a tool to facilite Technocenter’s teamto design and deliverthe NExT experience to our customers
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
atelier P | innovation process and show room : 3 examples to benchmark us
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le Panasonic Center : Tokyo
l’échangeur : Paris - European centre for innovative customers relations
KDDI : Toyko Harajuku
Open to public, The first floor invites the visitor to discover a showcase about ubiquitous digital network. Splitted into 3 parts, It drives the visitor from today room, introducing new products and core technologies to prospective future room with awesome demos of concept like Digital wall or intelligent table passing by the tomorrow room , which give a vision of the near future (home network infrastructure, home security,etc)The second floor gives an environmental showcase and explains in action the six basic design factors applied in the Matsushita Group.To complete these showcases, Panasonic proposes to discover the Eco&Ud House, that bring their vision of a future living to a real-life house located just beside the Panasonic complex. Definitively a must for people interested in innovation. The Panasonic center concretizes all the work done by this company in the field of R&D and innovation. They are at the leading edge of innovation and they want people to know it.
Starting from a platform of technical demos dedicated to one French distribution network ( groupe Galeries Lafayette ), L’echangeur has open its doors to partners and customers to become a place to discover, discuss and exchange about new technologies and their roles and impact in the field of distribution and customer relations. Located right in the center of Paris, it provides 1600 m 2 and 6 thematics platforms.L’ECHANGEUR is now a business based on 3 kind of services : personnalised seminars featuring demos, room rental to organize events, consulting services in the field of technology watch.
Located in the Harajuku area, highly frequented by the young people, This 5 floors building gives to KDDI a good opportunity to get in touch with their target Number one : the young people fond of music and entertainment. It is really oriented as a show room and promote the KDDI products. A small place is given to innovation and demos, but it is not very significant. KDDI preferred attract young people by using the first floor as a musical studio able to welcome live performance of news musicians and the fifth floor as a 360° wired café, perfect location for taking a break from the bustle of this very animated neighboorhood.
atelier P | find the balance 2
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
• show room• restricted acces• heavy updating process
• innovation• workshop• sharing space• open• disturbed spaceflexibility
introductionAs the previous examples illustrates it, Show-room are basically places to demonstrate company’s products…As like, they are generally clean and tidy place. Whose access is restricted and content hard to update. In the same time, companies who wants to involve in an innovation process needs to find spaces to help them all along this process. As innovation is a social art and happens when people interact with one another, These spaces must be open, focused on user experience and exchange between the company’s employees.
atelier P | from ideas to product 3
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
A space like Atelier P can play a part at each step of the innovation process that leads from ideas and concepts to new products to be launched on the market.
usability testing
demos set-up
AT
TM
P
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CE
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T T M P R O C E S S
anticipation and prop
ective surveys ideas and concept development industrial process product development
com
mer
cial
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mar
ket
deve
lop
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tnew devices and services evaluation prospective
vision tour
usabilitytesting
demosand prototyping
prototype’s assesment in situ
concept nursery
creativity group
competition review
concept testingdesign by practice focus group
technical test
collection show
commercial launch
F.U.T
market
technical experimentation
blue sky anticipation
3P project review
techno reviewand assesment
innovation selection board - go no go
atelier P | three axis to embody the technocentre reasons for living and 3 P way of working
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
• Prospective : anticipate the future and include this dimension into our daily occupation.
• Looking for Perspective between vision and trends and necessity to deliver products and services in a short term issues.
• Design by Practice, positionning our prototypes and products in their usual context in order to deeply understand, uses, position, relation with others appliances or devices, social context and by the way, succeeding to design straighforward and refreshing product.
more than a simple showroom, a space focused on innovation and design process of new products and experience for our customers. Atelier P aim to become a tool at the service of the technocentre teams to deliver the New EXperience of Telecommunications.
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atelier P | three clusters of functionnalities gathered in a same place
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
context positionning / demonstrating / using / evaluating
As location is one of the basic rules of good design process, The home section brings us the ability to apply the design by practice principle. Thus, we can evaluate hollistically our prototypes, services or products in their real situation of use. It’s also a good place to introduce and make demos of our new products.
producing / prototyping / tuning / testing
The lab is here to provide technical people with a place where they can work on building and setting-up demos..
Sharing point of view / imagineering / creating / discussing
The meeting room is definitevely the best place to organise all the differents kinds of current meeting encountered in innovation and design process : from creativity groups to F.U.T kick-off passing by focus group to do concept testing.
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F.U.T kick-off and hosting
3P project reviewcompetition review
prospective / or thematic tour
creativity group concept testing demos set-up and prototyping usability testing
collection
technical test
new devices and services evaluation
atelier P | a whole range of services to 3P projects players
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FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
Here is an overview of the main kinds of services you can find at atelier P
blue sky anticipation
commercial launch
atelier P
concept nursery
collection show
prototype
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11How ? technocenter’s employees can discover differents product and services available to use through the atelier P dedicated service. Then, they can book a slot of time to test these equip-ments… People can make suggestions to get new products. For special occasions, we can also organise competition tour on some
How ? 2 or 3 times a year, atelier P will propose through the intranet to register to special event. Based on users trip focused on specific topics, these prospective tousr will provide the technocenter teams with ideas and insights regarding the differents topics we are involved in.
How ? Atelier P will regurlaly get new products or devices to reflect the market trends. Each of these acquisi-tion will be tested and evaluated. The results will be published on the atelier P dedicated website.On some specific matters, we might evaluate products on demand.
How ? Booking the atelier P room to organise creativity groups in an open and non formal space could be very efficient to install a creative spirit.
Atelier P room can welcome groups of 12 persons maximum. Reservations can be made through our website.
How ? Booking the atelier P to organise concept testing focus group. If available you can install * your proof of concept into the proper context of use to help people have a better understan-ding of your concept.* check with atelier P manager technical details before installing your demos.
How ? Some test bed could be temporarily (2 months max) used by 3P projects to prototype and set-up their demos. Then a temporarily access should be given to people in charge of technique. Atelier P test beds are equiped with basics configuration. If not convenient for their needs, 3 P projects must provide the material they need and are responsible for installation.
How ? The apartment could welcome usability test of devices, services and interfaces. These test could be driven by R&D C.T.C or user research in market research.
How ? In collaboration with Customers Trials team, you can organise kick-off meeting for a Friendly User Test of your product. Regarding the nature of the product, atelier P could host the service to be tested.
How ? Following each presentation ot the last collection, atelier P will host most of the content of this collection. On collective demand, brief presentation of these collection could be made with the help of 3 P project concerned.
How ? Some test beds could be temporarily ( 2 months max) used by 3P projects for technical test. Then a temporarily access should be given to people in charge to these tests.Atelier P test beds are equiped with basics configuration. If not convenient for their needs, 3 P…
How ? In order to communicate about your project towards Technocenter Employees, you can book atelier P meeting room to present your project or its status.If you wish to illustrate your presentation with demo, check with atelier P manager technical details before installing your demos.
atelier P | la collection 7
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
three times a year, an appointement with the market a process lead by the Technocentre to faster our abilities to launch on a regulary basis.New and innovative products.
atelier P | la collection, how it works? 8
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
1 week to welcome press( 300 to 400 people )
Set up and organisation of usages demos for selected products
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Propose shortlist for GMC validation
-> final selection Rehearsal, coach training and collection preview for NSM staff
External event presentation to press, financial and industry analysts, shareholders, large accounts customers, industrial partners…
« After show » migrate collection to BUs, Innovation gardens…
Pipeline of 3 / 6 / 9 monthsproducts & services
final selection
collection show
after?
atelier P | la collection, after? 9
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
la collectionune semaine de présentation :• journalistes• analystes• actionnaires• conseil d’administration• partenaires• grands comptes• …( 300 personnes )
communication interne Technocentre• intranet • écrans TV
communication corporatetechnocentre -> groupe FT
communication externe• agences• Jardins de l’innovation• boutique Madeleine
collection show( Bassano )
adaption, migration de la collection
after
visite pressetop managment
tournage vidéo
atelier P | a whole range of services to 3P projects players
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FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
parcours type de présentations des démos ou de la collection.
reponsable encadrement : Claude Chimier
visite guidée pour les journalistes
reponsable encadrement : Anthony Filben
tournage vidéo - interviews dans l’atelier P.
reponsable encadrement : Sylvain Hudelot
atelier P | user’s guide
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
tableau électrique1
lecteur de badge2
armoire de brassage31
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lobby
mezzanine
livingoffice
terrace
children’bedroom cook hall
parents’bedroom
• Access to atelier P is restricted to. • But every employee can benefit from these facilities, to access it, You can book the space from this temporary website : http://sragenda.zapto.org/agenda/index.php?msg=1 enter « show » as ID and « room » as passwordA specific website will be built soon to give all the information you need about Atelier P, its program and the conditions of use.
When booking a space, please give your reason and what you want to do, if you need a specific installation or technical configuration, please e-mail the Atelier P manager specifying your request and needs.
The current manager is Patrick Audinet. He is part of Kumquat Team ( Group anticipation Marketing ).To reach him : [email protected]• Office : 01 55 48 77 33• Mobile : 06 07 59 68 76
We thank you not to move or change any installations without permission of Patrick Audinet.
For safety reason, can welcome up to 20 persons max in this area.External visitors can access it under the usuals restrictions. They need to be accompanied and can’t take any pictures or movie without the autorisation of the communication department.
Atelier P process 3 areas.The laboratory, L’appart’ and the meeting room.
the laboratory
l’appart’
the meeting room
atelier P | the laboratoryproduce, prototype, tune and test
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
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stratified banq
24 groupes de 4 prises courant - 4 prises réseaux - fibre
restricted access control
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Dedicated to technical work, The laboratory access is even more restricted. If you need it, you can ask Atelier P manager gets access.
Due to their activities closely linked to technical field and prototyping works, some teams have a permanent access to the Lab : • Next.com• Handset and devices• Customer trial• Homezone• Kumquat• temporary access• free zone (drop zone)
These teams will have to appoint 2 or 3 persons to benefit from this permanent access. Then each team will be assigned to a place on the test bed ( 3 groups of sockets ) and could install its own material at its assigned place.
Besides this permanent system, some places are left to give temporary access to any 3 P project need it, to set up a demo for example. Temporary access will no last more than 2 months. These places will be installed with some pieces of equipment under the responsability of Atelier P manager. If those materials do not meet the specific needs, then The 3 P project will need to provide its material.
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permanent access
atelier P | l’appart’ position the context, demonstrate, use, evaluate
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
lobby
street
mezzanine
livingoffice
terrace
children’bedroomcook
hall
parents’bedroom
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children’ bedroom :simple bed, commode, bedsid lamp, Hi-Fi connected, Live Zoom
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parent’ bedroom :double bed, cupboard, night table, bedside lamp, TV, Set top box, cadre photo,
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terrace :long chair,
5 office room :table, office armchair, lamp, PC TTHD, Nabaztag,
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cook room :refregirator, table, stool, Nespresso, Liveradio
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hall :cupboard, lamp, Livebox, Livesofa,
living room :settee, armchair, coffee table, carpet, TV Hi-Fi furniture, TV upvp, media center Acer, Xbox 360, Set top box, telephone HD, camera Livezoom, Maligne TV, lampe DAL,Wii, playstationII,
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lobby
the laboratory
l’appart’
the meeting room
atelier P | l’appart’ démos présentées dans ce lieu
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
livingoffice
terrace
children’bedroomcook
hall
parents’bedroom
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une évolution de la Livebox
Livebox orchestra
le porte clé numérique
Livesofa
console de jeux avec grand écran
Xbox 360
Caméra Wi-Fi caméra Livezoom
téléphone fixe avec un son de trés haute qualité
téléphone HD
programmations des contenus numériques
Media center
télévision haute définition
TV upvp
lapin Wi-Fi communicant
Nabaztag
PC connecté en haut débit Windows Vista
PC TTHD
poste de radio connecté Wi-Fi
Liveradio
caméra Wi-Ficaméra Livezoom
chaine Hi-Fi connecté au réseau de la maison
Hi Fi connecté
TV - Set top box
cadre photo numérique connecté
cadre photo
TV HD avec bouquet TPS en haut débit
Maligne TV
lampe Wi-Fi d'ambiance donnant la météo
lampe DAL
atelier P | the meeting roomsharing point of view/imagineering/creating/discussing
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
street
1 the meeting room :meeting table, ten chairs, commode, potence lamp, TVHD, TV 3D.
A venir :• meube pour la TV 3D en réalisation• tableau noir • paper board • vitre sans teint
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greeting
mezzanine
livingoffice
terrace
children’bedroomcook
hall
parents’bedroom
greeting
g
terrace
cookkkk
the laboratory
l’appart’
the meeting room
atelier P | visual identity
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
Notre proposition sur le nommage du lieu est « atelier P ».Atelier, car c’est depuis le départ un endroit où l’on travaille, où l’on élabore des concept et des produits. Le « P » permet la fédération des différents mots-clés qui peuvent concrétiser l’atelier.
Tag cloud; les mots-clés commencent tous par P, ils restent dans le périmètre du technocentre et de la culture 3P. Ils apparaissent en gris pour ne pasentrer en lutte avec le reste de l’image.
le logo. Il apparait derrière le rideau en écrétage pour renforcerle coté mise en scène du showroom. Un effet d’ombre portée permet de donner une profondeur dans la scène afin d’évoquer l’idée de mise en perspective en court-terme et long-terme.
la signature est corporate Orange / FT.
marquage sur la porte d’entrée système d’identité visuelle sur les cloisons mobiles.
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atelier P | signalétique intérieure
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
Sur chaqune des cloisons mobiles qui définissent les espaces, on peut accrocher une planche explicative. Cette signalétique permet demontrer les usages présentés dans la pièce.
porte documentplexi transparent 3 mm
document imprimable en format A3
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atelier P | système d’identité visuelle
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007
le labelLa création de ce label permet d’évaluer d’un seul coup d’œil le niveau d’une démo.Lorsqu’on montre un produit ( même un concurrent ), ce label permet de le jauger.
labélisation
titre du produit
scénarisation,argumentation
explication schématiqueou photo, plans…
les labels dans leurs différents états
• état prospectif• état d’un projet naissant
• état prospectif• état d’un projet en mode 3P
• état d’un produit inscrit dans les collections
• état d’un produit purement prospectif
etc…
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salon
jpegjpeg
Fonction lecteur de carte à mémoireEn rentrant du travail, Pierre Bertau a vu des scènes cocasses dans le métro qu’il a imortalisé avec son camphone. Il introduit la carte (SD card) dans le LiveSofa, ainsi il pourra les visualiser sur la TV du salon ou bien il pourra les enregistrer dans son PC.
le livesofa
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iPod
Craddle pour iPodrechargement et diffusion
lecteur de cartemémoire
Clé USB
lampe USBprise USB
potence d’accrochagede trousseau de clefs
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un accessoire pour la Livebox qui permet de connecter vos gadgets numériques