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Athens Hotel Branding Seminar Franchising στα...

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Dr. Άρης Ίκκος. Athens Hotel Branding Seminar Franchising στα Ξενοδοχεία 23/09/ 2005. Corporate Membership: Director Membership: Corporate Membership:. Περιεχόμενα. Τί είναι το franchising Ξενοδοχειακό franchising Τρόποι εκμετάλλευσης ξενοδοχείων. - PowerPoint PPT Presentation
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  • Athens Hotel Branding SeminarFranchising 23/09/2005Dr. Corporate Membership:Director Membership:Corporate Membership:

  • franchising franchising

  • franchising (1) - franchisor , , franchisor, , franchisee, , , .

    Franchise

  • franchising (2) - franchisee franchisee franchisor , , / franchisor

    Franchise

  • Franchising2 franchisorfranchisee (leasing) (trade mark) franchise,

    Franchise

  • Franchise - Image marketing

    Franchise

  • To franchising franchisee: OPI3Other Peoples IdeasOther Peoples InitiativeOther Peoples Innovation

    franchisor: OPM3Other Peoples MoneyOther Peoples MotivationOther Peoples Management

  • 2 franchising 1o Franchise: 70 80: ~10 500 franchises 4.000 franchise: 5% Franchised : Holiday Inn

  • franchising franchising

  • Franchising: market segment Brand awareness

  • (Fees) FranchiseEntry FeeRoyalty FeeAdvertising / Marketing Contribution FeeReservation FeeFrequent Traveller Program

  • Franchise Meetings

  • franchise GOP, 7% 20% GOP 35% 50% GOP 14% franchisor, 6% 25% 24% 50% 12%Break even =( Franchise) ( )

  • franchisingUFOC

    : franchisees

  • Franchising fees franchisor franchisees fees, , brand, brands / franchiseeFair pricing

  • franchising franchising

  • FranchisingManagement Contracts

  • Dr. [email protected] 210-3605002

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