD net regional fare
on Turkish Airlines to connect to any Turkish
city. Examples of Pre and Post tour itineraries
detailed below. Tours may include but not
limited to: meals, accommodations, entry
fees to museums, transfers, English speaking
guides, domestic air and VAT.
Additional tour details, prices and booking
procedures available at www.ASTA.org/IDE
GALLIPOLI & TROY
Day 1 : Istanbul – Gallipoli – CanakkaleAfter breakfast, early departure for Gallipoli Peninsula (about 4.5 hours driving) to visit World War I battlefi elds, cemeteries and memorials; before check in to your hotel in Canakkale for dinner and overnight, visit the legendary Troy, city of Priam and Hector, an open air museum including a reconstructed wooden horse.
Day 2 : Canakkale – Assos - Pergamon Visit the ruins of Assos, established by sailors from the neighboring Greek Island of Lesbos and later drive to the ancient city of Pergamon including visits of its Acropolis and Asklepion. Dinner and overnight in Izmir.
Day 3 : Kusadasi – Ephesus - IstanbulDrive to Selcuk, and visit the Shrine of Virgin Mary, where it is believed that she spent her last days. Proceed to ancient Ephesus and see the Odeon, the Bouleterion, the fountains, the temples, the famous library, the agoras, the great theater, the roman baths, the gymnasiums and so on. After lunch, visit the Archeological Museum. Drive back to Izmir Airport for an early evening fl ight to Istanbul.
ANTALYA
Day 1 : Istanbul – AntalyaMorning fl ight to Antalya. Visit the Arhaelogical Museum where striking fi nds from the ancient sites are displayed. Drive up to Termessos in the Taurus Mountains, the only Asia Minor city Alexander the Great could not capture. Dinner and overnight in Antalya.
Day 2 : Perge – Aspendos – SideFull day trip to well-known Pamphilian Cities. Perge was a Roman Province with a wide Stadium (seating 12.000), Baths and Colonnaded Street. In Aspendos, see the Roman Theatre built in the second century AD which has 15.000 seat capacity. Side is one of the best classical sites in Turkey with Apollon Temple, ancient ruins and two sandy beaches. Dinner and overnight in Antalya.
Day 3 : Phaselis – Myra – St.NicholasVisit Phaselis, an ancient port city, founded in the 7th century BC by colonists from Rhodes. Proceed to Demre to visit the Basilica of St.Nicholas and fi nally the theater of Myra and rock tombs. Drive to Antalya airport for fl ight to Istanbul.
BODRUM
Day 1 : Istanbul - Bodrum Flight to Bodrum. Visit the Castle of St.Peter built by the Knights of St. John of Rhodes and the fascinating Museum of Underwater Arhaelogy. Continue with the Mausoleum of Halicarnassos and the typical Turkish town of Milas with its traditional houses. Overnight in Bodrum.
Day 2 : BodrumFull day cruise at the beautiful bays of Gokova -Bodrum coastline. Overnight and dinner in Bodrum.
Day 3 : Bodrum - IstanbulAnother cruising day at the beautiful bays of Gokaova - Bodrum coastline. Transfer to Bodrum airport for evening fl ight to Istanbul.
KAYSERI / CAPPADOCIA
Day 1 : Istanbul – Kayseri - CappadociaMorning fl ight to Kayseri, the ancient Roman Caesarea. Visit to Kultepe, an Assyrian trading colony center, followed by an orientation tour covering the Turning Mausoleum and “Hunat Hatun Kulliyesi” called after of a Selcuk princess. Drive to Cappadocia for dinner and overnight.
Day 2 : CappadociaMorning departure for Dervent Valley where the geographical formations remind us of another planet. Then in Pasabagi, we’ll take a stroll among the amazing fairy chimneys of Cappadocia. From here we’ll drive to Avanos to have lunch. After, we will see the most beautiful examples of Byzantine art in Göreme Open Air Museum. Then, we drive to Uçhisar Castle, the highest point of the region, where we have a fabulous panoramic view over Cappadocia. Dinner and overnight in Cappadocia
Day 3 : Cappadocia – Kayseri - IstanbulAfter breakfast, drive to the Red Valley for hiking, Old Cavusin Village, lunch, afternoon visits will cover Zelve Open Air Museum and later the old Greek Village of Sinassos. Transfer to Kayseri Airport for fl ight to Istanbul.
BLACK SEA
Day 1 : Istanbul – TrabzonMorning fl ight to Trabzon. Visit the Hagia Sophia Museum, originally a Byzantine church built in 13th century and the Gulbahar Hatun Mosque, built in the early 16th century. Finally, visit the fourth century Sumela Monastery, perched on a cliff 820 feet high. Dinner and overnight in Trabzon.
Day 2 : Trabzon - Ayder – RizeDrive up to Camlihemsin Plateau viewing impressive landscapes of the Black Sea. Arrive at Ayder, one of the mountain villages in the Kackar Mountains, famous for its lush green fl ora and thermal springs. Dinner and overnight in Rize.
Day 3 : Rize – Hopa – Trabzon - IstanbulDrive to Hopa, a lovely and original town at the end of the Turkish territory on the Black Sea. Drive to Trabzon airport for fl ight to Istanbul.
BURSA / ANKARA
Day 1 : Istanbul – BursaDrive to Bursa, the fi rst imperial city of the Ottomans. Visit the Great Mosque, the Green Mausoleum and Silk Bazaar. Dinner and overnight in Bursa.
Day 2 : Bursa – Pessinus – Gordion - AnkaraDrive to Ankara, the capital of the Turkish Republic. On the way visit ancient Pessinus and the Gordion famous for the legendary King Midas. Dinner and overnight in Ankara.
Day 3 : Ankara - IstanbulVisit the Museum of Anatolian Civilizations, Mausoleum of Ataturk and the Citadel of Ankara. Evening fl ight to Istanbul.
REGISTER NOW for your fi rst choice of complimentary hotel
DISCOVER TURKEY AT ASTA’S 5TH ANNUAL INTERNATIONAL DESTINATION EXPO! Turkey is
paradise of sun, sea, mountains, and lakes
– a land full of historic treasures from thirteen
successive civilizations spanning 10,000
years. Meet the friendly and hospitable
people of this unique country while you
sightsee around Istanbul and participate in
seminars that will teach you all you need to
know about Turkey!
Attending the International Destination Expo
allows you to become an expert! As the
only destination focused conference, the
International Destination Expo will expand
your ability to sell Turkey, its attractions, and
surroundings.
At the International Destination Expo you will
be equipped with valuable knowledge that
will increase your sales, form advantageous
relationships with local suppliers, and visit
historical sites in and around Turkey. Gain
fi rst-hand experiences and memories to
share with your clients as you plan their
dream vacations by registering today!
BENEFITS OF ATTENDING
1 Master the sales-generating
destination with four days of
concentrated education
2 Network with local companies that
can offer your clients their dream
itineraries
3 Enjoy complimentary sightseeing of
Istanbul to share your experiences with
your clients
4 Earn new certifi cations to add to your
professional profi le that will enhance
your desirability to new prospective
clients
For more information
visit www.ASTA.org/IDE
$50 USD FLIGHTS
on Turkish Airlines within Turkey
INTERNATIONAL DESTINATION EXPOIstanbul
April 19-22, 2010
REGISTRATION
To register, go to www.asta.org/ide.
Early registrants will be eligible for the
complimentary four-night hotel package offer.
What’s included in the registration fee?
• Four nights accommodations*
• Participation in destination focused educational sessions
• Admission to evening events
• Access to trade show to meet Turkish and neighboring country suppliers
• Complimentary Sightseeing of Istanbul
• Discounted airfare on Turkish Airlines
* for qualifi ed agents
AIR
Turkish Airlines is pleased to offer special
fares to Istanbul for the delegates of the ASTA
International Destination Expo.
$400 USD net fares from New York or Chicago to Istanbul
$450 CAD net fare from Toronto to Istanbul
$50 USD net add-on fare for destinations in Turkey
Business class 25% discounts C and D class Turkish Airlines’ RT fares
Non-U.S. Attendees may call their local Turkish
Airlines Offi ce for further information regarding
25% discounts on all applicable TK round trip
fares except promotional fares (instead of the
highest yearly unrestricted TK fares).
Promotion codes, contact phone numbers and
additional booking details will be available at
www.ASTA.org/IDE
HOTELS
For the fi rst time in the
fi ve year history of the
International Destination
Expo, travel agents who
register early will be eligible to
receive a complimentary 4-night hotel package at one of the six “category 5” hotels
listed below. Register now to take advantage
of this exciting and limited time offer.
1. Hilton Istanbul
2. Ceylan Intercontinental
3. Conrad Istanbul
4. Swissôtel The Bosphorus, Istanbul
5. Hyatt Regency Istanbul
6. The Ritz-Carlton Istanbul
Once your registration and payment are
submitted, hotel booking instructions will be
sent directly to you on how to book the hotel of
your choice.
Turkey
For more information
visit www.ASTA.org/IDE
Register now to receive
complimentary 4 nights hotel
Hurry! Space is limited!
Register now to receive complimentary 4 nights hotel
Hurry! Space is limited!
International Destination Expo.
$400 USD net fares from New York or Chicagoto Istanbul
International Destination Expo - ASTA
1101 King Street, Suite 200, Alexandria, VA 22314, U.S.A.
For more information
visit www.ASTA.org/IDE
The only industry event dedicated to destination training
Register now to receive complimentary 4 nights hotel
Hurry! Space is limited!
