ATG E-commerce

- An Oracle Product

-Phani Shankar M

What is ATG?

- Stands for Art Technology Group

-by Jeet Singh and Joseph Chung in 1991

-Taken Over By Oracle in 2011

- Web commerce Application

- It’s a highly scalable, flexible and innovative component-based architecture

Why ATG is best of all commerce?

ATG provides the most advanced commerce software and services

to power the growth of the world’s top brands. ATG Commerce

Suite is the most comprehensive, most scalable, most stable

commerce solution available today, proven for over a decade in

the most high-volume, high-transaction environments. It sets the

standard for all other solutions, driving personalized sales and

marketing from a single platform across channels. With dynamic

personalization and targeting capabilities at its core, the ATG

Commerce Suite also enables sellers to automatically match the

right offer to the right person at exactly the right time. The

business result: more conversions, larger transaction sizes,

and stronger customer loyalty.

What does ATG Contain?

-COMMERCE

-PIPELINES & FRAMEWORK

-MERCHANDISING

-SEARCH

-Customer Support Services (CSS)

-SHOPPING AND CHECKOUT PROCESS

-PROMOTION

-ORDER PROCESSING AND FULFILLMENT

-REPORTING AND MONITORING

-MULTI-SITE

-ADD-ON APPLICATIONS

-CAMPAIGN OPTIMIZER

-CUSTOMER INTELLIGENCE

-OUTREACH

-SELF-SERVICE

COMMERCE

Display product and promotional information, process

orders, and display order status

Calculate pricing, tax, shipping,

promotions and other costs

and accept multiple payment

types such as credit card, gift

cards, credits

PIPELINES & FRAMEWORK

MERCHANDISING

ATG Merchandising provides a rich set of tools for business users,

product/brand managers, and merchandisers to manage

products and their presentation in the Web storefront. They can

also control the promotions that are currently active on the site,

and define complex rules that govern how promotions are

presented. ATG’s Business Control Center (BCC), a Web-based

graphical interface, allows business personnel to manage and

maintain the Web storefront, including a complete and

customizable review and approval workflow.

SEARCH

ATG Search is a dynamic, integrated search solution that

incorporates natural language technology into your storefront. It

enables shoppers to quickly and efficiently navigate your

commerce site with features like faceted search results to find

the exact merchandise they want, as well as the ability make

purchases directly from the search results page. It also enables

“searchandising” (personalizing results for a given user) and

other marketing features like page redirects, results exclusion

and results positioning.

SHOPPING AND CHECKOUT PROCESS

- Secure Transactions

- Comparison Lists

- Persistent Shopping Cart

- Express Checkout

- Anonymous Checkout

- Promotional and Dynamic Content

PROMOTION

- Specific amount off a particular product

- Percentage amount off a whole order

- Specific amount or percentage off a product

based on an attribute

- Free shipping for a specific product

- Buy one, get one free

- Free gift with purchase

ORDER PROCESSING AND FULFILLMENT

ATG Commerce provides tools to handle pre-checkout order

processing tasks such as adding items to a shopping cart,

ensuring items are shipped by the customer’s preferred method,

and validating credit card information. The system is designed

for flexibility and easy customization.

REPORTING AND MONITORING

Business managers can easily create and

define dashboards in a Web-based interface

that provide a convenient view of key

performance measures. Dashboards are an

assembly of predefined thumbnail reports

displayed side-by-side, allowing business users

to easily spot changes in the business

environment, just like on the dashboard of a

car. Supplied dashboards include views

customized for general managers, marketers,

and merchandisers.

CSC

ATG Commerce Service Center (CSC) allows you to

assist customers with their online orders, manage

customer information and perform a variety of

actions to orders.

MULTI-SITE

ATG architecture makes it simple to support multiple sites on a

single instance, leveraging common hardware and software.

Sites may be set up to share or segregate as many of the catalog,

user profile, and other site assets as desired. You have the

flexibility to control the degree of component reuse that makes

sense in each case.

ADD-ON APPLICATIONS

- B2B Commerce.

- Contract-based pricing.

- Purchase lists and order restrictions.

- Approval workflow.

- Purchase orders and requisitions

- Click to Call

- Click to Chat

ATG Campaign Optimizer lets you present different Web site content to

different customers simultaneously and measure the resulting purchasing

behavior. The tool can help increase revenue by allowing you to make better

decisions about site content and provide the most compelling customer

experience.

CAMPAIGN OPTIMIZER

CUSTOMER INTELLIGENCE

ATG Customer Intelligence is an integrated set of datamart and

reporting capabilities that monitor and analyze commerce and

customer care performance. It combines key data from the ATG

product suite, such as purchases, searches, escalations, and

click-thru’s, with behavioral data from customer on-site behavior

and available demographic data, such as age, gender, and

geography, to provide superior customer intelligence.

OUTREACH

The ATG Outreach server runs in your development

environment and enables ATG Outreach users to create

and manage campaigns via the ATG Business Control

Center. It takes advantage of the asset management

(“versioning”) and deployment facilities provided by the

underlying ATG Content Administration system.

SELF-SERVICE

The purpose of a Self Service site is to enable customers to

search for and/or resolve issues themselves using information

available on the Self Service site. The ATG Self Service site

enables a customer to contact your organization’s support

center when they are not able to find what they are looking

for on their own, or when additional help is required. When a

Contact Us form is submitted by a customer using the Self

Service site, a ticket is automatically created and customer

search history is appended to the ticket (recorded as Self

Service activity in the Ticket Activity panel).

THANK YOU