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At the Heart of Mobile Devices

Edgar Auslander

VP, Product Management

Qualcomm Technologies, Inc.

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 2

Mobile at the Heart of Everything

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POWER MANAGEMENT

Mobile Platform Architecture

CONNECTIVITY RFAP MODEM

SOFTWARE

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 4

Snapdragon Platform Spans Hardware, Software, Services, and Ecosystem Tools

Drivers & Optional Advanced Features Software

High Level Operating System

Qualcomm Reference Designs

HW & SW Development Tools & Customer Support

Enabling Technologies

Leading Hardware

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 5

Modems

Connectivity

Sensors

Displays

CPU

GPU

DSP/Multimedia

Expanding Areas for Smartphone Innovation

aSMP

High Performance Floating Point

Custom KraitLarge L2 $

Web Tech Innovations

Custom System Interconnect

Low Power Innovations

Profiling Tools

GPGPU Compute for Imaging/Video (Renderscript, OpenCL, LLVM)

Stereoscopic Rendering

FlexRender™ Technology

Unified ShaderArchitecture

Accelerated WebGL

Ultrasound

1080P HD video

Stereo 3D video21 MPix 7.1 Surround

Playback

5.1 SurroundCamcorder

Noise cancellation

Zero Shutter Lag

Browser with HTML5 and 1080p Flash

20x Digital zoom

Computational Camera

TD-SCDMA

VoLTE / SRVCC

Power OptimizationAdvanced Receivers

RF Multi-band

LTE TDD

LTE World Mode LTE Broadcast

.11ac

Indoor Location

MultibandFM

BTGPS/GNSS

Miracast

Accelerometer

Temperature MagnetometerGyroscope

Ambient lightProximity Pressure Gestures

IR Sensing

Humidity

MEMS

Color correction

Content Adaptive Backlight

Frame Buffer Compression

3D

Wireless Display

Coexistence withconnectivity

Coexistence with WWAN

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 6

Video

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 7

Snapdragon: The All-in-One Mobile Chip

Standby

Messaging

Make a Call

Find Your Way

Surf the Web

Watch and Stream Movies

Gaming

Standby

Make a Call

Find Your Way

Messaging

Surf the Web

Watch and Stream Movies

Gaming

Adapts to Deliver Unrivaled Mobile Experiences and Longer Battery Life

Note: Simulation for presentation purposes.

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 8

Our Strategy

System Approach

Own the Key Technology Blocks

Integration

Broad, Scalable Roadmap

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 9

/ /

Qualcomm Modem Technology LeadershipA History of Time-to-Market and Product Superiority

2008 2010 20122009 20112007200620052004 2013

90

70

50

30

40

60

80

100

20

10

DL 1.8 MbpsUL 384 kbps

DL 7.2 MbpsUL 5.76 Mbps

DL 28 MbpsUL 5.76 Mbps

First Integrated LTE Multimode

DL 100 Mbps

First DC-HSPA+

DL 42 Mbps

Pea

k D

L D

ata

Rat

e (M

bps)

First LTE World ModeDL 100 Mbps

MSM 6275MSM 6275MSM 6275

MSM 7200MSM 7200MSM 7200

MDM 8200MDM 8200MDM 8200

MDM 8220MDM 8220MDM 8220

MDM 9x00MDM 9x00MDM 9x00

MDM 9x15MDM 9x15MDM 9x15

MDM 9x25MDM 9x25MDM 9x25

First LTE Advanced Cat4 Carrier Aggregation

First HSDPA

First HSUPA

First Integrated LTE Smartphone

DL 100 Mbps

MSM 8960MSM 8960MSM 8960

150

FirstHSPA+

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 10

Performance (DMIPS)

Pow

er (

mW

)

0

500

1000

1500

2000

0 1000 2000 3000 4000 5000 6000 7000

HALFTHEPOWER

Laptop Only

CPU Leadership Now and into Next GenerationHighest Performance at the Lowest Power

x86 SOC (32nm HKMG)

Current Gen Competitor(40nm LP)

Newly Released Competitor(32nm HKMG)

Snapdragon “Krait” 200(28nm LP)

Snapdragon “Krait” 300(28nm LP)

Source: Qualcomm lab testing

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 11

Adreno 320 GPU Leads in Power-efficient PerformanceLatest GPU Architecture — Higher Performance, Lower Power

Rel

ativ

e P

erfo

rman

ce p

er m

W

Performance Power Efficiency (Higher Is Better)

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

Competitor A quad-core

Snapdragon dual-core (8960) Adreno

225

Competitor B quad-core

Snapdragon quad-core (8064) Adreno

320

5.1

5.9

8.7

8.8

9

12

13

13

13

29

Samsung Galaxy Nexus(OMAP4460/SGX540)

Huawei Ascend P1 (OMAP4460/SGX540)

LG Optimus 4X HD (Tegra 3)

Samsung Galaxy S 2 (Exy/Mali400)

HTC One X (Tegra 3)

HTC One S (S4/Adreno 225)

HTC One X (S4/Adreno 225)

Samsung Galaxy S 3 (Exy4/Mali400)

Samsung Galaxy S 3 (S4/Adreno 225)

LG Optimus G (S4 Pro/Adreno 320)

GLBenchmark 2.5—Egypt HD (Offscreen 1080p)

Frames per Second—Higher Is Better

Sources: AnandTech ’12, Qualcomm data

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 12

Adreno 225

Adreno 320: Immersive Visual ExperiencesRedefining Mobile Graphics

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Adreno 320

Adreno 320: Immersive Visual ExperiencesRedefining Mobile Graphics

More Complex Scenes at High Frame Rate

More Detailed Textures for Improved

Visual Realism

More Advanced Lighting Effects

Support for Larger Displays

and Higher Resolutions

>2xPerformance Improvement

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 14

Harnessing Developer Innovation

Open architecture

DSP access program

Large installed baseImage

Processing

Delivering Rich Experiences

Voice Quality

Augmented Reality

High Definition Audio

Object Recognition

Gestures

“Qualcomm leads the global unit market for DSP silicon shipments”

Will StraussPresident, Forward Concepts

Custom DSP ArchitectureEnabling Rich User Experiences Without Sacrificing Battery Life

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 16

Comprehensive set of tools for faster time to market

Chromatix – Automatic Color Optimization

EZ-Tune – Real-timeOn-target Tuning

Chromatix-Light – Fast tuning

QTES – Quality Benchmark & Analysis

Camera Driver Request Process

Factory Product Calibration

High Performance ISP, 3AAlgorithms & Color Science

DSC Quality Hardware Image Signal Processor (ISP)

3A Algorithms(A/F, AE, AWB)

Multiple Cameras

High Dynamic Range

Noise Reduction

High Speed JPEGEncode & Decode

Face Processing Support

Programmable H/W

Drivers & Color Tuning

Latest Pixel technologies1.4 um, 1.1um…

Main Camera: 8MP, 12MP/30fps, >30MP Sensors

Front Camera: VGA, 720P, 1080P

3D Camera Turn-Key Modules (8MP, 5MP, 720P)

Array Camera Support & Enablement

Autofocus Actuator (VCM, Piezo, MEMs, Lens Vector)

High Power LED & Xenon Flash

New sensors: White Pixel & iHDR

Sensors, Modules,Interfaces

Extensive Feature Set on HLOS

8MP Capture w. 1080p Video

Zero Shutter Lag

Multi-Shot Capture

High Dynamic Range

Best Shot Modes

Face Processing

Computational Camera

Tools, Tuning andOEM Support

Imaging Features &Post Processing

Integrated H/W ImageSignal Processor

Qcamera: Enabling Better Cameras

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Tools and Resources for Developers

http://developer.qualcomm.comTechnical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery

MDP available for purchase at BSquare.com

Trepn™

ADRENO GPU Tools

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Video

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 19

Snapdragon S4 Processors: A Comprehensive RoadmapSolutions for Smartphones, Tablets, TVs and Computing Devices

S4 PrimeMPQ8064

Mobile Experience, Meets TV

Where Essential Mobility Starts

S4 PlusMSM8930

S4 PlusAPQ8060A

S4 PlusMSM8960

S4 PlusMSM8660A

S4 PlusMSM8260A

S4 PlusMSM8630

S4 PlusMSM8227

S4 PlusAPQ8030

S4 PlusMSM8230

S4 PlusMSM8627

Powerful Mobile Experiences

S4 PlayMSM8625

S4 PlayMSM8225

Computing that Goes the Distance

S4 ProMSM8960T

S4 ProAPQ8064

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 20

Snapdragon Processor Technology Leadership

70+Manufacturers

Shipping

500+Devices Announced

400+ Designs in DevelopmentSource: Qualcomm Data

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 21

Qualcomm Modem Technology Leadership

Source: Qualcomm data

600+ GOBI ENABLED DEVICES LAUNCHED SINCE 2009 100+ Designs Planned

100+Handsets

175+M2M Modules and Devices

330+Computing (USB, embedded,

tablets, routers)

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© 2012 QUALCOMM TECHNOLOGIES, INC. All rights reserved. 22

© 2012 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, Snapdragon, Trepn, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Trademarks of Qualcomm Incorporated are used with permission. AllJoyn is a trademark of Qualcomm Innovation Center, Inc., registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners.

Qualcomm Technologies, Inc5775 Morehouse Drive

San Diego, CA 92121-1714