| Date post: | 10-Jan-2016 |
| Category: | Documents |
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Athens Hotel Branding SeminarFranchising 23/09/2005Dr. Corporate Membership:Director Membership:Corporate Membership:
franchising franchising
franchising (1) - franchisor , , franchisor, , franchisee, , , .
Franchise
franchising (2) - franchisee franchisee franchisor , , / franchisor
Franchise
Franchising2 franchisorfranchisee (leasing) (trade mark) franchise,
Franchise
Franchise - Image marketing
Franchise
To franchising franchisee: OPI3Other Peoples IdeasOther Peoples InitiativeOther Peoples Innovation
franchisor: OPM3Other Peoples MoneyOther Peoples MotivationOther Peoples Management
2 franchising 1o Franchise: 70 80: ~10 500 franchises 4.000 franchise: 5% Franchised : Holiday Inn
franchising franchising
Franchising: market segment Brand awareness
(Fees) FranchiseEntry FeeRoyalty FeeAdvertising / Marketing Contribution FeeReservation FeeFrequent Traveller Program
Franchise Meetings
franchise GOP, 7% 20% GOP 35% 50% GOP 14% franchisor, 6% 25% 24% 50% 12%Break even =( Franchise) ( )
franchisingUFOC
: franchisees
Franchising fees franchisor franchisees fees, , brand, brands / franchiseeFair pricing
franchising franchising
FranchisingManagement Contracts
Dr. [email protected] 210-3605002
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