Date post: | 05-Aug-2015 |
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www.oyez.fr
Improve the in-store sales & marketingwith digitals solutions
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www.oyez.fr
BUT in 2012
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A complete rangeof modern products...
• Furniture 60%• Appliances 34%• Decoration 6%• Funding
... proposed througha network of 217 BUT stores...
• 220 stores in France• 7 stores in Dom-Tom• Turnover: ᴊ 1.8bn• 30 million visitors• 6600 employees
... with 3 store concept
• BUT• BUT Cosy• BUT City
www.oyez.fr
Why installing digital solutions in BUT stores ?
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Context
• Internet customers better informed
• Present Offer• Advising clients• m2 profitability • Surfaces cost in big
cities
Solution
• Digital catalog with an XXXL offer
• Customer-oriented selection criteria
• Availability and rates in real time
Application
• Multi touch technology (design)
• 46 inches Screen (Show)• User friendly
ergonomics (unique client experience)
• Real time connection with the BUT information system (reactivity)
www.oyez.fr
Methodology
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Idea
• Very fast prototyping Implementation
• strong and creative partners
• Reactive internal teams
Testing
• First results analysis• Performance measure• Adaptations of the
concept
Deployment
• fast (less than 3 months)• 975 units (terminals +
tablets)• 2,500 people trained
www.oyez.fr
Results
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• 175 terminals + 900 tablet installed in 225 stores
• Best sellers expertise
• Best customers experience
• Modernization of the brand
• Maximizing pro!tability by m2
• Further increase in sales up to 15%
• Up to 13% of sales generated exclusively digital device(on non-exposed)