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Atanas Raykov - How to Best Leverage The Power of Social Communication

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Proprietary and Confidential | Property of Viber Lab, Inc. How to best leverage the power of social communication
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Page 1: Atanas Raykov - How to Best Leverage The Power of Social Communication

Proprietary and Confidential | Property of Viber Lab, Inc.

How to best leverage the powerof social communication

Page 2: Atanas Raykov - How to Best Leverage The Power of Social Communication

We believe people should communicate freely and securely:Call anywhereFully protectedBe expressive

Page 3: Atanas Raykov - How to Best Leverage The Power of Social Communication

800 MILLION

UNIQUE REGISTERED USERS WORLDWIDE

Since its establishment in 2010, Viber has reached

Page 4: Atanas Raykov - How to Best Leverage The Power of Social Communication

Viber Media S.a.r.l - Proprietary and confidential

Page 5: Atanas Raykov - How to Best Leverage The Power of Social Communication

Viber Media S.a.r.l - Proprietary and confidential

Top communication appOver 33Musersin cee

Page 6: Atanas Raykov - How to Best Leverage The Power of Social Communication

Viber Media S.a.r.l - Proprietary and confidential

Viber Started with Calls,

but today Over 90%

of users use the app

for messaging

Page 7: Atanas Raykov - How to Best Leverage The Power of Social Communication

Viber Media S.a.r.l - Proprietary and confidential

442m stickers7B messages

Viber takes over personal communication

In a month In cee

Page 8: Atanas Raykov - How to Best Leverage The Power of Social Communication

Viber Media S.a.r.l - Proprietary and confidential

Viber usage in serbia

Proprietary and Confidential | Property of Viber Lab, Inc.

3.15+M usersConnected through viber

40M viber callsper month1.6B messagesThrough viber monthly

80M stickerssent

monthly

Page 9: Atanas Raykov - How to Best Leverage The Power of Social Communication

Proprietary and Confidential | Property of Viber Lab, Inc.

IndependentImpatientemotionalMobile-only

Empowered by The new generations

Viber Media S.a.r.l - Proprietary and confidential

Page 10: Atanas Raykov - How to Best Leverage The Power of Social Communication

A sticker for every moment new kind of visual messaging experience that triggers communication

Page 11: Atanas Raykov - How to Best Leverage The Power of Social Communication

Create virality fast and easy. just 2 clicks for an ever-green brand exposure

Page 12: Atanas Raykov - How to Best Leverage The Power of Social Communication

Digital branding at its best a sticker pack is sent 23 times on average to a user’s contacts

Page 13: Atanas Raykov - How to Best Leverage The Power of Social Communication

Design your own sticker pack branded, expressive, desirable

Page 14: Atanas Raykov - How to Best Leverage The Power of Social Communication

Model: stickers & Public ChatMarket: russiaLaunched: Spring 2016

Old spice success story 1,160,00

0 followers

Page 15: Atanas Raykov - How to Best Leverage The Power of Social Communication

Model: stickers & public chatMarkets: cee & russiaLaunch: summer 2016

Exit festival success story

Page 16: Atanas Raykov - How to Best Leverage The Power of Social Communication

Model: stickers & Public ChatMarket: serbia/globallyLaunched: 25.09.2016

City of belgrade success story

1,050,000 followers

Page 17: Atanas Raykov - How to Best Leverage The Power of Social Communication

Animated stickers bring conversations to life in the most expressive way!

Animated sticker packs

Page 18: Atanas Raykov - How to Best Leverage The Power of Social Communication

EngagingefficientRelevant

Video ads in sticker market

Page 19: Atanas Raykov - How to Best Leverage The Power of Social Communication

Proprietary and Confidential | Property of Viber Lab, Inc.Proprietary and Confidential | Property of Viber Lab, Inc.Viber Media S.a.r.l - Proprietary and confidential

Public chats 2.0

Discoverability engagement

Page 20: Atanas Raykov - How to Best Leverage The Power of Social Communication

Personalized notification service

Proprietary and Confidential | Property of Viber Lab, Inc.

Mobile number

activation

notifications

exclusives

Page 21: Atanas Raykov - How to Best Leverage The Power of Social Communication

Thank you


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